Direct to Home (DTH) Market in India 2012

Report Overview

Table of Contents

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Market	Media
Report Type	Market Research
Country	India
Published	8 February 2012
Number of Pages	53
Report Delivery	Email
Delivery Lead Time	1-3 hours, 24 hour max
Publisher	Netscribes
File Format	PDF

DTH market in India is one of the fastest growing segments of the Segmented Pay TV industry and is witnessing significant growth on account of rising per capita income and Government mandate of complete digitization. The market is estimated to be worth INR 104 bn in 2012. Increasing role of the government to support FDI in India and technological innovation will also drive the industry.

Report Scope

The report begins with the market overview section that offers an insight into the Pay TV industry, its market size and segments. This is followed by a brief history of the DTH segment and an explanation regarding the DTH functioning process. The overview of the DTH market including its market size and growth as well as the market share of major players is listed. A brief description about the DTH subscriber base and its average revenue per unit follows next. The revenue model and a value chain analysis have been provided to highlight the major source of revenue and its distribution. Furthermore, a Porter's five forces model is provided to understand the competitive scenario prevailing in the DTH market.

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£565.00	Electronic License Electronic License An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.
£1,130.00	Site License Site License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.
£3,390.00	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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Executive summary

Market Overview

Pay TV Industry – Overview, Market Size (2008-15e), Subscriber base (2011e), Segments
DTH transmission process
Milestones in the path of the DTH market in India
DTH Market – Overview, Market Size and Growth (2010-15e), Market Share (2011)
DTH Subscriber Base – Overview, Growth (Dec 10-Sep 11 and Sep 11 – Dec 15e); ARPU – Overview, Growth (2010-2015e)
DTH Revenue Model
Value Chain Analysis
Porter's Five Forces Analysis

Drivers and Challenges

Summary
Drivers
Challenges

Trends

Summary
Key Trends

Regulations

Summary
Regulations

Competition

Comparison between DTH players
Packages Offered by DTH players
Value Added Services Offered by DTH players
Major Public Companies - Summary
Major Public Companies (Domestic)
Major Private Companies – Summary
Major Private Companies (Domestic)

Strategic Recommendations

Strategic Recommendations

Appendix

Appendix

List of Charts & Figures

Market Overview
1. Pay TV - Market Size and Growth (2008-2015e)
2. Pay TV - Segmentation (2011e)
3. DTH – Market Size and Growth (2010-2015e)
4. DTH – Market Share (2011)
5. DTH Subscribers – Growth (Dec 10-Sep 11 and Sep 11 – Dec 15e)
6. ARPU (2010-2015e)

Drivers and Challenges
7. Aggregate Consumption (2005-2025e)
8. Aggregate Disposable Income (2005-2025e)
9. Growth Of Television Industry (2010-11 – 2014-15)
10. Growth of Television Industry (2010-2011)
11. Fall in Content- Acquisition Cost (2009-10)
12. Number of Packages Offered
13. DTH Penetration in Rural India (2008-2010)
14. ISRO's Transponders on Lease

Competition
15. Company profiles (All companies)
a. Bubble Chart (Based on revenue, net income and market capitalization / asset value)
b. Financial Snapshot (All Companies)
c. Key Business segments (Public Companies)
d. Key Geographic segments (Public Companies)

List of Tables

Market Overview
1. Segments Of Pay TV Industry
Drivers and Challenges
2. Comparison of Cable TV with DTH
3. Digitalization Implementation Plan
Key Trends
4. Value added services
Competition
5. Comparison between DTH players
6. Packages offered by DTH players
7. Value added services offered by DTH players
8. Company profiles (All companies)
a. Company information
b. Products and services
c. Key people
d. Key Financial Performance Indicators
e. Key Ratios
f. Key Recent Developments
Appendix
9. Ratio Calculations

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