TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 BRAZIL SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 72
Political Overview 73
Economic Overview 74
Chapter 8 BRAZIL MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: Brazil news and magazine value and value forecast, 2003?13 (BRL m, nominal prices) 17
Figure 2: Brazil news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Brazil news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Brazil news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Brazil news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Brazil newspapers value and value forecast, 2003?13 (BRL m, nominal prices) 30
Figure 7: Brazil newspapers category growth comparison, by value, 2003?13 32
Figure 8: Brazil newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Brazil newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Brazil newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Brazil newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Brazil magazines value and value forecast, 2003?13 (BRL m, nominal prices) 48
Figure 13: Brazil magazines category growth comparison, by value, 2003?13 50
Figure 14: Brazil magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Brazil magazines category growth comparison, by volume, 2003?13 54
Figure 16: Brazil magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Brazil 72
Figure 22: Annual data review process 81
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Brazil news and magazine value, 2003?08 (BRL m, nominal prices) 15
Table 4: Brazil news and magazine value forecast, 2008?13 (BRL m, nominal prices) 16
Table 5: Brazil news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Brazil news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Brazil news and magazine volume, 2003?08 (Copies m) 20
Table 8: Brazil news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Brazil news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Brazil news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Brazil news and magazine expenditure per capita, 2003?08 (BRL, nominal prices) 25
Table 12: Brazil news and magazine forecast expenditure per capita, 2008?13 (BRL, nominal prices) 25
Table 13: Brazil news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Brazil news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Brazil news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Brazil news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Brazil newspapers value, 2003?08 (BRL m, nominal prices) 28
Table 18: Brazil newspapers value forecast, 2008?13 (BRL m, nominal prices) 29
Table 19: Brazil newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Brazil newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Brazil newspapers volume, 2003?08 (Copies m) 33
Table 22: Brazil newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Brazil newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Brazil newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Brazil newspapers company share by volume, 2007?08 (%) 40
Table 26: Brazil newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Brazil newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Brazil newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Brazil newspapers expenditure per capita, 2003?08 (BRL, nominal prices) 43
Table 30: Brazil newspapers forecast expenditure per capita, 2008?13 (BRL, nominal prices) 43
Table 31: Brazil newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Brazil newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Brazil newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Brazil newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Brazil magazines value, 2003?08 (BRL m, nominal prices) 46
Table 36: Brazil magazines value forecast, 2008?13 (BRL m, nominal prices) 47
Table 37: Brazil magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Brazil magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Brazil magazines volume, 2003?08 (Copies m) 51
Table 40: Brazil magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Brazil magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Brazil magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Brazil magazines expenditure per capita, 2003?08 (BRL, nominal prices) 57
Table 44: Brazil magazines forecast expenditure per capita, 2008?13 (BRL, nominal prices) 57
Table 45: Brazil magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Brazil magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Brazil magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Brazil magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Brazil Key Facts 72
Table 54: Brazil population, by age group, 2003?08 (millions) 75
Table 55: Brazil population forecast, by age group, 2008?13 (millions) 76
Table 56: Brazil population, by gender, 2003?08 (millions) 76
Table 57: Brazil population forecast, by gender, 2008?13 (millions) 77
Table 58: Brazil nominal GDP, 2003?08 (BRL bn, nominal prices) 77
Table 59: Brazil nominal GDP forecast, 2008?13 (BRL bn, nominal prices) 77
Table 60: Brazil real GDP, 2003?08 (BRL bn, 2000 prices) 78
Table 61: Brazil real GDP forecast, 2008?13 (BRL bn, 2000 prices) 78
Table 62: Brazil real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: Brazil real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: Brazil consumer price index, 2003?08 (2000=100) 79
Table 65: Brazil consumer price index, 2008?13 (2000=100) 79
