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Tobacco Packaging in France

France Tobacco Packaging Market: New market analysis published

Tax increases in 2011 and ongoing government TV campaigns had a negative impact on the volume sales of overall tobacco packaging. The lower consumption of cigarettes led brand owners to move towards premiumisation and create new pack shapes to create more appealing packaging, such as Camel Curve which was launched in January 2012 by JT International. Despite their efforts, this marketing strategy undertaken by industry players did not help to improve the performance of folding cartons in 2012, as cigarettes recorded a decline during the year.

Total sales of tobacco packaging are likely to increase over the forecast period. French consumers are expected to gain greater awareness of the dangers of smoking thanks to ongoing and persuasive government campaigns, aimed at reducing the public deficit. Furthermore, consumers will show more interest in healthy lifestyles, and boost the importance of wellbeing. As a result, sales of tobacco packaging are expected to grow by a CAGR of 1% over the forecast period.

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