Executive summary
In a nutshell
Key messages
Mobile video viewing habits: scope and context
Our survey
The mobile base
General viewing behaviour
How frequently do you watch online video using the following devices?
Global view
Regional view
Age view
Gender view
Content
Which content genre would you prefer to access on the following devices?
Global view
Regional view
Age view
Gender view
How do you acquire videos? (Legitimate or otherwise…)
Global view
Regional view
Network
How do you access online video on your mobile phone: via Wi-Fi or network access?
Regional view
Age view
Gender view
Location
Where do you watch online video?
Global view
Devices
On which device would you most like to access recorded video?
Global view
Regional view
Age view
Gender view
How frequently do you watch video directly on a website (i.e. stream video) on the following devices?
Global view
Regional view
Age view
Gender view
Barriers
Screen size is the biggest deterrent
Regional view
Cost continues to be an issue
Lack of interest in watching mobile video on the move
Global view
Regional view
Age view
Customer survey
About our survey
Number of respondents
Age and gender
Annual household income




List of Tables
Table 1: Mobile connections penetration by country
Table 2: Age groups of Internet video viewers
Table 3: Mobile viewing frequency, by age
Table 4: Income bands used in each country






List of Figures
Figure 1: Global view: frequency of video viewing by device type
Figure 2: Regional view: frequency of viewing video on mobile
Figure 3: Global view: what type of content would you prefer to access on the following devices?
Figure 4: Regional view: what type of content would you prefer to access on the mobile phone
Figure 5: Age view (global): content preferences on the mobile phone
Figure 6: Gender view (global): content preferences on mobile phone
Figure 7: Global view: how do you acquire videos?
Figure 8: Regional view: buying video content from a mobile operator or third party
Figure 9: Regional view: mobile network and Wi-Fi access to online video
Figure 10: Global response: where do you watch online video?
Figure 11: Global view: on which device would you most like to access a recorded video?
Figure 12: Regional view: would you like to access recorded video on your mobile phone?
Figure 13: Global view: how frequently do you watch video directly on a website (i.e. stream video) on the following devices?
Figure 14: Global view: reasons for not watching video on the mobile phone
Figure 15: Regional view: not interested in watching mobile video while on the move
Figure 16: Age view: those not interested in viewing video on the move
Figure 17: Number of respondents per country
Figure 18: Number of respondents by country and by age
Figure 19: Number of respondents by country and by gender
Figure 20: Number of respondents, by country and by income level
Figure 21: Number of respondents that did not disclose income, by country