Super Premium Spirits Boost Glass Packaging
The glass packaging industry is once again experiencing an upswing in the market with the increase in the popularity of super-premium spirits. Rising environmental health, and purity concerns through the use of alternative packaging materials, have surged the demand for glass packaging in certain end-use markets. Growth in the market would be driven by continued reliance on glass packaging from certain applications, such as packaging wine and other spirits. However, the market growth, as a whole, continues to be threatened by the increasing substitution of glass with alternative materials across several end-use markets, primarily by plastic.
Glass packaging is generally used for packing upscale natural sodas and juices. Glass stands out on the crowded store shelf for displaying Natural soda or New Age brands. Natural soda or other new brands packaged in glass are more attractive than in other packaging. Even a normal drink, when packed in glass, tends to be more attractive and rich. Super premium spirits have brought the glory of glass packaging back onto the center stage once again. Super premium beverage producers as well as other upscale beverage makers prefer glass packaging to other options and are switching back to glass from plastics. Majority of the beverage companies prefer glass packaging to other types of packaging, for marketing their products. Glass is used as a packaging material due to its ability to preserve taste, its esthetic qualities, its cleanliness, and its recyclability. Major types of glass containers used in packaging include bottles, jars (cosmetic and fruit), jugs, medicinal bottles, and vials.
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