Media - Italy Industry Guide

TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN ITALY 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Segmentation I 13
1.4 Market Segmentation II 14
1.5 Five Forces Analysis 15
1.6 Market Forecasts 21
CHAPTER 2 BROADCASTING & CABLE TV IN ITALY 22
2.1 Market Overview 22
2.2 Market Value 24
2.3 Market Segmentation I 25
2.4 Market Segmentation II 26
2.5 Five Forces Analysis 27
2.6 Market Forecasts 35
CHAPTER 3 MOVIES & ENTERTAINMENT IN ITALY 36
3.1 Market Overview 36
3.2 Market Value 38
3.3 Market Segmentation I 39
3.4 Market Segmentation II 40
3.5 Five Forces Analysis 41
3.6 Market Forecasts 47
CHAPTER 4 NEWSPAPERS IN ITALY 48
4.1 Market Overview 48
4.2 Market Value 50
4.3 Market Volume 51
4.4 Market Segmentation I 52
4.5 Market Segmentation II 53
4.6 Market Share 54
4.7 Five Forces Analysis 55
4.8 Market Forecasts 61
CHAPTER 5 PUBLISHING IN ITALY 63
5.1 Market Overview 63
5.2 Market Value 65
5.3 Market Segmentation I 66
5.4 Market Segmentation II 67
5.5 Five Forces Analysis 68
5.6 Market Forecasts 74
CHAPTER 6 MACROECONOMIC INDICATORS 75
CHAPTER 7 APPENDIX 77
7.1 Data Research Methodology 77


LIST OF TABLES
Table 1: Italy Music & Video Market Value: $ million, 2003-2007 12
Table 2: Italy Music & Video Market Segmentation I: % Share, by Value, 2007 13
Table 3: Italy Music & Video Market Segmentation II: % Share, by Value, 2007 14
Table 4: Italy Music & Video Market Value Forecast: $ million, 2007-2012 21
Table 5: Italy Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Table 6: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Table 7: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Table 8: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Table 9: Italy Movies & Entertainment Market Value: $ million, 2003-2007 38
Table 10: Italy Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Table 11: Italy Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Table 12: Italy Movies & Entertainment Market Value Forecast: $ million, 2007-2012 47
Table 13: Italy Newspapers Market Value: $ billion, 2003-2007 50
Table 14: Italy Newspapers Market Volume: Copies billion, 2003-2007 51
Table 15: Italy Newspapers Market Segmentation I: % Share, by Value, 2007 52
Table 16: Italy Newspapers Market Segmentation II: % Share, by Value, 2007 53
Table 17: Italy Newspapers Market Share: % Share, by Volume, 2007 54
Table 18: Italy Newspapers Market Value Forecast: $ billion, 2007-2012 61
Table 19: Italy Newspapers Market Volume Forecast: Copies billion, 2007-2012 62
Table 20: Italy Publishing Market Value: $ billion, 2003-2007 65
Table 21: Italy Publishing Market Segmentation I: % Share, by Value, 2007 66
Table 22: Italy Publishing Market Segmentation II: % Share, by Value, 2007 67
Table 23: Italy Publishing Market Value Forecast: $ billion, 2007-2012 74
Table 24: Italy Size of Population (million) , 2003-2007 75
Table 25: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 75
Table 26: Italy Inflation, 2003-2007 76
Table 27: Italy Exchange Rate, 2003 76


LIST OF FIGURES
Figure 1: Italy Music & Video Market Value: $ million, 2003-2007 12
Figure 2: Italy Music & Video Market Segmentation I: % Share, by Value, 2007 13
Figure 3: Italy Music & Video Market Segmentation II: % Share, by Value, 2007 14
Figure 4: Forces Driving Competition in the Music & Video Market in Italy, 2007 15
Figure 5: Drivers of Buyer Power in the Music & Video Market in Italy, 2007 16
Figure 6: Drivers of Supplier Power in the Music & Video Market in Italy, 2007 17
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in Italy, 2007 18
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in Italy, 2007 19
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in Italy, 2007 20
Figure 10: Italy Music & Video Market Value Forecast: $ million, 2007-2012 21
Figure 11: Italy Broadcasting & Cable TV Market Value: $ billion, 2003-2007 24
Figure 12: Italy Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 25
Figure 13: Italy Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 26
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in Italy, 2007 27
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in Italy, 2007 29
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in Italy, 2007 30
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in Italy, 2007 31
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in Italy, 2007 33
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in Italy, 2007 34
Figure 20: Italy Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Figure 21: Italy Movies & Entertainment Market Value: $ million, 2003-2007 38
Figure 22: Italy Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Figure 23: Italy Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in Italy, 2007 41
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in Italy, 2007 42
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in Italy, 2007 43
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in Italy, 2007 44
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in Italy, 2007 45
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in Italy, 2007 46
Figure 30: Italy Movies & Entertainment Market Value Forecast: $ million, 2007-2012 47
Figure 31: Italy Newspapers Market Value: $ billion, 2003-2007 50
Figure 32: Italy Newspapers Market Volume: Copies billion, 2003-2007 51
Figure 33: Italy Newspapers Market Segmentation I: % Share, by Value, 2007 52
Figure 34: Italy Newspapers Market Segmentation II: % Share, by Value, 2007 53
Figure 35: Italy Newspapers Market Share: % Share, by Volume, 2007 54
Figure 36: Forces Driving Competition in the Newspapers Market in Italy, 2007 55
Figure 37: Drivers of Buyer Power in the Newspapers Market in Italy, 2007 56
Figure 38: Drivers of Supplier Power in the Newspapers Market in Italy, 2007 57
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in Italy, 2007 58
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in Italy, 2007 59
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in Italy, 2007 60
Figure 42: Italy Newspapers Market Value Forecast: $ billion, 2007-2012 61
Figure 43: Italy Newspapers Market Volume Forecast: Copies billion, 2007-2012 62
Figure 44: Italy Publishing Market Value: $ billion, 2003-2007 65
Figure 45: Italy Publishing Market Segmentation I: % Share, by Value, 2007 66
Figure 46: Italy Publishing Market Segmentation II: % Share, by Value, 2007 67
Figure 47: Forces Driving Competition in the Publishing Market in Italy, 2007 68
Figure 48: Drivers of Buyer Power in the Publishing Market in Italy, 2007 69
Figure 49: Drivers of Supplier Power in the Publishing Market in Italy, 2007 70
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in Italy, 2007 71
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in Italy, 2007 72
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in Italy, 2007 73
Figure 53: Italy Publishing Market Value Forecast: $ billion, 2007-2012 74