Packaging Industry Outlook in Brazil: Market Size, Key Trends, Drivers and Challenges to 2016

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Market	Paper and Packaging
Report Type	Market Research
Country	Brazil
Published	2 December 2011
Number of Pages	72
Report Delivery	Download
Delivery Lead Time	Immediate
Publisher	BRICdata
File Format	-

Brazil's packaging industry is the seventh-largest in the world. It is valued at US$23.7 billion in 2011 and is expected to grow at a CAGR of 7.13% during the forecast period to reach US$33.1 billion in 2016, driven by both macroeconomic and consumer demand factors. Major sporting events such as the 2014 FIFA World Cup and the 2016 Summer Olympic Games will drive demand for packaging across several industries, and will also drive tourism. With sales of US$16 billion in 2011 the food and beverages sector accounts for 67% of the total packaging consumption in the country. The pharmaceuticals market's packaging sales are projected to grow to US$3.6 billion in 2016 from US$2.6 billion in 2011, recording the highest growth among the packaging industry's end-user markets.

Summary

Brazil's packaging industry is the seventh-largest in the world. The market was valued at US$23.7 billion in 2011 and is expected to grow at a CAGR of 7.13% during the forecast period to reach US$33.1 billion in 2016. The metal packaging category is expected to drive growth in the Brazilian packaging market. Metal packaging has a lower market share than other categories such as paper and plastics, but it is expected to grow at a CAGR of 7.05% during the forecast period. After a sustained period of growth during 2006–2008, the market suffered as a consequence of the economic recession in 2009. However, Brazil's strong manufacturing base and growing influence on the global agribusiness sector helped the market post a recovery in 2010. During the forecast period, key global events such as the 2014 FIFA World Cup and the 2016 Olympic Games are expected to drive demand in the market.

Synopsis

The report provides top-level market analysis, information and insights into the Brazilian packaging industry, including:
• Current, historic and forecast values and trends for the Brazilian packaging industry, including individual categories
• Comprehensive, country-specific analysis of the industry's market attractiveness, covering key trends and drivers, Brazil's competitive landscape and benchmarking with other key markets
• Description and analysis of the packaging categories and end-user markets for the overall packaging industry
• Porter's Five Forces Analysis of all individual categories and overall packaging industry

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to the Brazilian packaging industry and each category within it
• Understand the key market trends and growth opportunities within the Brazilian packaging industry
• Assess the competitive dynamics in the packaging industry
• Identify the growth opportunities and industry dynamics within five key packaging categories
• Gain insights into key regulations governing the Brazilian packaging industry

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£2,490.81	Site License Site License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.
£3,736.22	Corporate License Corporate License An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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1 Executive Summary

2 Future Growth Potential of Packaging in Brazil

2.1 Brazilian Packaging Market Overview
2.2 Brazilian Packaging Market Future Outlook
2.3 Market Sizes of Brazil's Key Packaging Categories
2.4 Brazilian Packaging Market Sizes by Category
2.4.1 Paper and board packaging
2.4.2 Flexible plastic packaging
2.4.3 Rigid plastic packaging
2.4.4 Metal packaging
2.7.1 Glass packaging
2.8 Brazilian Packaging Machinery Market Size

3 Brazilian Packaging Industry Benchmarking

3.1 Ranking in the Global Packaging Marketplace
3.2 Global Packaging Market Growth Potential
3.3 Market Share in Paper and Board Packaging
3.4 Market Share in Flexible Plastic
3.5 Market Share in Rigid Plastic
3.6 Market Share in Metal Packaging
3.7 Market Share in Glass Packaging

4 Market Environment, Growth Drivers and Challenges

4.1 Macroeconomic Factors
4.1.1 GDP growth
4.1.2 Annual disposable income
4.1.3 Household spending
4.1.4 Inflation
4.1.5 Deployment of credit by sector
4.2 Regulatory Environment
4.2.1 Foreign direct investment
4.2.2 Trade barriers and tax regime
4.3 Key End-user Market Drivers
4.3.1 Market growth
4.3.2 Food and beverages market
4.3.3 Pharmaceuticals market
4.3.4 Personal care market
4.4 Emerging Business Strategy Trends
4.4.1 Brazil is the largest packaging market in Latin America
4.4.2 Robust growth of food and drinks companies driving growth in packaging
4.4.3 Brazil is a top pharmaceuticals market
4.4.4 Global packaging companies set up operations in Brazil
4.4.5 Global operators look to inorganic growth for expansion
4.5 Key Challenges
4.5.1 Brazilian metal packaging exports are expected to slow down
4.5.2 Taxes, exchange rates, environmental laws and borrowing costs are key challenges

5 Brazilian Packaging Trade Dynamics

5.1 Trade Dynamics – Overview
5.2 Packaging Import-Export: Segment Analysis
5.2.1 Paper and board packaging
5.2.2 Plastic packaging
5.2.3 Metal packaging
5.2.4 Glass packaging

6 Industry Structure and Competitive Landscape

6.1 Competitive Landscape: Overview
6.1.1 Main industry participants
6.1.2 Capacity expansion by major companies in beverage can manufacturing
6.1.3 Amcor and Bemis maintain their leadership in plastic packaging
6.1.4 Brazil's glass packaging market is well established and mature
6.1.5 Domestic companies lead the paperboard and corrugated box packaging category
6.2 Industry Dynamics: Five Forces Analysis
6.3 Five Forces Analysis: Paper and Board
6.3.1 Paper and board – bargaining power of supplier: medium
6.3.2 Paper and board – bargaining power of buyer: medium
6.3.3 Paper and board – barriers to entry: medium
6.3.4 Paper and board – intensity of rivalry: medium to high
6.3.5 Paper and board – threat of substitution: low to medium
6.4 Five Forces Analysis: Flexible Plastic
6.4.1 Flexible plastic – bargaining power of supplier: medium
6.4.2 Flexible plastic – bargaining power of buyer: medium to high
6.4.3 Flexible plastic – barriers to entry: low to medium
6.4.4 Flexible plastic – intensity of rivalry: high
6.4.5 Flexible plastic – threat of substitution: low
6.5 Five Forces Analysis: Rigid Plastic
6.5.1 Rigid plastic – bargaining power of supplier: medium
6.5.2 Rigid plastic – bargaining power of buyer: high
6.5.3 Rigid plastic – barriers to entry: medium
6.5.4 Rigid plastic – intensity of rivalry: medium to high
6.5.5 Rigid plastic – threat of substitution: low to medium
6.6 Five Forces Analysis: Metal Packaging
6.6.1 Metal – bargaining power of supplier: medium
6.6.2 Metal – bargaining power of buyer: medium to high
6.6.3 Metal – barriers to entry: medium
6.6.4 Metal – threat of substitution: low to medium
6.7 Five Forces Analysis: Glass
6.7.1 Glass – bargaining power of supplier: high
6.7.2 Glass – barrier to entry: medium to high
6.7.3 Glass – intensity of rivalry: high
6.7.4 Glass – threat of substitution: medium

7 Appendix

7.1 About BRICdata
7.2 Methodology
7.3 Definitions
7.4 Disclaimer

List of Tables

Table 1: Brazilian Packaging Market Sizes by Category (US$ Billion), 2007–2011
Table 2: Brazilian Packaging Market Sizes by Category (US$ Billion), 2012–2016
Table 3: Brazilian Paper and Board Packaging by End-user Market (% Value), 2011
Table 4: Brazilian Paper and Board Packaging Market Size (US$ Billion), 2007–2011
Table 5: Brazilian Paper and Board Packaging Market Size (US$ Billion), 2012–2016
Table 6: Brazilian Flexible Plastic Packaging by End-user Market (% Value), 2011
Table 7: Brazilian Flexible Plastic Packaging Market Size (US$ Billion), 2007–2011
Table 8: Brazilian Flexible Plastic Packaging Market Size (US$ Billion), 2012–2016
Table 9: Brazilian Rigid Plastic Packaging by End-user Market (% Value), 2011
Table 10: Brazilian Rigid Plastic Packaging Market Size (US$ Billion), 2007–2011
Table 11: Brazilian Rigid Plastic Packaging Market Size (US$ Billion), 2012–2016
Table 12: Brazilian Metal Packaging by End-user Market (% Value), 2011
Table 13: Brazilian Metal Packaging Market Size (US$ Billion), 2007–2011
Table 14: Brazilian Metal Packaging Market Size (US$ Billion), 2012–2016
Table 15: Brazilian Glass Packaging by End-user Market (% Value), 2011
Table 16: Brazilian Glass Packaging Market Size (US$ Billion), 2007–2011
Table 17: Brazilian Glass Packaging Market Size (US$ Billion), 2012–2016
Table 18: Brazilian Packaging Machinery Market Size (US$ Billion), 2007–2011
Table 19: Brazilian Packaging Machinery Market Size (US$ Billion), 2012–2016
Table 20: Brazilian GDP at Constant Prices (US$ billion), 2007–2016 (Base Year 1999–2000)
Table 21: Brazilian Annual Disposable Income (US$ Billion), 2007–2016
Table 22: Brazilian Consumer Expenditure on Food (US$ Billion), 2007–2016
Table 23: Brazilian Inflation (%), 2007–2016
Table 24: Brazilian Packaging Market by End-user Market (% Value), 2011
Table 25: Brazilian Packaging Market Size by End-user Market (US$ Billion), 2007–2011
Table 26: Brazilian Packaging Market Size by End-user Market (US$ Billion), 2012–2016
Table 27: Brazilian Food Industry by Primary Sector (US$ Billion), 2010
Table 28: Brazilian Packaging Exports by Material Type (US$ Million), 2010
Table 29: Brazilian Paper and Board Packaging: Exports and Imports (US$ Million), 2006–2010
Table 30: Brazilian Rigid Plastic Packaging: Exports and Imports (US$ Million), 2006–2010
Table 31: Brazilian Aluminum Foil Packaging: Exports and Imports (US$ Million), 2006–2010
Table 32: Brazilian Glass Packaging: Exports and Imports (US$ Million), 2006–2010
Table 33: Competitive Landscape of the Brazilian Packaging Industry

List of Figures

Figure 1: Brazilian Packaging Market Sizes by Category (US$ Billion), 2007–2011
Figure 2: Brazilian Packaging Market Sizes by Category (US$ Billion), 2012–2016
Figure 3: Brazilian Paper and Board Packaging by End-user Market (% Value), 2011
Figure 4: Brazilian Paper and Board Packaging Market Size (US$ Billion), 2007–2011
Figure 5: Brazilian Paper and Board Packaging Market Size (US$ Billion), 2012–2016
Figure 6: Brazilian Flexible Plastic Packaging by End-user Market (% Value), 2011
Figure 7: Brazilian Flexible Plastic Packaging Market Size (US$ Billion), 2007–2011
Figure 8: Brazilian Flexible Plastic Packaging Market Size (US$ Billion), 2012–2016
Figure 9: Brazilian Rigid Plastic Packaging by End-user Market (% Value), 2011
Figure 10: Brazilian Rigid Plastic Packaging Market Size, (US$ Billion) 2007–2011
Figure 11: Brazilian Rigid Plastic Packaging Market Size (US$ Billion), 2012–2016
Figure 12: Brazilian Metal Packaging by End-user Market (% Value), 2011
Figure 13: Brazilian Metal Packaging Market Size (US$ Billion), 2007–2011
Figure 14: Brazilian Metal Packaging Market Size (US$ Billion), 2012–2016
Figure 15: Brazilian Glass Packaging by End-user Market (% Value), 2011
Figure 16: Brazilian Glass Packaging Market Size (US$ Billion), 2007–2011
Figure 17: Brazilian Glass Packaging Market Size (US$ Billion), 2012–2016
Figure 18: Brazilian Packaging Machinery Market Size (US$ Billion), 2007–2011
Figure 19: Brazilian Packaging Machinery Market Size (US$ Billion), 2012–2016
Figure 20: Benchmarking with Key Global Markets – Market Size (US$ Billion), 2011 vs 2016
Figure 21: Top Global Markets by Future Packaging Market Growth (%), 2012–2016
Figure 22: National Paper and Board Packaging Markets as a Percentage of the Global Market (%), 2011
Figure 23: National Flexible Plastic Packaging Market Sizes as a Percentage of the Global Market (%), 2011
Figure 24: National Rigid Plastic Packaging Market Sizes as a Percentage of the Global Market (%), 2011
Figure 25: National Metal Packaging Market Sizes as a Percentage of the Global Market (%), 2011
Figure 26: National Glass Packaging Markets as a Percentage of the Global Market (%), 2011
Figure 27: Brazilian GDP at Constant Prices (US$ billion), 2007–2016 (Base Year 1999–2000)
Figure 28: Brazilian Annual Disposable Income (US$ Billion), 2007–2016
Figure 29: Brazilian Consumer Expenditure on Food (US$ Billion), 2007–2016
Figure 30: Brazilian Inflation (%), 2007–2016
Figure 31: Brazilian Deployment of Credit by Sector (US$ Billion), 2007–2011
Figure 32: Brazilian Packaging Market by End-user Markets (% Value), 2011
Figure 33: Brazilian Packaging Market Size by End-user Market (US$ Billion), 2007–2011
Figure 34: Brazilian Packaging Market Size by End-user Market (US$ Billion), 2012–2016
Figure 35: Brazilian Food Industry by Primary Sector (US$ Billion), 2010
Figure 36: Brazilian Packaging Export by Material Type (%, US$ Million), 2010
Figure 37: Brazilian Paper and Board Packaging: Exports and Imports (US$ Million), 2006–2010
Figure 38: Brazilian Rigid Plastic Packaging: Exports and Imports (US$ Million), 2006–2010
Figure 39: Brazilian Aluminum Foil Packaging: Exports and Imports (US$ Million), 2006–2010
Figure 40: Brazilian Glass Packaging: Exports and Imports (US$ Million), 2006–2010
Figure 41: Brazilian Packaging Industry Dynamics: Paper and Board Packaging
Figure 42: Brazilian Packaging Industry Dynamics: Flexible Plastic Packaging
Figure 43: Brazilian Packaging Industry Dynamics: Rigid Plastic Packaging
Figure 44: Brazilian Packaging Industry Dynamics: Metal Packaging
Figure 45: Brazilian Packaging Industry Dynamics: Glass Packaging

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