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Mobile TV Market: Analysis and Opportunities 2010-2015

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Market

Media

Report Type

Market Research

Country

Global

Published

24 May 2010

Number of Pages

130

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Visiongain

File Format

PDF

This new report on the Mobile TV market reviews upcoming innovative technologies and existing applications & standards related to the Mobile TV industry. The report also explains the commercial feasibility of the Mobile TV markets current infrastructure with recommendations for both network operators and broadcasters. This report details the huge business opportunities for companies to exploit.

General consensus is that the mobile TV market is that the mobile TV market is set to grow on a rapid rate in the near future with a staggering 50-55% CAGR. By the end of 2008 there were around 75 million estimated users in the mobile TV market and 45% of them were reported to be South Koreans or Japanese.

This phenomenal market share may increase in proportion in the future, but neighbouring markets like India and China can also be seen as the potential for the upcoming mobile TV market. Rapid adoption in the US and European markets would also help in developing the mobile TV industry market in the rest of the world.

We believe that the market in the Asia-Pacific region is expected to grow on a rapid scale in the coming years as the region has started to cut short its declining ARPU by implementing new VAS services to the market on competitive rates and by introducing home grown standards - which are also leveraging the cost on the network operators side.

Asian markets have realised that mobile TV applications could be used as an extension to mobile video services and could be used as killer applications in order to generate revenues; for mobile network operators and carriers - as the mobile market has already reached saturation point. As we outline in this report - South Korea tested and implemented the DMB standard back in 2005 with the extension of S-DMB (Satellite Digital Multimedia Broadcasting) and T-DMB (Terrestrial Digital Multimedia Broadcasting) and from there the market has grown immensely.

Our latest Mobile TV global market report covers all significant market around the world and provides a regional analysis based on our extensive research. The recent approval of DTV standards in the United States would enable broadcasters to provide the ATSC mobile DTV programming free of cost and advertising would be the only source of revenue for broadcasters. The mobile DTV equipment is relatively low in cost and the spectrum being used is already allocated. Italy is the most advanced Mobile TV market in Europe and possibly the most advanced market outside of Japan and Korea. Three of the four major operators have Mobile TV services, with 3 being the first to launch. The company saw significant growth with Mobile TV during the World Cup, although we believe additional subscriber growth has been harder to attain.

We also believe that Mobile TV will gain traction in South East Asia with reference to bundle packages and availability of compatible handsets. In particular, the teenage market and commuters are the segments that should be targeted with the service in specific. However, mobile TV might remain distant from the concept of being a killer application it was once thought to be.

How much are individual countries/regions planning to spend on Mobile TV between 2010 and 2020? How much will Mobile TV demand increase over the period 2010-2020? Who are the leading companies in the Mobile TV industry? Where are the growth opportunities over the next decade – in which geographical region and with which type of technology? These critical questions and many more are definitively answered in this comprehensive report.

Why you should buy Mobile TV Market: Analysis and Opportunities 2010-2015

The main benefits from purchasing this report:
• You will gain an understanding of the market and learn how it will change over the next decade, with detailed global market forecasts from 2010 to 2015
• You will receive regional sales forecasts an

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

£1,499.00

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