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Tobacco Packaging in Italy

Smoking in Italy has been on a steady, long-term negative trajectory. Not only has the prevalence of smoking among the overall population dropped sharply in recent years, the intensity of the habit among smokers has also fallen. According to the Italian Observatory of Smoking, Alcohol and Drugs (OSSFAD), average daily cigarette consumption in Italy declined from 16 to 13 cigarettes between 2002 and 2012. Not surprisingly, tobacco packaging in Italy saw a further decline in volume sales in 2012,...

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