TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN CHINA 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Segmentation I 13
1.4 Market Segmentation II 14
1.5 Five Forces Analysis 15
1.6 Market Forecasts 21
CHAPTER 2 BROADCASTING & CABLE TV IN CHINA 22
2.1 Market Overview 22
2.2 Market Value 24
2.3 Market Segmentation I 25
2.4 Market Segmentation II 26
2.5 Five Forces Analysis 27
2.6 Market Forecasts 33
CHAPTER 3 MOVIES & ENTERTAINMENT IN CHINA 34
3.1 Market Overview 34
3.2 Market Value 36
3.3 Market Segmentation I 37
3.4 Market Segmentation II 38
3.5 Five Forces Analysis 39
3.6 Market Forecasts 46
CHAPTER 4 NEWSPAPERS IN CHINA 47
4.1 Market Overview 47
4.2 Market Value 49
4.3 Market Volume 50
4.4 Market Segmentation I 51
4.5 Market Segmentation II 52
4.6 Market Share 53
4.7 Five Forces Analysis 54
4.8 Market Forecasts 60
CHAPTER 5 PUBLISHING IN CHINA 62
5.1 Market Overview 62
5.2 Market Value 64
5.3 Market Segmentation I 65
5.4 Market Segmentation II 66
5.5 Five Forces Analysis 67
5.6 Market Forecasts 74
CHAPTER 6 MACROECONOMIC INDICATORS 75
CHAPTER 7 APPENDIX 77
7.1 Data Research Methodology 77
LIST OF TABLES
Table 1: China Music & Video Market Value: $ million, 2003-2007 12
Table 2: China Music & Video Market Segmentation I: % Share, by Value, 2007 13
Table 3: China Music & Video Market Segmentation II: % Share, by Value, 2007 14
Table 4: China Music & Video Market Value Forecast: $ million, 2007-2012 21
Table 5: China Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Table 6: China Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Table 7: China Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Table 8: China Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 33
Table 9: China Movies & Entertainment Market Value: $ million, 2003-2007 36
Table 10: China Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 37
Table 11: China Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 38
Table 12: China Movies & Entertainment Market Value Forecast: $ million, 2007-2012 46
Table 13: China Newspapers Market Value: $ billion, 2003-2007 49
Table 14: China Newspapers Market Volume: Copies billion, 2003-2007 50
Table 15: China Newspapers Market Segmentation I: % Share, by Value, 2007 51
Table 16: China Newspapers Market Segmentation II: % Share, by Value, 2007 52
Table 17: China Newspapers Market Share: % Share, by Volume, 2007 53
Table 18: China Newspapers Market Value Forecast: $ billion, 2007-2012 60
Table 19: China Newspapers Market Volume Forecast: Copies billion, 2007-2012 61
Table 20: China Publishing Market Value: $ billion, 2003-2007 64
Table 21: China Publishing Market Segmentation I: % Share, by Value, 2007 65
Table 22: China Publishing Market Segmentation II: % Share, by Value, 2007 66
Table 23: China Publishing Market Value Forecast: $ billion, 2007-2012 74
Table 24: China Size of Population (million) , 2003-2007 75
Table 25: China GDP (Constant 2000 Prices, $ billion), 2003-2007 75
Table 26: China Inflation, 2003-2007 76
Table 27: China Exchange Rate, 2003 76
LIST OF FIGURES
Figure 1: China Music & Video Market Value: $ million, 2003-2007 12
Figure 2: China Music & Video Market Segmentation I: % Share, by Value, 2007 13
Figure 3: China Music & Video Market Segmentation II: % Share, by Value, 2007 14
Figure 4: Forces Driving Competition in the Music & Video Market in China, 2007 15
Figure 5: Drivers of Buyer Power in the Music & Video Market in China, 2007 16
Figure 6: Drivers of Supplier Power in the Music & Video Market in China, 2007 17
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in China, 2007 18
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in China, 2007 19
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in China, 2007 20
Figure 10: China Music & Video Market Value Forecast: $ million, 2007-2012 21
Figure 11: China Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Figure 12: China Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Figure 13: China Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in China, 2007 27
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in China, 2007 28
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in China, 2007 29
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in China, 2007 30
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in China, 2007 31
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in China, 2007 32
Figure 20: China Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 33
Figure 21: China Movies & Entertainment Market Value: $ million, 2003-2007 36
Figure 22: China Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 37
Figure 23: China Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 38
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in China, 2007 39
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in China, 2007 40
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in China, 2007 41
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in China, 2007 42
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in China, 2007 44
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in China, 2007 45
Figure 30: China Movies & Entertainment Market Value Forecast: $ million, 2007-2012 46
Figure 31: China Newspapers Market Value: $ billion, 2003-2007 49
Figure 32: China Newspapers Market Volume: Copies billion, 2003-2007 50
Figure 33: China Newspapers Market Segmentation I: % Share, by Value, 2007 51
Figure 34: China Newspapers Market Segmentation II: % Share, by Value, 2007 52
Figure 35: China Newspapers Market Share: % Share, by Volume, 2007 53
Figure 36: Forces Driving Competition in the Newspapers Market in China, 2007 54
Figure 37: Drivers of Buyer Power in the Newspapers Market in China, 2007 55
Figure 38: Drivers of Supplier Power in the Newspapers Market in China, 2007 56
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in China, 2007 57
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in China, 2007 58
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in China, 2007 59
Figure 42: China Newspapers Market Value Forecast: $ billion, 2007-2012 60
Figure 43: China Newspapers Market Volume Forecast: Copies billion, 2007-2012 61
Figure 44: China Publishing Market Value: $ billion, 2003-2007 64
Figure 45: China Publishing Market Segmentation I: % Share, by Value, 2007 65
Figure 46: China Publishing Market Segmentation II: % Share, by Value, 2007 66
Figure 47: Forces Driving Competition in the Publishing Market in China, 2007 67
Figure 48: Drivers of Buyer Power in the Publishing Market in China, 2007 68
Figure 49: Drivers of Supplier Power in the Publishing Market in China, 2007 70
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in China, 2007 71
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in China, 2007 72
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in China, 2007 73
Figure 53: China Publishing Market Value Forecast: $ billion, 2007-2012 74
