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Tobacco Packaging in Italy

Italy Tobacco Packaging Market: New insights

The economic crisis continued to impact the performance of tobacco packaging in 2014. In fact, consumers with lower disposable income are increasingly looking for ways to save money. On the other hand, the rising price of tobacco products, also because of higher taxation levels, contributed to a decrease in consumption of tobacco products and to making consumers choose cheaper alternatives or smaller packaging formats. As a consequence, 10-unit and 20-unit cigarette packs continued to follow a...

Electronic cigarettes are gaining increasing favour among consumers in Italy, due to the fact that the Ministry of Health has not been posing any specific bans on this type of product. Unlike regular tobacco, e-cigs can be smoked in a broader number of places, and as they are considered less harmful by the majority of smokers, there has been a shift in many cases towards this product which has a knock-on effect on packaging.

Smoking in Italy has been on a steady, long-term negative trajectory. Not only has the prevalence of smoking among the overall population dropped sharply in recent years, the intensity of the habit among smokers has also fallen. According to the Italian Observatory of Smoking, Alcohol and Drugs (OSSFAD), average daily cigarette consumption in Italy declined from 16 to 13 cigarettes between 2002 and 2012. Not surprisingly, tobacco packaging in Italy saw a further decline in volume sales in 2012,...

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