Media - North America - NAFTA - Industry Guide

Table of Contents
CHAPTER 1 INTRODUCTION 9
1.1 What is this report about? 9
1.2 Who is the target reader? 9
1.3 How to use this report 9
1.4 Definitions 10
CHAPTER 2 NAFTA COUNTRIES MEDIA INDUSTRY OUTLOOK 11
CHAPTER 3 MEDIA IN THE UNITED STATES 14
3.1 Market Overview 14
3.2 Market Value 15
3.3 Market Segmentation I 16
3.4 Market Segmentation II 17
3.5 Five Forces Analysis 18
3.6 Leading Companies 24
3.7 Market Forecasts 40
3.8 Macroeconomic Indicators 41
CHAPTER 4 MEDIA IN MEXICO 42
4.1 Market Overview 42
4.2 Market Value 43
4.3 Market Segmentation I 44
4.4 Market Segmentation II 45
4.5 Five Forces Analysis 46
4.6 Leading Companies 52
4.7 Market Forecasts 65
4.8 Macroeconomic Indicators 66
CHAPTER 5 MEDIA IN CANADA 68
5.1 Market Overview 68
5.2 Market Value 69
5.3 Market Segmentation I 70
5.4 Market Segmentation II 71
5.5 Five Forces Analysis 72
5.6 Leading Companies 78
5.7 Market Forecasts 87
5.8 Macroeconomic Indicators 88
CHAPTER 6 APPENDIX 90
6.1 Data Research Methodology 90

List of Tables
Table 1: NAFTA countries Media industry, revenue ($bn) 2004–2013 11
Table 2: NAFTA countries Media industry, revenue ($ bn) 2004–2008(e) 12
Table 3: NAFTA countries Media industry forecast, revenue ($ bn) 2008–2013 13
Table 4: United States Media Industry Value: $ billion, 2004-2008 (e) 15
Table 5: United States Media Industry Segmentation I: % Share, by Value, 2008 (e) 16
Table 6: United States Media Indistry Segmentation II: % Share, by Value, 2008 (e) 17
Table 7: Key Facts: Viacom Inc. 24
Table 8: Key Financials: Viacom Inc. 28
Table 9: Key Facts: Time Warner Inc. 30
Table 10: Key Financials: Time Warner Inc. 36
Table 11: Key Facts: Comcast Corporation 37
Table 12: Key Financials: Comcast Corporation 38
Table 13: United States Media Industry Value Forecast: $ billion, 2008-2013 40
Table 14: United States Size of Population (million) , 2004-2008 (e) 41
Table 15: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 41
Table 16: United States Inflation, 2004-2008 (e) 41
Table 17: Mexico Media Industry Value: $ billion, 2004-2008 (e) 43
Table 18: Mexico Media Industry Segmentation I: % Share, by Value, 2008 (e) 44
Table 19: Mexico Media Industry Segmentation II: % Share, by Value, 2008 (e) 45
Table 20: Key Facts: Grupo Televisa SA 52
Table 21: Key Financials: Grupo Televisa SA 55
Table 22: Key Facts: TV Azteca, S.A. de C.V. 56
Table 23: Key Financials: TV Azteca, S.A. de C.V. 57
Table 24: Key Facts: Time Warner Inc. 58
Table 25: Key Financials: Time Warner Inc. 64
Table 26: Mexico Media Industry Value Forecast: $ billion, 2008-2013 65
Table 27: Mexico Size of Population (million) , 2004-2008 (e) 66
Table 28: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 66
Table 29: Mexico Inflation, 2004-2008 (e) 66
Table 30: Mexico Exchange Rate, 2004-2008 (e) 67
Table 31: Canada Media Industry Value: $ billion, 2004-2008 (e) 69
Table 32: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e) 70
Table 33: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e) 71
Table 34: Key Facts: Canadian Broadcasting Corporation 78
Table 35: Key Financials: Canadian Broadcasting Corporation 79
Table 36: Key Facts: Publicis Groupe SA 80
Table 37: Key Financials: Publicis Groupe SA 83
Table 38: Key Facts: Sun-Times Media Group Inc 84
Table 39: Key Financials: Sun-Times Media Group Inc 85
Table 40: Canada Media Industry Value Forecast: $ billion, 2008-2013 87
Table 41: Canada Size of Population (million) , 2004-2008 (e) 88
Table 42: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 (e) 88
Table 43: Canada Inflation, 2004-2008 (e) 88
Table 44: Canada Exchange Rate, 2004-2008 (e) 89


List of Figures
Figure 1: NAFTA countries Media industry, revenue ($bn) 2004–2013 11
Figure 2: NAFTA countries Media industry, revenue ($ bn) 2004–2008(e) 12
Figure 3: NAFTA countries Media industry forecast, revenue ($ bn) 2008–2013 13
Figure 4: United States Media Industry Value: $ billion, 2004-2008 (e) 15
Figure 5: United States Media Industry Segmentation I: % Share, by Value, 2008 (e) 16
Figure 6: United States Media Industry Segmentation II: % Share, by Value, 2008 (e) 17
Figure 7: Forces Driving Competition in the Media Industry in the United States 18
Figure 8: Drivers of Buyer Power in the Media Industry in the United States 19
Figure 9: Drivers of Supplier Power in the Media Industry in the United States 20
Figure 10: Factors Influencing the Likelihood of New Entrants in the Media Industry in the United States 21
Figure 11: Factors Influencing the Threat of Substitutes in the Media Industry in the United States 22
Figure 12: Drivers of Degree of Rivalry in the Media Industry in the United States 23
Figure 13: Revenues & Profitability: Viacom Inc. 29
Figure 14: Revenues & Profitability: Time Warner Inc. 36
Figure 15: Revenues & Profitability: Comcast Corporation 39
Figure 16: United States Media Industry Value Forecast: $ billion, 2008-2013 40
Figure 17: Mexico Media Industry Value: $ billion, 2004-2008 (e) 43
Figure 18: Mexico Media Industry Segmentation I: % Share, by Value, 2008 (e) 44
Figure 19: Mexico Media Industry Segmentation II: % Share, by Value, 2008 (e) 45
Figure 20: Forces Driving Competition in the Media Industry in Mexico 46
Figure 21: Drivers of Buyer Power in the Media Industry in Mexico 47
Figure 22: Drivers of Supplier Power in the Media Industry in Mexico 48
Figure 23: Factors Influencing the Likelihood of New Entrants in the Media Industry in Mexico 49
Figure 24: Factors Influencing the Threat of Substitutes in the Media Industry in Mexico 50
Figure 25: Drivers of Degree of Rivalry in the Media Industry in Mexico 51
Figure 26: Revenues & Profitability: Grupo Televisa SA 55
Figure 27: Revenues & Profitability: TV Azteca, S.A. de C.V. 57
Figure 28: Revenues & Profitability: Time Warner Inc. 64
Figure 29: Mexico Media Industry Value Forecast: $ billion, 2008-2013 65
Figure 30: Canada Media Industry Value: $ billion, 2004-2008 (e) 69
Figure 31: Canada Media Industry Segmentation I: % Share, by Value, 2008 (e) 70
Figure 32: Canada Media Industry Segmentation II: % Share, by Value, 2008 (e) 71
Figure 33: Forces Driving Competition in the Media Industry in Canada 72
Figure 34: Drivers of Buyer Power in the Media Industry in Canada 73
Figure 35: Drivers of Supplier Power in the Media Industry in Canada 74
Figure 36: Factors Influencing the Likelihood of New Entrants in the Media Industry in Canada 75
Figure 37: Factors Influencing the Threat of Substitutes in the Media Industry in Canada 76
Figure 38: Drivers of Degree of Rivalry in the Media Industry in Canada 77
Figure 39: Revenues & Profitability: Canadian Broadcasting Corporation 79
Figure 40: Revenues & Profitability: Publicis Groupe SA 83
Figure 41: Revenues & Profitability: Sun-Times Media Group Inc 86
Figure 42: Canada Media Industry Value Forecast: $ billion, 2008-2013 87