TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 CANADA SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 CANADA MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Canada news and magazine value and value forecast, 2003?13 (CAD m, nominal prices) 17
Figure 2: Canada news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Canada news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Canada news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Canada news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Canada newspapers value and value forecast, 2003?13 (CAD m, nominal prices) 30
Figure 7: Canada newspapers category growth comparison, by value, 2003?13 32
Figure 8: Canada newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Canada newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Canada newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Canada newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: Canada magazines value and value forecast, 2003?13 (CAD m, nominal prices) 49
Figure 13: Canada magazines category growth comparison, by value, 2003?13 51
Figure 14: Canada magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: Canada magazines category growth comparison, by volume, 2003?13 54
Figure 16: Canada magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Canada 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Canada news and magazine value, 2003?08 (CAD m, nominal prices) 15
Table 4: Canada news and magazine value forecast, 2008?13 (CAD m, nominal prices) 16
Table 5: Canada news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Canada news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Canada news and magazine volume, 2003?08 (Copies m) 20
Table 8: Canada news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Canada news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Canada news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Canada news and magazine expenditure per capita, 2003?08 (CAD, nominal prices) 25
Table 12: Canada news and magazine forecast expenditure per capita, 2008?13 (CAD, nominal prices) 25
Table 13: Canada news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Canada news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Canada news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Canada news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Canada newspapers value, 2003?08 (CAD m, nominal prices) 28
Table 18: Canada newspapers value forecast, 2008?13 (CAD m, nominal prices) 29
Table 19: Canada newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Canada newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Canada newspapers volume, 2003?08 (Copies m) 33
Table 22: Canada newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Canada newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Canada newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Canada newspapers company share by volume, 2007?08 (%) 40
Table 26: Canada newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: Canada newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: Canada newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: Canada newspapers expenditure per capita, 2003?08 (CAD, nominal prices) 44
Table 30: Canada newspapers forecast expenditure per capita, 2008?13 (CAD, nominal prices) 44
Table 31: Canada newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Canada newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Canada newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Canada newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Canada magazines value, 2003?08 (CAD m, nominal prices) 47
Table 36: Canada magazines value forecast, 2008?13 (CAD m, nominal prices) 48
Table 37: Canada magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Canada magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Canada magazines volume, 2003?08 (Copies m) 52
Table 40: Canada magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Canada magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Canada magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Canada magazines expenditure per capita, 2003?08 (CAD, nominal prices) 57
Table 44: Canada magazines forecast expenditure per capita, 2008?13 (CAD, nominal prices) 57
Table 45: Canada magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Canada magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Canada magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Canada magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Canada Key Facts 71
Table 54: Canada population, by age group, 2003?08 (millions) 74
Table 55: Canada population forecast, by age group, 2008?13 (millions) 75
Table 56: Canada population, by gender, 2003?08 (millions) 75
Table 57: Canada population forecast, by gender, 2008?13 (millions) 76
Table 58: Canada nominal GDP, 2003?08 (CAD bn, nominal prices) 76
Table 59: Canada nominal GDP forecast, 2008?13 (CAD bn, nominal prices) 76
Table 60: Canada real GDP, 2003?08 (CAD bn, 2000 prices) 77
Table 61: Canada real GDP forecast, 2008?13 (CAD bn, 2000 prices) 77
Table 62: Canada real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Canada real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Canada consumer price index, 2003?08 (2000=100) 78
Table 65: Canada consumer price index, 2008?13 (2000=100) 78
