TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 16
1.1 What is this report about? 16
1.2 Who is the target reader? 16
1.3 How to use this report 16
1.4 Definitions 17
CHAPTER 2 GLOBAL TV & VIDEO 18
2.1 Market Overview 18
2.2 Market Value 20
2.3 Market Segmentation I 21
2.4 Market Segmentation II 22
2.5 Five Forces Analysis 23
2.6 Market Forecasts 29
CHAPTER 3 TV & VIDEO IN ASIA-PACIFIC 30
3.1 Market Overview 30
3.2 Market Value 32
3.3 Market Segmentation I 33
3.4 Market Segmentation II 34
3.5 Five Forces Analysis 35
3.6 Market Forecasts 41
CHAPTER 4 TV & VIDEO IN EUROPE 42
4.1 Market Overview 42
4.2 Market Value 44
4.3 Market Segmentation I 45
4.4 Market Segmentation II 46
4.5 Five Forces Analysis 47
4.6 Market Forecasts 53
4.7 Macroeconomic Indicators 54
CHAPTER 5 TV & VIDEO IN FRANCE 55
5.1 Market Overview 55
5.2 Market Value 57
5.3 Market Segmentation I 58
5.4 Market Segmentation II 59
5.5 Five Forces Analysis 60
5.6 Market Forecasts 66
5.7 Macroeconomic Indicators 67
CHAPTER 6 TV & VIDEO IN GERMANY 69
6.1 Market Overview 69
6.2 Market Value 71
6.3 Market Segmentation I 72
6.4 Market Segmentation II 73
6.5 Five Forces Analysis 74
6.6 Market Forecasts 80
6.7 Macroeconomic Indicators 81
CHAPTER 7 TV & VIDEO IN JAPAN 83
7.1 Market Overview 83
7.2 Market Value 85
7.3 Market Segmentation I 86
7.4 Market Segmentation II 87
7.5 Five Forces Analysis 88
7.6 Market Forecasts 94
7.7 Macroeconomic Indicators 95
CHAPTER 8 TV & VIDEO IN THE UNITED KINGDOM 97
8.1 Market Overview 97
8.2 Market Value 99
8.3 Market Segmentation I 100
8.4 Market Segmentation II 101
8.5 Five Forces Analysis 102
8.6 Market Forecasts 108
8.7 Macroeconomic Indicators 109
CHAPTER 9 TV & VIDEO IN THE UNITED STATES 111
9.1 Market Overview 111
9.2 Market Value 113
9.3 Market Segmentation I 114
9.4 Market Segmentation II 115
9.5 Five Forces Analysis 116
9.6 Market Forecasts 122
9.7 Macroeconomic Indicators 123
CHAPTER 10 COMPANY PROFILES 124
10.1 Leading Companies 124
CHAPTER 11 APPENDIX 137
11.1 Data Research Methodology 137


LIST OF TABLES
Table 1: Global TV & Video Market Value: $ billion, 2004-2008 20
Table 2: Global TV & Video Market Segmentation I: % Share, by Value, 2008 21
Table 3: Global TV & Video Market Segmentation II: % Share, by Value, 2008 22
Table 4: Global TV & Video Market Value Forecast: $ billion, 2008-2013 29
Table 5: Asia-Pacific TV & Video Market Value: $ billion, 2004-2008 32
Table 6: Asia-Pacific TV & Video Market Segmentation I: % Share, by Value, 2008 33
Table 7: Asia-Pacific TV & Video Market Segmentation II: % Share, by Value, 2008 34
Table 8: Asia-Pacific TV & Video Market Value Forecast: $ billion, 2008-2013 41
Table 9: Europe TV & Video Market Value: $ billion, 2004-2008 44
Table 10: Europe TV & Video Market Segmentation I: % Share, by Value, 2008 45
Table 11: Europe TV & Video Market Segmentation II: % Share, by Value, 2008 46
Table 12: Europe TV & Video Market Value Forecast: $ billion, 2008-2013 53
Table 13: Europe Exchange Rate, 2004-2008 54
Table 14: France TV & Video Market Value: $ billion, 2004-2008 57
Table 15: France TV & Video Market Segmentation I: % Share, by Value, 2008 58
Table 16: France TV & Video Market Segmentation II: % Share, by Value, 2008 59
Table 17: France TV & Video Market Value Forecast: $ billion, 2008-2013 66
Table 18: France Size of Population (million) , 2004-2008 67
Table 19: France GDP (Constant 2000 Prices, $ billion), 2004-2008 67
Table 20: France Inflation, 2004-2008 68
Table 21: France Exchange Rate, 2004-2008 68
Table 22: Germany TV & Video Market Value: $ billion, 2004-2008 71
Table 23: Germany TV & Video Market Segmentation I: % Share, by Value, 2008 72
Table 24: Germany TV & Video Market Segmentation II: % Share, by Value, 2008 73
Table 25: Germany TV & Video Market Value Forecast: $ billion, 2008-2013 80
Table 26: Germany Size of Population (million) , 2004-2008 81
Table 27: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 81
Table 28: Germany Inflation, 2004-2008 82
Table 29: Germany Exchange Rate, 2004-2008 82
Table 30: Japan TV & Video Market Value: $ billion, 2004-2008 85
Table 31: Japan TV & Video Market Segmentation I: % Share, by Value, 2008 86
Table 32: Japan TV & Video Market Segmentation II: % Share, by Value, 2008 87
Table 33: Japan TV & Video Market Value Forecast: $ billion, 2008-2013 94
Table 34: Japan Size of Population (million) , 2004-2008 95
Table 35: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008 95
Table 36: Japan Inflation, 2004-2008 96
Table 37: Japan Exchange Rate, 2004-2008 96
Table 38: United Kingdom TV & Video Market Value: $ billion, 2004-2008 99
Table 39: United Kingdom TV & Video Market Segmentation I: % Share, by Value, 2008 100
Table 40: United Kingdom TV & Video Market Segmentation II: % Share, by Value, 2008 101
Table 41: United Kingdom TV & Video Market Value Forecast: $ billion, 2008-2013 108
Table 42: United Kingdom Size of Population (million) , 2004-2008 109
Table 43: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 109
Table 44: United Kingdom Inflation, 2004-2008 110
Table 45: United Kingdom Exchange Rate, 2004-2008 110
Table 46: United States TV & Video Market Value: $ billion, 2004-2008 113
Table 47: United States TV & Video Market Segmentation I: % Share, by Value, 2008 114
Table 48: United States TV & Video Market Segmentation II: % Share, by Value, 2008 115
Table 49: United States TV & Video Market Value Forecast: $ billion, 2008-2013 122
Table 50: United States Size of Population (million) , 2004-2008 123
Table 51: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 123
Table 52: United States Inflation, 2004-2008 123
Table 53: Key Facts: Panasonic Corporation 124
Table 54: Key Financials: Panasonic Corporation 127
Table 55: Key Facts: Sony Corporation 128
Table 56: Key Financials: Sony Corporation 130
Table 57: Key Facts: Koninklijke Philips Electronics N.V. 131
Table 58: Key Financials: Koninklijke Philips Electronics N.V. 134
Table 59: Key Facts: Samsung Electronics Co., Ltd. 135
Table 60: Key Financials: Samsung Electronics Co., Ltd. 136


LIST OF FIGURES
Figure 1: Global TV & Video Market Value: $ billion, 2004-2008 20
Figure 2: Global TV & Video Market Segmentation I: % Share, by Value, 2008 21
Figure 3: Global TV & Video Market Segmentation II: % Share, by Value, 2008 22
Figure 4: Forces Driving Competition in the Global TV & Video Market, 2008 23
Figure 5: Drivers of Buyer Power in the Global TV & Video Market, 2008 24
Figure 6: Drivers of Supplier Power in the Global TV & Video Market, 2008 25
Figure 7: Factors Influencing the Likelihood of New Entrants in the Global TV & Video Market, 2008 26
Figure 8: Factors Influencing the Threat of Substitutes in the Global TV & Video Market, 2008 27
Figure 9: Drivers of Degree of Rivalry in the Global TV & Video Market, 2008 28
Figure 10: Global TV & Video Market Value Forecast: $ billion, 2008-2013 29
Figure 11: Asia-Pacific TV & Video Market Value: $ billion, 2004-2008 32
Figure 12: Asia-Pacific TV & Video Market Segmentation I: % Share, by Value, 2008 33
Figure 13: Asia-Pacific TV & Video Market Segmentation II: % Share, by Value, 2008 34
Figure 14: Forces Driving Competition in the TV & Video Market in Asia-Pacific, 2008 35
Figure 15: Drivers of Buyer Power in the TV & Video Market in Asia-Pacific, 2008 36
Figure 16: Drivers of Supplier Power in the TV & Video Market in Asia-Pacific, 2008 37
Figure 17: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in Asia-Pacific, 2008 38
Figure 18: Factors Influencing the Threat of Substitutes in the TV & Video Market in Asia-Pacific, 2008 39
Figure 19: Drivers of Degree of Rivalry in the TV & Video Market in Asia-Pacific, 2008 40
Figure 20: Asia-Pacific TV & Video Market Value Forecast: $ billion, 2008-2013 41
Figure 21: Europe TV & Video Market Value: $ billion, 2004-2008 44
Figure 22: Europe TV & Video Market Segmentation I: % Share, by Value, 2008 45
Figure 23: Europe TV & Video Market Segmentation II: % Share, by Value, 2008 46
Figure 24: Forces Driving Competition in the TV & Video Market in Europe, 2008 47
Figure 25: Drivers of Buyer Power in the TV & Video Market in Europe, 2008 48
Figure 26: Drivers of Supplier Power in the TV & Video Market in Europe, 2008 49
Figure 27: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in Europe, 2008 50
Figure 28: Factors Influencing the Threat of Substitutes in the TV & Video Market in Europe, 2008 51
Figure 29: Drivers of Degree of Rivalry in the TV & Video Market in Europe, 2008 52
Figure 30: Europe TV & Video Market Value Forecast: $ billion, 2008-2013 53
Figure 31: France TV & Video Market Value: $ billion, 2004-2008 57
Figure 32: France TV & Video Market Segmentation I: % Share, by Value, 2008 58
Figure 33: France TV & Video Market Segmentation II: % Share, by Value, 2008 59
Figure 34: Forces Driving Competition in the TV & Video Market in France, 2008 60
Figure 35: Drivers of Buyer Power in the TV & Video Market in France, 2008 61
Figure 36: Drivers of Supplier Power in the TV & Video Market in France, 2008 62
Figure 37: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in France, 2008 63
Figure 38: Factors Influencing the Threat of Substitutes in the TV & Video Market in France, 2008 64
Figure 39: Drivers of Degree of Rivalry in the TV & Video Market in France, 2008 65
Figure 40: France TV & Video Market Value Forecast: $ billion, 2008-2013 66
Figure 41: Germany TV & Video Market Value: $ billion, 2004-2008 71
Figure 42: Germany TV & Video Market Segmentation I: % Share, by Value, 2008 72
Figure 43: Germany TV & Video Market Segmentation II: % Share, by Value, 2008 73
Figure 44: Forces Driving Competition in the TV & Video Market in Germany, 2008 74
Figure 45: Drivers of Buyer Power in the TV & Video Market in Germany, 2008 75
Figure 46: Drivers of Supplier Power in the TV & Video Market in Germany, 2008 76
Figure 47: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in Germany, 2008 77
Figure 48: Factors Influencing the Threat of Substitutes in the TV & Video Market in Germany, 2008 78
Figure 49: Drivers of Degree of Rivalry in the TV & Video Market in Germany, 2008 79
Figure 50: Germany TV & Video Market Value Forecast: $ billion, 2008-2013 80
Figure 51: Japan TV & Video Market Value: $ billion, 2004-2008 85
Figure 52: Japan TV & Video Market Segmentation I: % Share, by Value, 2008 86
Figure 53: Japan TV & Video Market Segmentation II: % Share, by Value, 2008 87
Figure 54: Forces Driving Competition in the TV & Video Market in Japan, 2008 88
Figure 55: Drivers of Buyer Power in the TV & Video Market in Japan, 2008 89
Figure 56: Drivers of Supplier Power in the TV & Video Market in Japan, 2008 90
Figure 57: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in Japan, 2008 91
Figure 58: Factors Influencing the Threat of Substitutes in the TV & Video Market in Japan, 2008 92
Figure 59: Drivers of Degree of Rivalry in the TV & Video Market in Japan, 2008 93
Figure 60: Japan TV & Video Market Value Forecast: $ billion, 2008-2013 94
Figure 61: United Kingdom TV & Video Market Value: $ billion, 2004-2008 99
Figure 62: United Kingdom TV & Video Market Segmentation I: % Share, by Value, 2008 100
Figure 63: United Kingdom TV & Video Market Segmentation II: % Share, by Value, 2008 101
Figure 64: Forces Driving Competition in the TV & Video Market in the United Kingdom, 2008 102
Figure 65: Drivers of Buyer Power in the TV & Video Market in the United Kingdom, 2008 103
Figure 66: Drivers of Supplier Power in the TV & Video Market in the United Kingdom, 2008 104
Figure 67: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in the United Kingdom, 2008 105
Figure 68: Factors Influencing the Threat of Substitutes in the TV & Video Market in the United Kingdom, 2008 106
Figure 69: Drivers of Degree of Rivalry in the TV & Video Market in the United Kingdom, 2008 107
Figure 70: United Kingdom TV & Video Market Value Forecast: $ billion, 2008-2013 108
Figure 71: United States TV & Video Market Value: $ billion, 2004-2008 113
Figure 72: United States TV & Video Market Segmentation I: % Share, by Value, 2008 114
Figure 73: United States TV & Video Market Segmentation II: % Share, by Value, 2008 115
Figure 74: Forces Driving Competition in the TV & Video Market in the United States, 2008 116
Figure 75: Drivers of Buyer Power in the TV & Video Market in the United States, 2008 117
Figure 76: Drivers of Supplier Power in the TV & Video Market in the United States, 2008 118
Figure 77: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in the United States, 2008 119
Figure 78: Factors Influencing the Threat of Substitutes in the TV & Video Market in the United States, 2008 120
Figure 79: Drivers of Degree of Rivalry in the TV & Video Market in the United States, 2008 121
Figure 80: United States TV & Video Market Value Forecast: $ billion, 2008-2013 122
Figure 81: Revenues & Profitability: Panasonic Corporation 127
Figure 82: Revenues & Profitability: Sony Corporation 130
Figure 83: Revenues & Profitability: Koninklijke Philips Electronics N.V. 134
Figure 84: Revenues & Profitability: Samsung Electronics Co., Ltd. 136