TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN CANADA 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Segmentation I 13
1.4 Market Segmentation II 14
1.5 Five Forces Analysis 15
1.6 Market Forecasts 21
CHAPTER 2 BROADCASTING & CABLE TV IN CANADA 22
2.1 Market Overview 22
2.2 Market Value 24
2.3 Market Segmentation I 25
2.4 Market Segmentation II 26
2.5 Five Forces Analysis 27
2.6 Market Forecasts 34
CHAPTER 3 MOVIES & ENTERTAINMENT IN CANADA 35
3.1 Market Overview 35
3.2 Market Value 37
3.3 Market Segmentation I 38
3.4 Market Segmentation II 39
3.5 Five Forces Analysis 40
3.6 Market Forecasts 46
CHAPTER 4 NEWSPAPERS IN CANADA 47
4.1 Market Overview 47
4.2 Market Value 49
4.3 Market Volume 50
4.4 Market Segmentation I 51
4.5 Market Segmentation II 52
4.6 Market Share 53
4.7 Five Forces Analysis 54
4.8 Market Forecasts 60
CHAPTER 5 PUBLISHING IN CANADA 62
5.1 Market Overview 62
5.2 Market Value 64
5.3 Market Segmentation I 65
5.4 Market Segmentation II 66
5.5 Five Forces Analysis 67
5.6 Market Forecasts 74
CHAPTER 6 MACROECONOMIC INDICATORS 75
CHAPTER 7 APPENDIX 77
7.1 Data Research Methodology 77
LIST OF TABLES
Table 1: Canada Music & Video Market Value: $ million, 2003-2007 12
Table 2: Canada Music & Video Market Segmentation I: % Share, by Value, 2007 13
Table 3: Canada Music & Video Market Segmentation II: % Share, by Value, 2007 14
Table 4: Canada Music & Video Market Value Forecast: $ million, 2007-2012 21
Table 5: Canada Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Table 6: Canada Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Table 7: Canada Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Table 8: Canada Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 34
Table 9: Canada Movies & Entertainment Market Value: $ billion, 2003-2007 37
Table 10: Canada Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 38
Table 11: Canada Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 39
Table 12: Canada Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 46
Table 13: Canada Newspapers Market Value: $ million, 2003-2007 49
Table 14: Canada Newspapers Market Volume: Copies million, 2003-2007 50
Table 15: Canada Newspapers Market Segmentation I: % Share, by Value, 2007 51
Table 16: Canada Newspapers Market Segmentation II: % Share, by Value, 2007 52
Table 17: Canada Newspapers Market Share: % Share, by Volume, 2007 53
Table 18: Canada Newspapers Market Value Forecast: $ million, 2007-2012 60
Table 19: Canada Newspapers Market Volume Forecast: Copies million, 2007-2012 61
Table 20: Canada Publishing Market Value: $ billion, 2003-2007 64
Table 21: Canada Publishing Market Segmentation I: % Share, by Value, 2007 65
Table 22: Canada Publishing Market Segmentation II: % Share, by Value, 2007 66
Table 23: Canada Publishing Market Value Forecast: $ billion, 2007-2012 74
Table 24: Canada Size of Population (million) , 2003-2007 75
Table 25: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 75
Table 26: Canada Inflation, 2003-2007 76
Table 27: Canada Exchange Rate, 2003 76
LIST OF FIGURES
Figure 1: Canada Music & Video Market Value: $ million, 2003-2007 12
Figure 2: Canada Music & Video Market Segmentation I: % Share, by Value, 2007 13
Figure 3: Canada Music & Video Market Segmentation II: % Share, by Value, 2007 14
Figure 4: Forces Driving Competition in the Music & Video Market in Canada, 2007 15
Figure 5: Drivers of Buyer Power in the Music & Video Market in Canada, 2007 16
Figure 6: Drivers of Supplier Power in the Music & Video Market in Canada, 2007 17
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in Canada, 2007 18
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in Canada, 2007 19
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in Canada, 2007 20
Figure 10: Canada Music & Video Market Value Forecast: $ million, 2007-2012 21
Figure 11: Canada Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Figure 12: Canada Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Figure 13: Canada Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in Canada, 2007 27
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in Canada, 2007 28
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in Canada, 2007 29
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in Canada, 2007 30
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in Canada, 2007 32
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in Canada, 2007 33
Figure 20: Canada Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 34
Figure 21: Canada Movies & Entertainment Market Value: $ billion, 2003-2007 37
Figure 22: Canada Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 38
Figure 23: Canada Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 39
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in Canada, 2007 40
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in Canada, 2007 41
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in Canada, 2007 42
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in Canada, 2007 43
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in Canada, 2007 44
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in Canada, 2007 45
Figure 30: Canada Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 46
Figure 31: Canada Newspapers Market Value: $ million, 2003-2007 49
Figure 32: Canada Newspapers Market Volume: Copies million, 2003-2007 50
Figure 33: Canada Newspapers Market Segmentation I: % Share, by Value, 2007 51
Figure 34: Canada Newspapers Market Segmentation II: % Share, by Value, 2007 52
Figure 35: Canada Newspapers Market Share: % Share, by Volume, 2007 53
Figure 36: Forces Driving Competition in the Newspapers Market in Canada, 2007 54
Figure 37: Drivers of Buyer Power in the Newspapers Market in Canada, 2007 55
Figure 38: Drivers of Supplier Power in the Newspapers Market in Canada, 2007 56
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in Canada, 2007 57
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in Canada, 2007 58
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in Canada, 2007 59
Figure 42: Canada Newspapers Market Value Forecast: $ million, 2007-2012 60
Figure 43: Canada Newspapers Market Volume Forecast: Copies million, 2007-2012 61
Figure 44: Canada Publishing Market Value: $ billion, 2003-2007 64
Figure 45: Canada Publishing Market Segmentation I: % Share, by Value, 2007 65
Figure 46: Canada Publishing Market Segmentation II: % Share, by Value, 2007 66
Figure 47: Forces Driving Competition in the Publishing Market in Canada, 2007 67
Figure 48: Drivers of Buyer Power in the Publishing Market in Canada, 2007 68
Figure 49: Drivers of Supplier Power in the Publishing Market in Canada, 2007 70
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in Canada, 2007 71
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in Canada, 2007 72
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in Canada, 2007 73
Figure 53: Canada Publishing Market Value Forecast: $ billion, 2007-2012 74
