TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN THE NETHERLANDS 11
1.1 Market Overview 11
1.2 Market Value 13
1.3 Market Segmentation I 14
1.4 Market Segmentation II 15
1.5 Five Forces Analysis 16
1.6 Market Forecasts 22
CHAPTER 2 BROADCASTING & CABLE TV IN THE NETHERLANDS 23
2.1 Market Overview 23
2.2 Market Value 25
2.3 Market Segmentation I 26
2.4 Market Segmentation II 27
2.5 Five Forces Analysis 28
2.6 Market Forecasts 35
CHAPTER 3 MOVIES & ENTERTAINMENT IN THE NETHERLANDS 36
3.1 Market Overview 36
3.2 Market Value 38
3.3 Market Segmentation I 39
3.4 Market Segmentation II 40
3.5 Five Forces Analysis 41
3.6 Market Forecasts 48
CHAPTER 4 NEWSPAPERS IN THE NETHERLANDS 49
4.1 Market Overview 49
4.2 Market Value 51
4.3 Market Volume 52
4.4 Market Segmentation I 53
4.5 Market Segmentation II 54
4.6 Market Share 55
4.7 Five Forces Analysis 56
4.8 Market Forecasts 62
CHAPTER 5 PUBLISHING IN THE NETHERLANDS 64
5.1 Market Overview 64
5.2 Market Value 66
5.3 Market Segmentation I 67
5.4 Market Segmentation II 68
5.5 Five Forces Analysis 69
5.6 Market Forecasts 75
CHAPTER 6 MACROECONOMIC INDICATORS 76
CHAPTER 7 APPENDIX 78
7.1 Data Research Methodology 78
LIST OF TABLES
Table 1: Netherlands Music & Video Market Value: $ million, 2003-2007 13
Table 2: Netherlands Music & Video Market Segmentation I: % Share, by Value, 2007 14
Table 3: Netherlands Music & Video Market Segmentation II: % Share, by Value, 2007 15
Table 4: Netherlands Music & Video Market Value Forecast: $ million, 2007-2012 22
Table 5: Netherlands Broadcasting & Cable TV Market Value: $ million, 2003-2007 25
Table 6: Netherlands Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 26
Table 7: Netherlands Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 27
Table 8: Netherlands Broadcasting & Cable TV Market Value Forecast: $ million, 2007-2012 35
Table 9: Netherlands Movies & Entertainment Market Value: $ billion, 2003-2007 38
Table 10: Netherlands Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Table 11: Netherlands Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Table 12: Netherlands Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Table 13: Netherlands Newspapers Market Value: $ million, 2003-2007 51
Table 14: Netherlands Newspapers Market Volume: Copies million, 2003-2007 52
Table 15: Netherlands Newspapers Market Segmentation I: % Share, by Value, 2007 53
Table 16: Netherlands Newspapers Market Segmentation II: % Share, by Value, 2007 54
Table 17: Netherlands Newspapers Market Share: % Share, by Volume, 2007 55
Table 18: Netherlands Newspapers Market Value Forecast: $ million, 2007-2012 62
Table 19: Netherlands Newspapers Market Volume Forecast: Copies million, 2007-2012 63
Table 20: Netherlands Publishing Market Value: $ billion, 2003-2007 66
Table 21: Netherlands Publishing Market Segmentation I: % Share, by Value, 2007 67
Table 22: Netherlands Publishing Market Segmentation II: % Share, by Value, 2007 68
Table 23: Netherlands Publishing Market Value Forecast: $ billion, 2007-2012 75
Table 24: Netherlands Size of Population (million) , 2003-2007 76
Table 25: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007 76
Table 26: Netherlands Inflation, 2003-2007 77
Table 27: Netherlands Exchange Rate, 2003 77
LIST OF FIGURES
Figure 1: Netherlands Music & Video Market Value: $ million, 2003-2007 13
Figure 2: Netherlands Music & Video Market Segmentation I: % Share, by Value, 2007 14
Figure 3: Netherlands Music & Video Market Segmentation II: % Share, by Value, 2007 15
Figure 4: Forces Driving Competition in the Music & Video Market in the Netherlands, 2007 16
Figure 5: Drivers of Buyer Power in the Music & Video Market in the Netherlands, 2007 17
Figure 6: Drivers of Supplier Power in the Music & Video Market in the Netherlands, 2007 18
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in the Netherlands, 2007 19
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in the Netherlands, 2007 20
Figure 9: Drivers of Degree of Rivalry in the Music & Video Market in the Netherlands, 2007 21
Figure 10: Netherlands Music & Video Market Value Forecast: $ million, 2007-2012 22
Figure 11: Netherlands Broadcasting & Cable TV Market Value: $ million, 2003-2007 25
Figure 12: Netherlands Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 26
Figure 13: Netherlands Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 27
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in the Netherlands, 2007 28
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in the Netherlands, 2007 29
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in the Netherlands, 2007 30
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in the Netherlands, 2007 31
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in the Netherlands, 2007 33
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in the Netherlands, 2007 34
Figure 20: Netherlands Broadcasting & Cable TV Market Value Forecast: $ million, 2007-2012 35
Figure 21: Netherlands Movies & Entertainment Market Value: $ billion, 2003-2007 38
Figure 22: Netherlands Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Figure 23: Netherlands Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Figure 24: Forces Driving Competition in the Movies & Entertainment Market in the Netherlands, 2007 41
Figure 25: Drivers of Buyer Power in the Movies & Entertainment Market in the Netherlands, 2007 42
Figure 26: Drivers of Supplier Power in the Movies & Entertainment Market in the Netherlands, 2007 43
Figure 27: Factors Influencing the Likelihood of New Entrants in the Movies & Entertainment Market in the Netherlands, 2007 44
Figure 28: Factors Influencing the Threat of Substitutes in the Movies & Entertainment Market in the Netherlands, 2007 46
Figure 29: Drivers of Degree of Rivalry in the Movies & Entertainment Market in the Netherlands, 2007 47
Figure 30: Netherlands Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Figure 31: Netherlands Newspapers Market Value: $ million, 2003-2007 51
Figure 32: Netherlands Newspapers Market Volume: Copies million, 2003-2007 52
Figure 33: Netherlands Newspapers Market Segmentation I: % Share, by Value, 2007 53
Figure 34: Netherlands Newspapers Market Segmentation II: % Share, by Value, 2007 54
Figure 35: Netherlands Newspapers Market Share: % Share, by Volume, 2007 55
Figure 36: Forces Driving Competition in the Newspapers Market in the Netherlands , 2007 56
Figure 37: Drivers of Buyer Power in the Newspapers Market in the Netherlands , 2007 57
Figure 38: Drivers of Supplier Power in the Newspapers Market in the Netherlands , 2007 58
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in the Netherlands , 2007 59
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in the Netherlands , 2007 60
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in the Netherlands , 2007 61
Figure 42: Netherlands Newspapers Market Value Forecast: $ million, 2007-2012 62
Figure 43: Netherlands Newspapers Market Volume Forecast: Copies million, 2007-2012 63
Figure 44: Netherlands Publishing Market Value: $ billion, 2003-2007 66
Figure 45: Netherlands Publishing Market Segmentation I: % Share, by Value, 2007 67
Figure 46: Netherlands Publishing Market Segmentation II: % Share, by Value, 2007 68
Figure 47: Forces Driving Competition in the Publishing Market in the Netherlands, 2007 69
Figure 48: Drivers of Buyer Power in the Publishing Market in the Netherlands, 2007 70
Figure 49: Drivers of Supplier Power in the Publishing Market in the Netherlands, 2007 71
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in the Netherlands, 2007 72
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in the Netherlands, 2007 73
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in the Netherlands, 2007 74
Figure 53: Netherlands Publishing Market Value Forecast: $ billion, 2007-2012 75
