Table of Contents
CHAPTER 1 INTRODUCTION 17
1.1 What is this report about? 17
1.2 Who is the target reader? 17
1.3 How to use this report 17
1.4 Definitions 18
CHAPTER 2 GROUP OF EIGHT (G8) MEDIA INDUSTRY OUTLOOK 19
CHAPTER 3 MEDIA IN CANADA 23
3.1 Market Overview 23
3.2 Market Value 24
3.3 Market Segmentation I 25
3.4 Market Segmentation II 26
3.5 Five Forces Analysis 27
3.6 Leading Companies 33
3.7 Market Forecasts 42
3.8 Macroeconomic Indicators 43
CHAPTER 4 MEDIA IN FRANCE 45
4.1 Market Overview 45
4.2 Market Value 46
4.3 Market Segmentation I 47
4.4 Market Segmentation II 48
4.5 Five Forces Analysis 49
4.6 Leading Companies 55
4.7 Market Forecasts 63
4.8 Macroeconomic Indicators 64
CHAPTER 5 MEDIA IN GERMANY 66
5.1 Market Overview 66
5.2 Market Value 67
5.3 Market Segmentation I 68
5.4 Market Segmentation II 69
5.5 Five Forces Analysis 70
5.6 Leading Companies 76
5.7 Market Forecasts 81
5.8 Macroeconomic Indicators 82
CHAPTER 6 MEDIA IN ITALY 84
6.1 Market Overview 84
6.2 Market Value 85
6.3 Market Segmentation I 86
6.4 Market Segmentation II 87
6.5 Five Forces Analysis 88
6.6 Leading Companies 94
6.7 Market Forecasts 102
6.8 Macroeconomic Indicators 103
CHAPTER 7 MEDIA IN JAPAN 105
7.1 Market Overview 105
7.2 Market Value 106
7.3 Market Segmentation I 107
7.4 Market Segmentation II 108
7.5 Five Forces Analysis 109
7.6 Leading Companies 115
7.7 Market Forecasts 123
7.8 Macroeconomic Indicators 124
CHAPTER 8 MEDIA IN RUSSIA 126
8.1 Market Overview 126
8.2 Market Value 127
8.3 Market Segmentation I 128
8.4 Market Segmentation II 129
8.5 Five Forces Analysis 130
8.6 Leading Companies 136
8.7 Market Forecasts 141
8.8 Macroeconomic Indicators 142
CHAPTER 9 MEDIA IN THE UNITED KINGDOM 144
9.1 Market Overview 144
9.2 Market Value 145
9.3 Market Segmentation I 146
9.4 Market Segmentation II 147
9.5 Five Forces Analysis 148
9.6 Leading Companies 154
9.7 Market Forecasts 162
9.8 Macroeconomic Indicators 163
CHAPTER 10 MEDIA IN THE UNITED STATES 165
10.1 Market Overview 165
10.2 Market Value 166
10.3 Market Segmentation I 167
10.4 Market Segmentation II 168
10.5 Five Forces Analysis 169
10.6 Leading Companies 175
10.7 Market Forecasts 190
10.8 Macroeconomic Indicators 191
CHAPTER 11 APPENDIX 192
11.1 Data Research Methodology 192

List of Tables
Table 1: G8 Media industry, revenue ($bn), 2004–13 19
Table 2: G8 Media industry, revenue by country ($bn) 2004–2007 21
Table 3: G8 Media industry forecast, revenue by country ($bn) 2008–2013 22
Table 4: Canada Media Industry Value: $ billion, 2004-2008 (e) 24
Table 5: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e) 25
Table 6: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e) 26
Table 7: Key Facts: Canadian Broadcasting Corporation 33
Table 8: Key Financials: Canadian Broadcasting Corporation 34
Table 9: Key Facts: Publicis Groupe SA 35
Table 10: Key Financials: Publicis Groupe SA 38
Table 11: Key Facts: Sun-Times Media Group Inc 39
Table 12: Key Financials: Sun-Times Media Group Inc 41
Table 13: Canada Media Industry Value Forecast: $ billion, 2008-2013 42
Table 14: Canada Size of Population (million) , 2004-2008 (e) 43
Table 15: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 43
Table 16: Canada Inflation, 2004-2008 (e) 43
Table 17: Canada Exchange Rate, 2004-2008 (e) 44
Table 18: France Media Industry Value: $ billion, 2004-2008 (e) 46
Table 19: France Media Industry Segmentation I: % Share, by Value, 2008 (e) 47
Table 20: France Media Industry Segmentation II: % Share, by Value, 2008 (e) 48
Table 21: Key Facts: RTL Group SA 55
Table 22: Key Financials: RTL Group SA 56
Table 23: Key Facts: Lagardere SCA 57
Table 24: Key Financials: Lagardere SCA 59
Table 25: Key Facts: Bouygues S.A. 60
Table 26: Key Financials: Bouygues S.A. 62
Table 27: France Media Industry Value Forecast: $ billion, 2008-2013 63
Table 28: France Size of Population (million) , 2004-2008 (e) 64
Table 29: France GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 64
Table 30: France Inflation, 2004-2008 (e) 64
Table 31: France Exchange Rate, 2004-2008 (e) 65
Table 32: Germany Media Industry Value: $ billion, 2004-2008 (e) 67
Table 33: Germany Media Industry Segmentation I: % Share, by Value, 2008 (e) 68
Table 34: Germany Media Industry Segmentation II: % Share, by Value, 2008 (e) 69
Table 35: Key Facts: ZDF 76
Table 36: Key Facts: RTL Group SA 77
Table 37: Key Financials: RTL Group SA 78
Table 38: Key Facts: Axel Springer AG 79
Table 39: Key Financials: Axel Springer AG 80
Table 40: Germany Media Industry Value Forecast: $ billion, 2008-2013 81
Table 41: Germany Size of Population (million) , 2004-2008 (e) 82
Table 42: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 82
Table 43: Germany Inflation, 2004-2008 (e) 82
Table 44: Germany Exchange Rate, 2004-2008 (e) 83
Table 45: Italy Media Industry Value: $ billion, 2004-2008 (e) 85
Table 46: Italy Media Industry Segmentation I: % Share, by Value, 2008 (e) 86
Table 47: Italy Media Industry Segmentation II: % Share, by Value, 2008 (e) 87
Table 48: Key Facts: Mediaset SpA 94
Table 49: Key Financials: Mediaset SpA 95
Table 50: Key Facts: Vivendi 96
Table 51: Key Financials: Vivendi 98
Table 52: Key Facts: RCS Media Group SpA 99
Table 53: Key Financials: RCS Media Group SpA 101
Table 54: Italy Media Industry Value Forecast: $ billion, 2008-2013 102
Table 55: Italy Size of Population (million) , 2004-2008 (e) 103
Table 56: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 103
Table 57: Italy Inflation, 2004-2008 (e) 103
Table 58: Italy Exchange Rate, 2004-2008 (e) 104
Table 59: Japan Media Industry Value: $ billion, 2004-2008 (e) 106
Table 60: Japan Media Industry Segmentation I: % Share, by Value, 2008 (e) 107
Table 61: Japan Media Industry Segmentation II: % Share, by Value, 2008 (e) 108
Table 62: Key Facts: Nippon Television Network Corporation 115
Table 63: Key Financials: Nippon Television Network Corporation 116
Table 64: Key Facts: Tokyo Broadcasting System, Inc. 117
Table 65: Key Financials: Tokyo Broadcasting System, Inc. 118
Table 66: Key Facts: Dentsu Inc. 119
Table 67: Key Financials: Dentsu Inc. 121
Table 68: Key Facts: The Asahi Shimbun Company 122
Table 69: Japan Media Industry Value Forecast: $ billion, 2008-2013 123
Table 70: Japan Size of Population (million) , 2004-2008 (e) 124
Table 71: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 124
Table 72: Japan Inflation, 2004-2008 (e) 124
Table 73: Japan Exchange Rate, 2004-2008 (e) 125
Table 74: Russia Media Industry Value: $ billion, 2004-2008 (e) 127
Table 75: Russia Media Industry Segmentation I: % Share, by Value, 2008 (e) 128
Table 76: Russia Media Industry Segmentation II: % Share, by Value, 2008 (e) 129
Table 77: Key Facts: JSC Gazprom-Media Holding 136
Table 78: Key Facts: Sistema JSFC 137
Table 79: Key Financials: Sistema JSFC 139
Table 80: Key Facts: Channel One Russia 140
Table 81: Russia Media Industry Value Forecast: $ billion, 2008-2013 141
Table 82: Russia Size of Population (million) , 2004-2008 (e) 142
Table 83: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 142
Table 84: Russia Inflation, 2004-2008 (e) 142
Table 85: Russia Exchange Rate, 2004-2008 (e) 143
Table 86: United Kingdom Media Industry Value: $ billion, 2004-2008 (e) 145
Table 87: United Kingdom Media Industry Segmentation I: % Share, by Value, 2008 (e) 146
Table 88: United Kingdom Media Industry Segmentation II: % Share, by Value, 2008 (e) 147
Table 89: Key Facts: British Broadcasting Corporation 154
Table 90: Key Financials: British Broadcasting Corporation 155
Table 91: Key Facts: ITV PLC 156
Table 92: Key Financials: ITV PLC 158
Table 93: Key Facts: Virgin Media Inc. 159
Table 94: Key Financials: Virgin Media Inc. 161
Table 95: United Kingdom Media Industry Value Forecast: $ billion, 2008-2013 162
Table 96: United Kingdom Size of Population (million) , 2004-2008 (e) 163
Table 97: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 163
Table 98: United Kingdom Inflation, 2004-2008 (e) 163
Table 99: United Kingdom Exchange Rate, 2004-2008 (e) 164
Table 100: United States Media Industry Value: $ billion, 2004-2008 (e) 166
Table 101: United States Media Industry Segmentation I: % Share, by Value, 2008 (e) 167
Table 102: United States Media Indistry Segmentation II: % Share, by Value, 2008 (e) 168
Table 103: Key Facts: Viacom Inc. 175
Table 104: Key Financials: Viacom Inc. 179
Table 105: Key Facts: Time Warner Inc. 180
Table 106: Key Financials: Time Warner Inc. 186
Table 107: Key Facts: Comcast Corporation 187
Table 108: Key Financials: Comcast Corporation 189
Table 109: United States Media Industry Value Forecast: $ billion, 2008-2013 190
Table 110: United States Size of Population (million) , 2004-2008 (e) 191
Table 111: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 191
Table 112: United States Inflation, 2004-2008 (e) 191


List of Figures
Figure 1: G8 Media industry, revenue ($bn) 2004–2013 19
Figure 2: G8 Media industry, revenue by country (%) 2004–2013 20
Figure 3: G8 Media industry, revenue by country ($bn) 2004–2008(e) 21
Figure 4: G8 Media industry forecast, revenue by country ($bn) 2008–2013 22
Figure 5: Canada Media Industry Value: $ billion, 2004-2008 (e) 24
Figure 6: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e) 25
Figure 7: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e) 26
Figure 8: Forces Driving Competition in the Media Industry in Canada 27
Figure 9: Drivers of Buyer Power in the Media Industry in Canada 28
Figure 10: Drivers of Supplier Power in the Media Industry in Canada 29
Figure 11: Factors Influencing the Likelihood of New Entrants in the Media Industry in Canada 30
Figure 12: Factors Influencing the Threat of Substitutes in the Media Industry in Canada 31
Figure 13: Drivers of Degree of Rivalry in the Media Industry in Canada 32
Figure 14: Revenues & Profitability: Canadian Broadcasting Corporation 34
Figure 15: Revenues & Profitability: Publicis Groupe SA 38
Figure 16: Revenues & Profitability: Sun-Times Media Group Inc 41
Figure 17: Canada Media Industry Value Forecast: $ billion, 2008-2013 42
Figure 18: France Media Industry Value: $ billion, 2004-2008 (e) 46
Figure 19: France Media Market Segmentation I: % Share, by Value, 2008 (e) 47
Figure 20: France Media Industry Segmentation II: % Share, by Value, 2008 (e) 48
Figure 21: Forces Driving Competition in the Media Industry in France 49
Figure 22: Drivers of Buyer Power in the Media Industry in France 50
Figure 23: Drivers of Supplier Power in the Media Industry in France 51
Figure 24: Factors Influencing the Likelihood of New Entrants in the Media Industry in France 52
Figure 25: Factors Influencing the Threat of Substitutes in the Media Industry in France 53
Figure 26: Drivers of Degree of Rivalry in the Media Industry in France 54
Figure 27: Revenues & Profitability: RTL Group SA 56
Figure 28: Revenues & Profitability: Lagardere SCA 59
Figure 29: Revenues & Profitability: Bouygues S.A. 62
Figure 30: France Media Industry Value Forecast: $ billion, 2008-2013 63
Figure 31: Germany Media Industry Value: $ billion, 2004-2008 (e) 67
Figure 32: Germany Media Market Segmentation I: % Share, by Value, 2008 (e) 68
Figure 33: Germany Media Industry Segmentation II: % Share, by Value, 2008 (e) 69
Figure 34: Forces Driving Competition in the Media Industry in Germany 70
Figure 35: Drivers of Buyer Power in the Media Industry in Germany 71
Figure 36: Drivers of Supplier Power in the Media Industry in Germany 72
Figure 37: Factors Influencing the Likelihood of New Entrants in the Media Industry in Germany 73
Figure 38: Factors Influencing the Threat of Substitutes in the Media Industry in Germany 74
Figure 39: Drivers of Degree of Rivalry in the Media Industry in Germany 75
Figure 40: Revenues & Profitability: RTL Group SA 78
Figure 41: Revenues & Profitability: Axel Springer AG 80
Figure 42: Germany Media Industry Value Forecast: $ billion, 2008-2013 81
Figure 43: Italy Media Industry Value: $ billion, 2004-2008 (e) 85
Figure 44: Italy Media Industry Segmentation I: % Share, by Value, 2008 (e) 86
Figure 45: Italy Media Market Segmentation II: % Share, by Value, 2008 (e) 87
Figure 46: Forces Driving Competition in the Media Industry in Italy 88
Figure 47: Drivers of Buyer Power in the Media Industry in Italy 89
Figure 48: Drivers of Supplier Power in the Media Industry in Italy 90
Figure 49: Factors Influencing the Likelihood of New Entrants in the Media Industry in Italy, 2006 91
Figure 50: Factors Influencing the Threat of Substitutes in the Media Industry in Italy 92
Figure 51: Drivers of Degree of Rivalry in the Media Industry in Italy 93
Figure 52: Revenues & Profitability: Mediaset SpA 95
Figure 53: Revenues & Profitability: Vivendi 98
Figure 54: Revenues & Profitability: RCS Media Group SpA 101
Figure 55: Italy Media Industry Value Forecast: $ billion, 2008-2013 102
Figure 56: Japan Media Industry Value: $ billion, 2004-2008 (e) 106
Figure 57: Japan Media Industry Segmentation I: % Share, by Value, 2008 (e) 107
Figure 58: Japan Media Industry Segmentation II: % Share, by Value, 2008 (e) 108
Figure 59: Forces Driving Competition in the Media Industry in Japan 109
Figure 60: Drivers of Buyer Power in the Media Industry in Japan 110
Figure 61: Drivers of Supplier Power in the Media Industry in Japan 111
Figure 62: Factors Influencing the Likelihood of New Entrants in the Media Industry in Japan, 2006 112
Figure 63: Factors Influencing the Threat of Substitutes in the Media Industry in Japan 113
Figure 64: Drivers of Degree of Rivalry in the Media Industry in Japan 114
Figure 65: Revenues & Profitability: Nippon Television Network Corporation 116
Figure 66: Revenues & Profitability: Tokyo Broadcasting System, Inc. 118
Figure 67: Revenues & Profitability: Dentsu Inc. 121
Figure 68: Japan Media Industry Value Forecast: $ billion, 2008-2013 123
Figure 69: Russia Media Industry Value: $ billion, 2004-2008 (e) 127
Figure 70: Russia Media Industry Segmentation I: % Share, by Value, 2008 (e) 128
Figure 71: Russia Media Industry Segmentation II: % Share, by Value, 2008 (e) 129
Figure 72: Forces Driving Competition in the Media Industry in Russia 130
Figure 73: Drivers of Buyer Power in the Media Industry in Russia 131
Figure 74: Drivers of Supplier Power in the Media Industry in Russia 132
Figure 75: Factors Influencing the Likelihood of New Entrants in the Media Industry in Russia 133
Figure 76: Factors Influencing the Threat of Substitutes in the Media Industry in Russia 134
Figure 77: Drivers of Degree of Rivalry in the Media Industry in Russia 135
Figure 78: Revenues & Profitability: Sistema JSFC 139
Figure 79: Russia Media Industry Value Forecast: $ billion, 2008-2013 141
Figure 80: United Kingdom Media Industry Value: $ billion, 2004-2008 (e) 145
Figure 81: United Kingdom Media Industry Segmentation I: % Share, by Value, 2008 (e) 146
Figure 82: United Kingdom Media Market Segmentation II: % Share, by Value, 2008 (e) 147
Figure 83: Forces Driving Competition in the Media Industry in the United Kingdom 148
Figure 84: Drivers of Buyer Power in the Media Industry in the United Kingdom 149
Figure 85: Drivers of Supplier Power in the Media Industry in the United Kingdom 150
Figure 86: Factors Influencing the Likelihood of New Entrants in the Media Industry in the United Kingdom 151
Figure 87: Factors Influencing the Threat of Substitutes in the Media Industry in the United Kingdom 152
Figure 88: Drivers of Degree of Rivalry in the Media Industry in the United Kingdom 153
Figure 89: Revenues & Profitability: British Broadcasting Corporation 155
Figure 90: Revenues & Profitability: ITV PLC 158
Figure 91: Revenues & Profitability: Virgin Media Inc. 161
Figure 92: United Kingdom Media Industry Value Forecast: $ billion, 2008-2013 162
Figure 93: United States Media Industry Value: $ billion, 2004-2008 (e) 166
Figure 94: United States Media Industry Segmentation I: % Share, by Value, 2008 (e) 167
Figure 95: United States Media Industry Segmentation II: % Share, by Value, 2008 (e) 168
Figure 96: Forces Driving Competition in the Media Industry in the United States 169
Figure 97: Drivers of Buyer Power in the Media Industry in the United States 170
Figure 98: Drivers of Supplier Power in the Media Industry in the United States 171
Figure 99: Factors Influencing the Likelihood of New Entrants in the Media Industry in the United States 172
Figure 100: Factors Influencing the Threat of Substitutes in the Media Industry in the United States 173
Figure 101: Drivers of Degree of Rivalry in the Media Industry in the United States 174
Figure 102: Revenues & Profitability: Viacom Inc. 179
Figure 103: Revenues & Profitability: Time Warner Inc. 186
Figure 104: Revenues & Profitability: Comcast Corporation 189
Figure 105: United States Media Industry Value Forecast: $ billion, 2008-2013 190