Global Packaging and Converting Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

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Market	Paper and Packaging
Report Type	Market Research
Country	Global
Published	26 July 2009
Number of Pages	164
Report Delivery	Email
Delivery Lead Time	-
Publisher	ICD Research
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Global Packaging and Converting Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Summary

"Global Packaging & Converting Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report that analyzes how packaging suppliers, converters and packaging companies media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading packaging suppliers and companies. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 55% represent Director & C-level respondents
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide packaged goods industry
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the packaged goods industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 40% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 36% looking to decrease it
- 36% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 53% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing spend with industry peers to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

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£2,536.32	Site License Site License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.
£3,804.48	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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1 Table Of Contents 2
1.1 List Of Tables 5
1.2 List Of Figures 8
2 Introduction 12
2.1 What is This Report About? 12
2.2 Methodology 12
2.3 Profile Of Survey Respondents 13
3 Executive Summary 17
3.1 The Packaging and Converting Industry Is Generally Optimistic About the Recovery of the Global Economy 17
3.2 Buyers in the Industry Are More Optimistic About Revenue Growth Than Suppliers 17
3.3 Packaging Buyer Companies Will Be Increasing Marketing Spend Over the Next 12 Months 17
3.4 Industry Players Face a Number of Key Challenges Due to the Recession 18
3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession to Face Immediate Business Concerns 19
4 Economic Outlook & Confidence 20
4.1 Global Economy Recovery Expectations 20
4.2 Revenue Growth Expectations 24
5 Global Packaging Industry Investment Outlook 28
5.1 Fastest & Slowest Growing Markets 28
5.2 M&A Activity Predictions 37
5.3 Supplier’s Industry Outlook 41
6 Recession: Threats & Opportunities For The Global Packaging Industry 46
6.1 Leading Business Concerns Due To Recession 46
6.2 Key Actions To Overcome Business Threats 51
6.3 Key Actions To Maintain & Win Buyer Business 55
6.4 Leading Recession-Related Business Opportunities 64
7 Marketing Spend Activity 69
7.1 Annual Marketing Budgets: Suppliers to the Industry 69
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 73
7.3 Change in Expenditure By Media Channel: Suppliers to the Industry 77
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 84
7.5 Annual Marketing Budgets: Packaging Industry Players 88
7.6 Expected Change in Marketing Expenditure Levels: Packaging Industry Players 92
7.7 Change in Expenditure By Media Channel: Packaging Industry Players 96
7.8 Future Investment in Marketing and Sales Technology: Packaging Industry Players 102
8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 108
8.1 Key Marketing Aims: Suppliers to the Industry 108
8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry 112
8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 117
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 125
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 130
8.6 Key Marketing Aims: Packaging Industry Players 132
8.7 Marketing and Sales Practices During Recession and Recovery: Packaging Industry Players 136
8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Packaging Industry Players 141
8.9 Critical Success Factors for Choosing a Marketing Agency: Packaging Industry Players 149
8.10 Marketing Attitudes and Approaches: Packaging Industry Players 154
9 Appendix 156
9.1 Full Survey Results-Closed Questions 156
9.2 Methodology 163
9.3 Contact Us 164
9.4 About Global Markets Direct 164
9.5 Disclaimer 164

1.1 List Of Tables
Table 1: Count Of Global Packaging Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 13
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Packaging Industry, 2009 14
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Packaging Industry, 2009 14
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Packaging Industry, 2009 14
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Packaging Industry, 2009 15
Table 6: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Packaging Industry, 2009 15
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Packaging Industry, 2009 16
Table 8: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22
Table 9: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 23
Table 10: Company Revenue Growth Optimism By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 25
Table 11: Company Revenue Growth Optimism In The Global Packaging Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 27
Table 12: FMCG Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% FMCG Industry Respondents), 2009 30
Table 13: Pharmaceutical Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Pharmaceutical Industry Respondents), 2009 32
Table 14: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Industry Respondents), 2009 34
Table 15: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2009 36
Table 16: Key Growth Areas In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 42
Table 17: Key Growth Areas In The Global Packaging Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 43
Table 18: Key Declining Areas In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 44
Table 19: Key Declining Areas In The Global Packaging Industry (Analysis Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009 45
Table 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 49
Table 21: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers By Turnover (% All Respondents), 2009 50
Table 22: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 51
Table 23: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of All Respondents), 2009 52
Table 24: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009 53
Table 25: Most Important Actions Being Implemented By Packaging Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of Packaging Supplier Respondents), 2009 54
Table 26: Most Important Actions Being Implemented By Packaged Goods Manufacturers, Converters To Overcome Leading Business Concerns In 2009-2010 In The Global Packaging Industry (Analysis Of Packaged Goods Manufacturer, Converter Respondents), 2009 55
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 58
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2009 59
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 60
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Packaging Budget (% Buyer Respondents), 2009 61
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 63
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents Purchasing Decision Influence), 2009 64
Table 33: Leading Business Opportunities During The Recession In The Global Packaging Industry (Analysis Of All Respondents), 2009 65
Table 34: Leading Business Opportunities During The Recession In The Global Packaging Industry – Senior Level Responses Only (Analysis Of CEO/MD/Director/Vice President/Board Level Respondents),2009 66
Table 35: Leading Business Opportunities For Packaging Suppliers During The Recession In The Global Packaging Industry (Analysis Of Supplier Respondents), 2009 67
Table 36: Leading Business Opportunities For Packaged Goods Manufacturers, Converters During The Recession In The Global Packaging Industry (Analysis Of Buyer Respondents), 2009 68
Table 37: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 71
Table 38: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 73
Table 39: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 75
Table 40: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 77
Table 41: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 79
Table 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 86
Table 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 88
Table 44: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 90
Table 45: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 92
Table 46: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 94
Table 47: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 96
Table 48: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 98
Table 49: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 105
Table 50: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 107
Table 51: Key Marketing Aims Over the Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 109
Table 52: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 114
Table 53: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 116
Table 54: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Packaging Industry, ? 120
Table 55: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 122
Table 56: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2009 128
Table 57: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 129
Table 58: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 130
Table 59: Marketing Attitudes and Approaches - Level of Agreement with the Following Statements: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 131
Table 60: Key Marketing Aims Over the Next Year: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 133
Table 61: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 138
Table 62: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 140
Table 63: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 144
Table 64: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 146
Table 65: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Packaging Industry, 2009 152
Table 66: Critical Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 153
Table 67: Critical Success Factors for Choosing a Marketing Agency By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 154
Table 68: Marketing Attitudes and Approaches - Level of Agreement with the Following: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 155
Table 69: Full Survey Results-Closed Questions 156

1.2 List Of Figures
Figure: Leading Business Concerns for 2009-2010 Among Global Packaging Industry Buyers and Suppliers (% All Respondents), 2009 18
Figure 1: Global Packaging Industry Expectations Of Global Economy Recovery Timings (% All Respondents), 2009 21
Figure 2: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 22
Figure 3: Global Packaging Industry Expectations Of Global Economy Recovery Timings By Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 23
Figure 4: Company Revenue Growth Optimism In The Global Packaging Industry (% All Respondents), 2009 24
Figure 5: Company Revenue Growth Optimism By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009 25
Figure 6: Company Revenue Growth Optimism In The Global Packaging Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 26
Figure 7: FMCG Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% FMCG Industry Respondents), 2009 29
Figure 8: Pharmaceutical Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Pharmaceutical Industry Respondents), 2009 31
Figure 9: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Industry Respondents), 2009 33
Figure 10: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2009 35
Figure 11: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global FMCG Industry (% FMCG Industry Respondents), 2009 38
Figure 12: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Pharmaceutical Industry (% Pharmaceutical Industry Respondents), 2009 39
Figure 13: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Converter Industry (% Converter Industry Respondents), 2009 40
Figure 14: Merger & Acquisition Activity Expectations Over The Next 12 Months In The Global Packaging Supplier Industry (% Packaging Supplier Industry Respondents), 2009 41
Figure 15: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 46
Figure 16: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2009-2010 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2009 48
Figure 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Supplier Responses Versus All Buyer Responses (% All Respondents), 2009 57
Figure 18: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Packaged Goods Manufacturer Versus Converter (% Buyer Respondents), 2009 59
Figure 19: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2009 62
Figure 20: Annual Marketing Budget in US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 70
Figure 21: Annual Marketing Budget in US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 71
Figure 22: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 72
Figure 23: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 74
Figure 24: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 75
Figure 25: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 76
Figure 26: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 78
Figure 27: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 81
Figure 28: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 83
Figure 29: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 85
Figure 30: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 86
Figure 31: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 87
Figure 32: Annual Marketing Budget in US$: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 89
Figure 33: Annual Marketing Budget in US$ By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 90
Figure 34: Annual Marketing Budget in US$ By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 91
Figure 35: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 93
Figure 36: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 94
Figure 37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 95
Figure 38: Expected Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 97
Figure 39: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 99
Figure 40: Expected Increase in Expenditure By Media Channel Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 101
Figure 41: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 103
Figure 42: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 104
Figure 43: Expected Marketing and Sales Technologies to Invest in Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 106
Figure 44: Key Marketing Aims Over the Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 109
Figure 45: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2009 110
Figure 46: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 111
Figure 47: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 112
Figure 48: Most Rated New Media Channels for New Business Generation: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 113
Figure 49: Most Rated New Media Channels for New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 114
Figure 50: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 115
Figure 51: Importance of ROI Metric Types for Measuring Media Campaigns: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 116
Figure 52: Expected Adaptations to Marketing Activities During Recession and Recovery: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 118
Figure 53: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 119
Figure 54: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 121
Figure 55: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 123
Figure 56: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009 124
Figure 57: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global Packaging Industry, 2009 125
Figure 58: Critical Success Factors for Choosing a Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009 126
Figure 59: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2009 127
Figure 60: Key Marketing Aims Over the Next Year: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 133
Figure 61: Most Important Key Marketing Aims Over the Next Year By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Packaging Industry, 2009 134
Figure 62: Most Important Key Marketing Aims Over the Next Year By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 135
Figure 63: Most Important Key Marketing Aims Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 136
Figure 64: Most Rated New Media Channels for New Business Generation: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 137
Figure 65: Most Rated New Media Channels for New Business Generation By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 138
Figure 66: Most Rated New Media Channels for New Business Generation By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 139
Figure 67: Importance of ROI Metric Types for Measuring Media Campaigns: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 141
Figure 68: Expected Adaptations to Marketing Activities During Recession and Recovery: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 142
Figure 69: Expected Adaptations to Marketing Activities During Recession and Recovery By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 143
Figure 70: Expected Adaptations to Marketing Activities During Recession and Recovery By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 145
Figure 71: Expected Change in Face-to-Face Meetings Over the Next 12 Months: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 147
Figure 72: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global Packaging Industry, 2009 148
Figure 73: Expected Change in Face-to-Face Meetings Over the Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Packaging Industry, 2009 149
Figure 74: Critical Success Factors for Choosing a Marketing Agency: Packaged Goods Manufacturer / Converter (% Buyer Respondents), Global Packaging Industry, 2009 150
Figure 75: Critical Success Factors for Choosing a Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer Respondents), Global Packaging Industry, 2009 151

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