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Abbott Laboratories Inc in Packaged Food (World)

Abbott Laboratories Inc is seeking to segment its product offering and its main focus in terms of product development has been within the adult nutrition drinks market. By segmenting the company's product portfolio, Abbott aims to overcome competition from standard snack bars and to position the company as a premium player.


Abbott Laboratories Inc is ranked second globally in the meal replacement market and fourth within the baby food market. The strong position of the company in these segments for packaging places it in a strong position to generate consumer trust in health orientated new product developments.

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