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Heidelberger Druckmaschinen AG - Strategy and SWOT Report

Heidelberger Druckmaschinen (Heidelberg or the company) is one of the leading solution providers for commercial and industrial customers in the print media industry. Apart from printing presses, the companys product portfolio includes plate imaging devices and finishing equipment, as well as software components designed to integrate all print manufacturing processes. It operates in Europe, the Americas, Asia, Middle East and Africa. The company is headquartered in Heidelberg, Germany and employs 15,828 people. The company recorded revenues of E2,628.9 million ($3,474.4 million) during the financial year ended March 2011 (FY2011), an increase of 14% over FY2010. The operating loss of the company was E130.3 million ($172.2 million) during FY2011, as compared to the operating loss of E314.1 million ($415.1 million) in FY2010. The net loss was E128.9 million ($170.3 million) in FY2011, as compared to the net loss of E228.5 million ($302 million) in FY2010. Note: Other operating income is not included for the calculation of operating profit.

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