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JCDecaux SA - SWOT, Strategy and Corporate Finance Report

JCDecaux SA: Company Profile - New SWOT Analysis

JCDecaux or the company is an outdoor advertising provider operating in 56 countries worldwide. Its outdoor advertising campaigns are carried out in varied segments such as street furniture advertising, transport advertising and large-format billboard advertising. The company primarily operates in the US, Europe and Asia-Pacific. It is headquartered in Neuilly sur-Seine, France, and employs around 9,943 people. The company recorded revenues of E2,350 million ($3,120.5 million) during the financial year ended December 2010 (FY2010), an increase of 22.5% over 2009. The increase was primarily attributed to acquisitions and foreign exchange gains. The operating profit of the company was E279 million ($370.5 million) in FY2010, compared to an operating profit of E122.8 million ($163.1 million) in 2009. Its net profit was E173.3 million ($230.1 million) in FY2010, compared to a net income of E24.5 million ($32.5 million) in 2009

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