TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN JAPAN 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Segmentation I 15
1.4 Market Segmentation II 16
1.5 Five Forces Analysis 17
1.6 Market Forecasts 23
CHAPTER 2 BROADCASTING & CABLE TV IN JAPAN 24
2.1 Market Overview 24
2.2 Market Value 26
2.3 Market Segmentation I 27
2.4 Market Segmentation II 28
2.5 Five Forces Analysis 29
2.6 Market Forecasts 36
CHAPTER 3 MOVIES & ENTERTAINMENT IN JAPAN 37
3.1 Market Overview 37
3.2 Market Value 39
3.3 Market Segmentation I 40
3.4 Market Segmentation II 41
3.5 Five Forces Analysis 42
3.6 Market Forecasts 48
CHAPTER 4 NEWSPAPERS IN JAPAN 49
4.1 Market Overview 49
4.2 Market Value 51
4.3 Market Volume 52
4.4 Market Segmentation I 53
4.5 Market Segmentation II 54
4.6 Market Share 55
4.7 Five Forces Analysis 56
4.8 Market Forecasts 62
CHAPTER 5 PUBLISHING IN JAPAN 64
5.1 Market Overview 64
5.2 Market Value 66
5.3 Market Segmentation I 67
5.4 Market Segmentation II 68
5.5 Five Forces Analysis 69
5.6 Market Forecasts 76
CHAPTER 6 RECORDED DVD & VIDEO IN JAPAN 77
6.1 Market Overview 77
6.2 Market Value 79
6.3 Market Segmentation I 80
6.4 Market Segmentation II 81
6.5 Five Forces Analysis 82
6.6 Market Forecasts 88
CHAPTER 7 MACROECONOMIC INDICATORS 89
CHAPTER 8 APPENDIX 90
8.1 Data Research Methodology 90
LIST OF TABLES
Table 1: Japan Music & Video Market Value: $ million, 2003-2007 14
Table 2: Japan Music & Video Market Segmentation I: % Share, by Value, 2007 15
Table 3: Japan Music & Video Market Segmentation II: % Share, by Value, 2007 16
Table 4: Japan Music & Video Market Value Forecast: $ million, 2007-2012 23
Table 5: Japan Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Table 6: Japan Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Table 7: Japan Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Table 8: Japan Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 36
Table 9: Japan Movies & Entertainment Market Value: $ billion, 2003-2007 39
Table 10: Japan Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 40
Table 11: Japan Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 41
Table 12: Japan Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Table 13: Japan Newspapers Market Value: $ billion, 2003-2007 51
Table 14: Japan Newspapers Market Volume: Copies billion, 2003-2007 52
Table 15: Japan Newspapers Market Segmentation I: % Share, by Value, 2007 53
Table 16: Japan Newspapers Market Segmentation II: % Share, by Value, 2007 54
Table 17: Japan Newspapers Market Share: % Share, by Volume, 2007 55
Table 18: Japan Newspapers Market Value Forecast: $ billion, 2007-2012 62
Table 19: Japan Newspapers Market Volume Forecast: Copies billion, 2007-2012 63
Table 20: Japan Publishing Market Value: $ billion, 2003-2007 66
Table 21: Japan Publishing Market Segmentation I: % Share, by Value, 2007 67
Table 22: Japan Publishing Market Segmentation II: % Share, by Value, 2007 68
Table 23: Japan Publishing Market Value Forecast: $ billion, 2007-2012 76
Table 24: Japan Recorded DVD & Video Market Value: $ million, 2003-2007 79
Table 25: Japan Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 80
Table 26: Japan Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 81
Table 27: Japan Recorded DVD & Video Market Value Forecast: $ million, 2007-2012 88
Table 28: Japan Size of Population (million) , 2003-2007 89
Table 29: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 89
Table 30: Japan Exchange Rate, 2003 89
LIST OF FIGURES
Figure 1: Japan Music & Video Market Value: $ million, 2003-2007 14
Figure 2: Japan Music & Video Market Segmentation I: % Share, by Value, 2007 15
Figure 3: Japan Music & Video Market Segmentation II: % Share, by Value, 2007 16
Figure 4: Forces Driving Competition in the Music & Video Market in Japan, 2007 17
Figure 5: Drivers of Buyer Power in the Music & Video Market in Japan, 2007 18
Figure 6: Drivers of Supplier Power in the Music & Video Market in Japan, 2007 19
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in Japan, 2007 20
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in Japan, 2007 21
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in Japan, 2007 22
Figure 10: Japan Music & Video Market Value Forecast: $ million, 2007-2012 23
Figure 11: Japan Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Figure 12: Japan Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Figure 13: Japan Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in Japan, 2007 29
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in Japan, 2007 31
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in Japan, 2007 32
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in Japan, 2007 33
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in Japan, 2007 34
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in Japan, 2007 35
Figure 20: Japan Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 36
Figure 21: Japan Movies & Entertainment Market Value: $ billion, 2003-2007 39
Figure 22: Japan Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 40
Figure 23: Japan Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 41
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in Japan, 2007 42
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in Japan, 2007 43
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in Japan, 2007 44
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in Japan, 2007 45
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in Japan, 2007 46
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in Japan, 2007 47
Figure 30: Japan Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Figure 31: Japan Newspapers Market Value: $ billion, 2003-2007 51
Figure 32: Japan Newspapers Market Volume: Copies billion, 2003-2007 52
Figure 33: Japan Newspapers Market Segmentation I: % Share, by Value, 2007 53
Figure 34: Japan Newspapers Market Segmentation II: % Share, by Value, 2007 54
Figure 35: Japan Newspapers Market Share: % Share, by Volume, 2007 55
Figure 36: Forces Driving Competition in the Newspapers Market in Japan, 2007 56
Figure 37: Drivers of Buyer Power in the Newspapers Market in Japan, 2007 57
Figure 38: Drivers of Supplier Power in the Newspapers Market in Japan, 2007 58
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in Japan, 2007 59
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in Japan, 2007 60
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in Japan, 2007 61
Figure 42: Japan Newspapers Market Value Forecast: $ billion, 2007-2012 62
Figure 43: Japan Newspapers Market Volume Forecast: Copies billion, 2007-2012 63
Figure 44: Japan Publishing Market Value: $ billion, 2003-2007 66
Figure 45: Japan Publishing Market Segmentation I: % Share, by Value, 2007 67
Figure 46: Japan Publishing Market Segmentation II: % Share, by Value, 2007 68
Figure 47: Forces Driving Competition in the Publishing Market in Japan, 2007 69
Figure 48: Drivers of Buyer Power in the Publishing Market in Japan, 2007 70
Figure 49: Drivers of Supplier Power in the Publishing Market in Japan, 2007 72
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in Japan, 2007 73
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in Japan, 2007 74
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in Japan, 2007 75
Figure 53: Japan Publishing Market Value Forecast: $ billion, 2007-2012 76
Figure 54: Japan Recorded DVD & Video Market Value: $ million, 2003-2007 79
Figure 55: Japan Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 80
Figure 56: Japan Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 81
Figure 57: Forces Driving Competition in the Recorded DVD & Video Market in Japan, 2007 82
Figure 58: Drivers of Buyer Power in the Recorded DVD & Video Market in Japan, 2007 83
Figure 59: Drivers of Supplier Power in the Recorded DVD & Video Market in Japan, 2007 84
Figure 60: Factors Influencing the Likelihood of New Entrants in the Recorded DVD & Video Market in Japan, 2007 85
Figure 61: Factors Influencing the Threat of Substitutes in the Recorded DVD & Video Market in Japan, 2007 86
Figure 62: Drivers of Degree of Rivalry in the Recorded DVD & Video Market in Japan, 2007 87
Figure 63: Japan Recorded DVD & Video Market Value Forecast: $ million, 2007-2012 88