TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 ARGENTINA SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 71
Economic Overview 72
Chapter 8 ARGENTINA MACROECONOMIC PROFILE 73
Macroeconomic Indicators 73
Chapter 9 RESEARCH METHODOLOGY 78
Methodology overview 78
Secondary research 79
Market modeling 80
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 APPENDIX 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
LIST OF FIGURES
Figure 1: Argentina news and magazine value and value forecast, 2003?13 (ARS m, nominal prices) 17
Figure 2: Argentina news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Argentina news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Argentina news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Argentina news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Argentina newspapers value and value forecast, 2003?13 (ARS m, nominal prices) 30
Figure 7: Argentina newspapers category growth comparison, by value, 2003?13 32
Figure 8: Argentina newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Argentina newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Argentina newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Argentina newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Argentina magazines value and value forecast, 2003?13 (ARS m, nominal prices) 46
Figure 13: Argentina magazines category growth comparison, by value, 2003?13 48
Figure 14: Argentina magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Argentina magazines category growth comparison, by volume, 2003?13 52
Figure 16: Argentina magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Argentina 70
Figure 22: Annual data review process 79
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Argentina news and magazine value, 2003?08 (ARS m, nominal prices) 15
Table 4: Argentina news and magazine value forecast, 2008?13 (ARS m, nominal prices) 16
Table 5: Argentina news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Argentina news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Argentina news and magazine volume, 2003?08 (Copies m) 20
Table 8: Argentina news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Argentina news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Argentina news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Argentina news and magazine expenditure per capita, 2003?08 (ARS, nominal prices) 25
Table 12: Argentina news and magazine forecast expenditure per capita, 2008?13 (ARS, nominal prices) 25
Table 13: Argentina news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Argentina news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Argentina news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Argentina news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Argentina newspapers value, 2003?08 (ARS m, nominal prices) 28
Table 18: Argentina newspapers value forecast, 2008?13 (ARS m, nominal prices) 29
Table 19: Argentina newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Argentina newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Argentina newspapers volume, 2003?08 (Copies m) 33
Table 22: Argentina newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Argentina newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Argentina newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Argentina newspapers company share by volume, 2007?08 (%) 38
Table 26: Argentina newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Argentina newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Argentina newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Argentina newspapers expenditure per capita, 2003?08 (ARS, nominal prices) 41
Table 30: Argentina newspapers forecast expenditure per capita, 2008?13 (ARS, nominal prices) 41
Table 31: Argentina newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Argentina newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Argentina newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Argentina newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Argentina magazines value, 2003?08 (ARS m, nominal prices) 44
Table 36: Argentina magazines value forecast, 2008?13 (ARS m, nominal prices) 45
Table 37: Argentina magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Argentina magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Argentina magazines volume, 2003?08 (Copies m) 49
Table 40: Argentina magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Argentina magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Argentina magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Argentina magazines expenditure per capita, 2003?08 (ARS, nominal prices) 55
Table 44: Argentina magazines forecast expenditure per capita, 2008?13 (ARS, nominal prices) 55
Table 45: Argentina magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Argentina magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Argentina magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Argentina magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Argentina Key Facts 69
Table 54: Argentina population, by age group, 2003?08 (millions) 73
Table 55: Argentina population forecast, by age group, 2008?13 (millions) 74
Table 56: Argentina population, by gender, 2003?08 (millions) 74
Table 57: Argentina population forecast, by gender, 2008?13 (millions) 75
Table 58: Argentina nominal GDP, 2003?08 (ARS bn, nominal prices) 75
Table 59: Argentina nominal GDP forecast, 2008?13 (ARS bn, nominal prices) 75
Table 60: Argentina real GDP, 2003?08 (ARS bn, 2000 prices) 76
Table 61: Argentina real GDP forecast, 2008?13 (ARS bn, 2000 prices) 76
Table 62: Argentina real GDP, 2003?08 (US$ bn, 2000 prices) 76
Table 63: Argentina real GDP forecast, 2008?13 (US$ bn, 2000 prices) 77
Table 64: Argentina consumer price index, 2003?08 (2000=100) 77
Table 65: Argentina consumer price index, 2008?13 (2000=100) 77
