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Traditional Toys and Games in Mexico - Market Report
Market |
Leisure |
Report Type |
Market Research |
Country |
Mexico |
Published |
8 December 2011 |
Number of Pages |
26 |
Download |
|
Immediate |
|
Publisher |
Euromonitor |
File Format |
- |
In Mexico, among the most important factors attracting consumers to product categories such as dolls and accessories and action figures and accessories are the brand and the packaging. During the review period, demand for characters from movies and TV shows increased as Mexican children became more aware of global trends. This trend was also thanks to consumer exposure to mass media such as TV programmes, the internet and foreign magazines. In addition, attractive packaging plays a crucial role...
The Traditional Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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