TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 AUSTRALIA SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 AUSTRALIA MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Australia news and magazine value and value forecast, 2003?13 (AUD m, nominal prices) 17
Figure 2: Australia news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Australia news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Australia news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Australia news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Australia newspapers value and value forecast, 2003?13 (AUD m, nominal prices) 30
Figure 7: Australia newspapers category growth comparison, by value, 2003?13 32
Figure 8: Australia newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Australia newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Australia newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Australia newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Australia magazines value and value forecast, 2003?13 (AUD m, nominal prices) 46
Figure 13: Australia magazines category growth comparison, by value, 2003?13 48
Figure 14: Australia magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Australia magazines category growth comparison, by volume, 2003?13 52
Figure 16: Australia magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Australia 69
Figure 22: Annual data review process 78

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Australia news and magazine value, 2003?08 (AUD m, nominal prices) 15
Table 4: Australia news and magazine value forecast, 2008?13 (AUD m, nominal prices) 16
Table 5: Australia news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Australia news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Australia news and magazine volume, 2003?08 (Copies m) 20
Table 8: Australia news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Australia news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Australia news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Australia news and magazine expenditure per capita, 2003?08 (AUD, nominal prices) 25
Table 12: Australia news and magazine forecast expenditure per capita, 2008?13 (AUD, nominal prices) 25
Table 13: Australia news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Australia news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Australia news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Australia news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Australia newspapers value, 2003?08 (AUD m, nominal prices) 28
Table 18: Australia newspapers value forecast, 2008?13 (AUD m, nominal prices) 29
Table 19: Australia newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Australia newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Australia newspapers volume, 2003?08 (Copies m) 33
Table 22: Australia newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Australia newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Australia newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Australia newspapers company share by volume, 2007?08 (%) 38
Table 26: Australia newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Australia newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Australia newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Australia newspapers expenditure per capita, 2003?08 (AUD, nominal prices) 41
Table 30: Australia newspapers forecast expenditure per capita, 2008?13 (AUD, nominal prices) 41
Table 31: Australia newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Australia newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Australia newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Australia newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Australia magazines value, 2003?08 (AUD m, nominal prices) 44
Table 36: Australia magazines value forecast, 2008?13 (AUD m, nominal prices) 45
Table 37: Australia magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Australia magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Australia magazines volume, 2003?08 (Copies m) 49
Table 40: Australia magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Australia magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Australia magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Australia magazines expenditure per capita, 2003?08 (AUD, nominal prices) 55
Table 44: Australia magazines forecast expenditure per capita, 2008?13 (AUD, nominal prices) 55
Table 45: Australia magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Australia magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Australia magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Australia magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Australia Key Facts 69
Table 54: Australia population, by age group, 2003?08 (millions) 72
Table 55: Australia population forecast, by age group, 2008?13 (millions) 73
Table 56: Australia population, by gender, 2003?08 (millions) 73
Table 57: Australia population forecast, by gender, 2008?13 (millions) 74
Table 58: Australia nominal GDP, 2003?08 (AUD bn, nominal prices) 74
Table 59: Australia nominal GDP forecast, 2008?13 (AUD bn, nominal prices) 74
Table 60: Australia real GDP, 2003?08 (AUD bn, 2000 prices) 75
Table 61: Australia real GDP forecast, 2008?13 (AUD bn, 2000 prices) 75
Table 62: Australia real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Australia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Australia consumer price index, 2003?08 (2000=100) 76
Table 65: Australia consumer price index, 2008?13 (2000=100) 76