Competition from grocery retailers has put specialist toy retailers in a difficult position, fighting for their status as the preferred destination for toy shopping. In true grocery fashion, these players are offering low prices coupled with convenience. They are also well placed to harness the seasonal nature of toy demand. In response, specialized toys stores need to rebrand themselves and search for alternative growth avenues, including the internet, emerging markets, and new store concepts.

Euromonitor International's Toys and Games Retailing: Specialist Toy Retailers: Defence against the Grocery Arts global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Toys and Games market;
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