TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 AUSTRIA SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 72
Political Overview 73
Economic Overview 74
Chapter 8 AUSTRIA MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Austria news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Austria news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Austria news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Austria news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Austria news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Austria newspapers value and value forecast, 2003?13 (€ m, nominal prices) 30
Figure 7: Austria newspapers category growth comparison, by value, 2003?13 32
Figure 8: Austria newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Austria newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Austria newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Austria newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Austria magazines value and value forecast, 2003?13 (€ m, nominal prices) 48
Figure 13: Austria magazines category growth comparison, by value, 2003?13 50
Figure 14: Austria magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Austria magazines category growth comparison, by volume, 2003?13 54
Figure 16: Austria magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Austria 72
Figure 22: Annual data review process 81

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Austria news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Austria news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Austria news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Austria news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Austria news and magazine volume, 2003?08 (Copies m) 20
Table 8: Austria news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Austria news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Austria news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Austria news and magazine expenditure per capita, 2003?08 (€, nominal prices) 25
Table 12: Austria news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 25
Table 13: Austria news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Austria news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Austria news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Austria news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Austria newspapers value, 2003?08 (€ m, nominal prices) 28
Table 18: Austria newspapers value forecast, 2008?13 (€ m, nominal prices) 29
Table 19: Austria newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Austria newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Austria newspapers volume, 2003?08 (Copies m) 33
Table 22: Austria newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Austria newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Austria newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Austria newspapers company share by volume, 2007?08 (%) 40
Table 26: Austria newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Austria newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Austria newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Austria newspapers expenditure per capita, 2003?08 (€, nominal prices) 43
Table 30: Austria newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 43
Table 31: Austria newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Austria newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Austria newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Austria newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Austria magazines value, 2003?08 (€ m, nominal prices) 46
Table 36: Austria magazines value forecast, 2008?13 (€ m, nominal prices) 47
Table 37: Austria magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Austria magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Austria magazines volume, 2003?08 (Copies m) 51
Table 40: Austria magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Austria magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Austria magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Austria magazines expenditure per capita, 2003?08 (€, nominal prices) 57
Table 44: Austria magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 45: Austria magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Austria magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Austria magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Austria magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Austria Key Facts 72
Table 54: Austria population, by age group, 2003?08 (millions) 75
Table 55: Austria population forecast, by age group, 2008?13 (millions) 76
Table 56: Austria population, by gender, 2003?08 (millions) 76
Table 57: Austria population forecast, by gender, 2008?13 (millions) 77
Table 58: Austria nominal GDP, 2003?08 (€ bn, nominal prices) 77
Table 59: Austria nominal GDP forecast, 2008?13 (€ bn, nominal prices) 77
Table 60: Austria real GDP, 2003?08 (€ bn, 2000 prices) 78
Table 61: Austria real GDP forecast, 2008?13 (€ bn, 2000 prices) 78
Table 62: Austria real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: Austria real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: Austria consumer price index, 2003?08 (2000=100) 79
Table 65: Austria consumer price index, 2008?13 (2000=100) 79