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Tobacco Packaging in Italy

Italy Tobacco Packaging Market: New industry information published

Electronic cigarettes are gaining increasing favour among consumers in Italy, due to the fact that the Ministry of Health has not been posing any specific bans on this type of product. Unlike regular tobacco, e-cigs can be smoked in a broader number of places, and as they are considered less harmful by the majority of smokers, there has been a shift in many cases towards this product which has a knock-on effect on packaging.

Smoking in Italy has been on a steady, long-term negative trajectory. Not only has the prevalence of smoking among the overall population dropped sharply in recent years, the intensity of the habit among smokers has also fallen. According to the Italian Observatory of Smoking, Alcohol and Drugs (OSSFAD), average daily cigarette consumption in Italy declined from 16 to 13 cigarettes between 2002 and 2012. Not surprisingly, tobacco packaging in Italy saw a further decline in volume sales in 2012,...

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