TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN GERMANY 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Segmentation I 15
1.4 Market Segmentation II 16
1.5 Five Forces Analysis 17
1.6 Market Forecasts 23
CHAPTER 2 BROADCASTING & CABLE TV IN GERMANY 24
2.1 Market Overview 24
2.2 Market Value 26
2.3 Market Segmentation I 27
2.4 Market Segmentation II 28
2.5 Five Forces Analysis 29
2.6 Market Forecasts 35
CHAPTER 3 MOVIES & ENTERTAINMENT IN GERMANY 36
3.1 Market Overview 36
3.2 Market Value 38
3.3 Market Segmentation I 39
3.4 Market Segmentation II 40
3.5 Five Forces Analysis 41
3.6 Market Forecasts 49
CHAPTER 4 NEWSPAPERS IN GERMANY 50
4.1 Market Overview 50
4.2 Market Value 52
4.3 Market Volume 53
4.4 Market Segmentation I 54
4.5 Market Segmentation II 55
4.6 Market Share 56
4.7 Five Forces Analysis 57
4.8 Market Forecasts 63
CHAPTER 5 PUBLISHING IN GERMANY 65
5.1 Market Overview 65
5.2 Market Value 67
5.3 Market Segmentation I 68
5.4 Market Segmentation II 69
5.5 Five Forces Analysis 70
5.6 Market Forecasts 77
CHAPTER 6 RECORDED DVD & VIDEO IN GERMANY 78
6.1 Market Overview 78
6.2 Market Value 80
6.3 Market Segmentation I 81
6.4 Market Segmentation II 82
6.5 Five Forces Analysis 83
6.6 Market Forecasts 89
CHAPTER 7 MACROECONOMIC INDICATORS 90
CHAPTER 8 APPENDIX 92
8.1 Data Research Methodology 92
LIST OF TABLES
Table 1: Germany Music & Video Market Value: $ million, 2003-2007 14
Table 2: Germany Music & Video Market Segmentation I: % Share, by Value, 2007 15
Table 3: Germany Music & Video Market Segmentation II: % Share, by Value, 2007 16
Table 4: Germany Music & Video Market Value Forecast: $ million, 2007-2012 23
Table 5: Germany Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Table 6: Germany Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Table 7: Germany Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Table 8: Germany Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Table 9: Germany Movies & Entertainment Market Value: $ million, 2003-2007 38
Table 10: Germany Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Table 11: Germany Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Table 12: Germany Movies & Entertainment Market Value Forecast: $ million, 2007-2012 49
Table 13: Germany Newspapers Market Value: $ billion, 2003-2007 52
Table 14: Germany Newspapers Market Volume: Copies billion, 2003-2007 53
Table 15: Germany Newspapers Market Segmentation I: % Share, by Value, 2007 54
Table 16: Germany Newspapers Market Segmentation II: % Share, by Value, 2007 55
Table 17: Germany Newspapers Market Share: % Share, by Volume, 2007 56
Table 18: Germany Newspapers Market Value Forecast: $ billion, 2007-2012 63
Table 19: Germany Newspapers Market Volume Forecast: Copies billion, 2007-2012 64
Table 20: Germany Publishing Market Value: $ billion, 2003-2007 67
Table 21: Germany Publishing Market Segmentation I: % Share, by Value, 2007 68
Table 22: Germany Publishing Market Segmentation II: % Share, by Value, 2007 69
Table 23: Germany Publishing Market Value Forecast: $ billion, 2007-2012 77
Table 24: Germany Recorded DVD & Video Market Value: $ million, 2003-2007 80
Table 25: Germany Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 81
Table 26: Germany Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 82
Table 27: Germany Recorded DVD & Video Market Value Forecast: $ million, 2007-2012 89
Table 28: Germany Size of Population (million) , 2003-2007 90
Table 29: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007 90
Table 30: Germany Inflation, 2003-2007 91
Table 31: Germany Exchange Rate, 2003 91
LIST OF FIGURES
Figure 1: Germany Music & Video Market Value: $ million, 2003-2007 14
Figure 2: Germany Music & Video Market Segmentation I: % Share, by Value, 2007 15
Figure 3: Germany Music & Video Market Segmentation II: % Share, by Value, 2007 16
Figure 4: Forces Driving Competition in the Music & Video Market in Germany, 2007 17
Figure 5: Drivers of Buyer Power in the Music & Video Market in Germany, 2007 18
Figure 6: Drivers of Supplier Power in the Music & Video Market in Germany, 2007 19
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in Germany, 2007 20
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in Germany, 2007 21
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in Germany, 2007 22
Figure 10: Germany Music & Video Market Value Forecast: $ million, 2007-2012 23
Figure 11: Germany Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Figure 12: Germany Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Figure 13: Germany Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in Germany, 2007 29
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in Germany, 2007 30
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in Germany, 2007 31
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in Germany, 2007 32
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in Germany, 2007 33
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in Germany, 2007 34
Figure 20: Germany Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Figure 21: Germany Movies & Entertainment Market Value: $ million, 2003-2007 38
Figure 22: Germany Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Figure 23: Germany Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Figure 24: Forces Driving Competition in the movies & entertainment in Germany, 2007 41
Figure 25: Drivers of Buyer Power in the movies & entertainment in Germany, 2007 42
Figure 26: Drivers of Supplier Power in the movies & entertainment in Germany, 2007 43
Figure 27: Factors Influencing the Likelihood of New Entrants in the movies & entertainment in Germany, 2007 44
Figure 28: Factors Influencing the Threat of Substitutes in the movies & entertainment in Germany, 2007 46
Figure 29: Drivers of Degree of Rivalry in the movies & entertainment in Germany, 2007 48
Figure 30: Germany Movies & Entertainment Market Value Forecast: $ million, 2007-2012 49
Figure 31: Germany Newspapers Market Value: $ billion, 2003-2007 52
Figure 32: Germany Newspapers Market Volume: Copies billion, 2003-2007 53
Figure 33: Germany Newspapers Market Segmentation I: % Share, by Value, 2007 54
Figure 34: Germany Newspapers Market Segmentation II: % Share, by Value, 2007 55
Figure 35: Germany Newspapers Market Share: % Share, by Volume, 2007 56
Figure 36: Forces Driving Competition in the Newspapers Market in Germany, 2007 57
Figure 37: Drivers of Buyer Power in the Newspapers Market in Germany, 2007 58
Figure 38: Drivers of Supplier Power in the Newspapers Market in Germany, 2007 59
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in Germany, 2007 60
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in Germany, 2007 61
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in Germany, 2007 62
Figure 42: Germany Newspapers Market Value Forecast: $ billion, 2007-2012 63
Figure 43: Germany Newspapers Market Volume Forecast: Copies billion, 2007-2012 64
Figure 44: Germany Publishing Market Value: $ billion, 2003-2007 67
Figure 45: Germany Publishing Market Segmentation I: % Share, by Value, 2007 68
Figure 46: Germany Publishing Market Segmentation II: % Share, by Value, 2007 69
Figure 47: Forces Driving Competition in the Publishing Market in Germany, 2007 70
Figure 48: Drivers of Buyer Power in the Publishing Market in Germany, 2007 71
Figure 49: Drivers of Supplier Power in the Publishing Market in Germany, 2007 73
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in Germany, 2007 74
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in Germany, 2007 75
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in Germany, 2007 76
Figure 53: Germany Publishing Market Value Forecast: $ billion, 2007-2012 77
Figure 54: Germany Recorded DVD & Video Market Value: $ million, 2003-2007 80
Figure 55: Germany Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 81
Figure 56: Germany Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 82
Figure 57: Forces Driving Competition in the Recorded DVD & Video Market in Germany, 2007 83
Figure 58: Drivers of Buyer Power in the Recorded DVD & Video Market in Germany, 2007 84
Figure 59: Drivers of Supplier Power in the Recorded DVD & Video Market in Germany, 2007 85
Figure 60: Factors Influencing the Likelihood of New Entrants in the Recorded DVD & Video Market in Germany, 2007 86
Figure 61: Factors Influencing the Threat of Substitutes in the Recorded DVD & Video Market in Germany, 2007 87
Figure 62: Drivers of Degree of Rivalry in the Recorded DVD & Video Market in Germany, 2007 88
Figure 63: Germany Recorded DVD & Video Market Value Forecast: $ million, 2007-2012 89
