TABLE OF CONTENTS
CHAPTER 1 MUSIC & VIDEO IN THE UNITED STATES 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Segmentation I 15
1.4 Market Segmentation II 16
1.5 Five Forces Analysis 17
1.6 Market Forecasts 23
CHAPTER 2 BROADCASTING & CABLE TV IN THE UNITED STATES 24
2.1 Market Overview 24
2.2 Market Value 26
2.3 Market Segmentation I 27
2.4 Market Segmentation II 28
2.5 Five Forces Analysis 29
2.6 Market Forecasts 35
CHAPTER 3 MOVIES & ENTERTAINMENT IN THE UNITED STATES 36
3.1 Market Overview 36
3.2 Market Value 38
3.3 Market Segmentation I 39
3.4 Market Segmentation II 40
3.5 Five Forces Analysis 41
3.6 Market Forecasts 48
CHAPTER 4 NEWSPAPERS IN THE UNITED STATES 49
4.1 Market Overview 49
4.2 Market Value 51
4.3 Market Volume 52
4.4 Market Segmentation I 53
4.5 Market Segmentation II 54
4.6 Market Share 55
4.7 Five Forces Analysis 56
4.8 Market Forecasts 62
CHAPTER 5 PUBLISHING IN THE UNITED STATES 64
5.1 Market Overview 64
5.2 Market Value 66
5.3 Market Segmentation I 67
5.4 Market Segmentation II 68
5.5 Five Forces Analysis 69
5.6 Market Forecasts 75
CHAPTER 6 RECORDED DVD & VIDEO IN THE UNITED STATES 76
6.1 Market Overview 76
6.2 Market Value 78
6.3 Market Segmentation I 79
6.4 Market Segmentation II 80
6.5 Five Forces Analysis 81
6.6 Market Forecasts 87
CHAPTER 7 MACROECONOMIC INDICATORS 88
CHAPTER 8 APPENDIX 89
8.1 Data Research Methodology 89
LIST OF TABLES
Table 1: United States Music & Video Market Value: $ billion, 2003-2007 14
Table 2: United States Music & Video Market Segmentation I: % Share, by Value, 2007 15
Table 3: United States Music & Video Market Segmentation II: % Share, by Value, 2007 16
Table 4: United States Music & Video Market Value Forecast: $ billion, 2007-2012 23
Table 5: United States Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Table 6: United States Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Table 7: United States Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Table 8: United States Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Table 9: United States Movies & Entertainment Market Value: $ billion, 2003-2007 38
Table 10: United States Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Table 11: United States Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Table 12: United States Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Table 13: United States Newspapers Market Value: $ billion, 2003-2007 51
Table 14: United States Newspapers Market Volume: Copies billion, 2003-2007 52
Table 15: United States Newspapers Market Segmentation I: % Share, by Value, 2007 53
Table 16: United States Newspapers Market Segmentation II: % Share, by Value, 2007 54
Table 17: United States Newspapers Market Share: % Share, by Volume, 2007 55
Table 18: United States Newspapers Market Value Forecast: $ billion, 2007-2012 62
Table 19: United States Newspapers Market Volume Forecast: Copies billion, 2007-2012 63
Table 20: United States Publishing Market Value: $ billion, 2003-2007 66
Table 21: United States Publishing Market Segmentation I: % Share, by Value, 2007 67
Table 22: United States Publishing Market Segmentation II: % Share, by Value, 2007 68
Table 23: United States Publishing Market Value Forecast: $ billion, 2007-2012 75
Table 24: United States Recorded DVD & Video Market Value: $ billion, 2003-2007 78
Table 25: United States Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 79
Table 26: United States Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 80
Table 27: United States Recorded DVD & Video Market Value Forecast: $ billion, 2007-2012 87
Table 28: United States Size of Population (million) , 2003-2007 88
Table 29: United States GDP (Constant 2000 Prices, $ billion), 2003-2007 88
Table 30: United States Inflation, 2003-2007 88
LIST OF FIGURES
Figure 1: United States Music & Video Market Value: $ billion, 2003-2007 14
Figure 2: United States Music & Video Market Segmentation I: % Share, by Value, 2007 15
Figure 3: United States Music & Video Market Segmentation II: % Share, by Value, 2007 16
Figure 4: Forces Driving Competition in the Music & Video Market in the United States 17
Figure 5: Drivers of Buyer Power in the Music & Video Market in the United States 2007 18
Figure 6: Drivers of Supplier Power in the Music & Video Market in the United States, 2007 19
Figure 7: Factors Influencing the Likelihood of New Entrants in the Music & Video Market in the United States, 2007 20
Figure 8: Factors Influencing the Threat of Substitutes in the Music & Video Market in the United States, 2007 21
Figure 9: Factors Influencing the Threat of Substitutes in the Music & Video Market in the United States, 2007 22
Figure 10: United States Music & Video Market Value Forecast: $ billion, 2007-2012 23
Figure 11: United States Broadcasting & Cable TV Market Value: $ billion, 2003-2007 26
Figure 12: United States Broadcasting & Cable TV Market Segmentation I: % Share, by Value, 2007 27
Figure 13: United States Broadcasting & Cable TV Market Segmentation II: % Share, by Value, 2007 28
Figure 14: Forces Driving Competition in the Broadcasting & Cable TV Market in the United States, 2007 29
Figure 15: Drivers of Buyer Power in the Broadcasting & Cable TV Market in the United States, 2007 30
Figure 16: Drivers of Supplier Power in the Broadcasting & Cable TV Market in the United States, 2007 31
Figure 17: Factors Influencing the Likelihood of New Entrants in the Broadcasting & Cable TV Market in the United States, 2007 32
Figure 18: Factors Influencing the Threat of Substitutes in the Broadcasting & Cable TV Market in the United States, 2007 33
Figure 19: Drivers of Degree of Rivalry in the Broadcasting & Cable TV Market in the United States, 2007 34
Figure 20: United States Broadcasting & Cable TV Market Value Forecast: $ billion, 2007-2012 35
Figure 21: United States Movies & Entertainment Market Value: $ billion, 2003-2007 38
Figure 22: United States Movies & Entertainment Market Segmentation I: % Share, by Value, 2007 39
Figure 23: United States Movies & Entertainment Market Segmentation II: % Share, by Value, 2007 40
Figure 24: Forces Driving Competition in the movies & entertainment in the US, 2007 41
Figure 25: Drivers of Buyer Power in the movies & entertainment in the US, 2007 42
Figure 26: Drivers of Supplier Power in the movies & entertainment in the US, 2007 43
Figure 27: Factors Influencing the Likelihood of New Entrants in the movies & entertainment in the US, 2007 44
Figure 28: Factors Influencing the Threat of Substitutes in the movies & entertainment in the US, 2007 45
Figure 29: Drivers of Degree of Rivalry in the movies & entertainment in the US, 2007 47
Figure 30: United States Movies & Entertainment Market Value Forecast: $ billion, 2007-2012 48
Figure 31: United States Newspapers Market Value: $ billion, 2003-2007 51
Figure 32: United States Newspapers Market Volume: Copies billion, 2003-2007 52
Figure 33: United States Newspapers Market Segmentation I: % Share, by Value, 2007 53
Figure 34: United States Newspapers Market Segmentation II: % Share, by Value, 2007 54
Figure 35: United States Newspapers Market Share: % Share, by Volume, 2007 55
Figure 36: Forces Driving Competition in the Newspapers Market in the United States, 2007 56
Figure 37: Drivers of Buyer Power in the Newspapers Market in the United States, 2007 57
Figure 38: Drivers of Supplier Power in the Newspapers Market in the United States, 2007 58
Figure 39: Factors Influencing the Likelihood of New Entrants in the Newspapers Market in the United States, 2007 59
Figure 40: Factors Influencing the Threat of Substitutes in the Newspapers Market in the United States, 2007 60
Figure 41: Drivers of Degree of Rivalry in the Newspapers Market in the United States, 2007 61
Figure 42: United States Newspapers Market Value Forecast: $ billion, 2007-2012 62
Figure 43: United States Newspapers Market Volume Forecast: Copies billion, 2007-2012 63
Figure 44: United States Publishing Market Value: $ billion, 2003-2007 66
Figure 45: United States Publishing Market Segmentation I: % Share, by Value, 2007 67
Figure 46: United States Publishing Market Segmentation II: % Share, by Value, 2007 68
Figure 47: Forces Driving Competition in the Publishing Market in the United States, 2007 69
Figure 48: Drivers of Buyer Power in the Publishing Market in the United States, 2007 70
Figure 49: Drivers of Supplier Power in the Publishing Market in the United States, 2007 71
Figure 50: Factors Influencing the Likelihood of New Entrants in the Publishing Market in the United States, 2007 72
Figure 51: Factors Influencing the Threat of Substitutes in the Publishing Market in the United States, 2007 73
Figure 52: Drivers of Degree of Rivalry in the Publishing Market in the United States, 2007 74
Figure 53: United States Publishing Market Value Forecast: $ billion, 2007-2012 75
Figure 54: United States Recorded DVD & Video Market Value: $ billion, 2003-2007 78
Figure 55: United States Recorded DVD & Video Market Segmentation I: % Share, by Value, 2007 79
Figure 56: United States Recorded DVD & Video Market Segmentation II: % Share, by Value, 2007 80
Figure 57: Forces Driving Competition in the Recorded DVD & Video market in United States, 2007 81
Figure 58: Drivers of Buyer Power in the Recorded DVD & Video market in United States, 2007 82
Figure 59: Drivers of Supplier Power in the Recorded DVD & Video market in United States, 2007 83
Figure 60: Factors Influencing the Likelihood of New Entrants in the Recorded DVD & Video market in United States, 2007 84
Figure 61: Factors Influencing the Threat of Substitutes in the Recorded DVD & Video market in United States, 2007 85
Figure 62: Drivers of Degree of Rivalry in the Recorded DVD & Video market in United States, 2007 86
Figure 63: United States Recorded DVD & Video Market Value Forecast: $ billion, 2007-2012 87
