Reader's Digest Association, Inc., The - SWOT Analysis

This Reader's Digest Association, Inc., The Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Reader's Digest Association (RDA) is engaged in selling one of the prominent general interest magazines, Reader's Digest. The company also markets books, special-interest magazines, music, videos, financial and health products. In March 2007, the company was acquired by an investor group led by Ripplewood Holdings (Ripplewood). The investor group also includes J. Rothschild Group (Guernsey), GoldenTree Asset Management, GSO Capital Partners, Merrill Lynch Capital Corp, and Magnetar Capital. The company primarily operates in the US. It is headquartered in Pleasantville, New York and employs 4,700 people. The company recorded revenues of $2,786.4 million during the financial year ended June 2008 (FY2008), as compared to the revenues of $1,076 million in FY2007. The operating loss of the company was $337.4 million during FY2008, as compared to the operating loss of $35.5 million in FY2007. The net loss was $502 million in FY2008, as compared to the net loss of $90.7 million in FY2007.

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