DVD, Game & Video Rental in the US

Rentals fall fast

The industry is swiftly declining, as technology replaces in-store rentals with online downloads and purchases. Competition from substitutes like cable TV and internet rentals will continue to adversely affect industry operators, as they struggle to remain relevant in a changing market. However, as some companies diversify and begin to offer different services, industry operators may have an opportunity to grow.

This industry consists of companies that primarily rent prerecorded physical media, usually discs that contain movies or video games. The industry includes subscription for mail-distributed and in-store media rentals, but it excludes on-demand and web streaming rentals. Revenue also includes media sales due to built-up late fees. Also, the industry expends surplus copies of media once initial demand for some movie and game rentals dies down, which contributes to revenue.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.