TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 BELGIUM SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 BELGIUM MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Belgium news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Belgium news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Belgium news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Belgium news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Belgium news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Belgium newspapers value and value forecast, 2003?13 (€ m, nominal prices) 30
Figure 7: Belgium newspapers category growth comparison, by value, 2003?13 32
Figure 8: Belgium newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Belgium newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Belgium newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Belgium newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Belgium magazines value and value forecast, 2003?13 (€ m, nominal prices) 46
Figure 13: Belgium magazines category growth comparison, by value, 2003?13 48
Figure 14: Belgium magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Belgium magazines category growth comparison, by volume, 2003?13 52
Figure 16: Belgium magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Belgium 69
Figure 22: Annual data review process 78

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Belgium news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Belgium news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Belgium news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Belgium news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Belgium news and magazine volume, 2003?08 (Copies m) 20
Table 8: Belgium news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Belgium news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Belgium news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Belgium news and magazine expenditure per capita, 2003?08 (€, nominal prices) 25
Table 12: Belgium news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 25
Table 13: Belgium news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Belgium news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Belgium news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Belgium news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Belgium newspapers value, 2003?08 (€ m, nominal prices) 28
Table 18: Belgium newspapers value forecast, 2008?13 (€ m, nominal prices) 29
Table 19: Belgium newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Belgium newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Belgium newspapers volume, 2003?08 (Copies m) 33
Table 22: Belgium newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Belgium newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Belgium newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Belgium newspapers company share by volume, 2007?08 (%) 38
Table 26: Belgium newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Belgium newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Belgium newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Belgium newspapers expenditure per capita, 2003?08 (€, nominal prices) 41
Table 30: Belgium newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 31: Belgium newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Belgium newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Belgium newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Belgium newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Belgium magazines value, 2003?08 (€ m, nominal prices) 44
Table 36: Belgium magazines value forecast, 2008?13 (€ m, nominal prices) 45
Table 37: Belgium magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Belgium magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Belgium magazines volume, 2003?08 (Copies m) 49
Table 40: Belgium magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Belgium magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Belgium magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Belgium magazines expenditure per capita, 2003?08 (€, nominal prices) 55
Table 44: Belgium magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 55
Table 45: Belgium magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Belgium magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Belgium magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Belgium magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Belgium Key Facts 69
Table 54: Belgium population, by age group, 2003?08 (millions) 72
Table 55: Belgium population forecast, by age group, 2008?13 (millions) 73
Table 56: Belgium population, by gender, 2003?08 (millions) 73
Table 57: Belgium population forecast, by gender, 2008?13 (millions) 74
Table 58: Belgium nominal GDP, 2003?08 (€ bn, nominal prices) 74
Table 59: Belgium nominal GDP forecast, 2008?13 (€ bn, nominal prices) 74
Table 60: Belgium real GDP, 2003?08 (€ bn, 2000 prices) 75
Table 61: Belgium real GDP forecast, 2008?13 (€ bn, 2000 prices) 75
Table 62: Belgium real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Belgium real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Belgium consumer price index, 2003?08 (2000=100) 76
Table 65: Belgium consumer price index, 2008?13 (2000=100) 76