TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 CHILE SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 71
Political Overview 73
Economic Overview 74
Chapter 8 CHILE MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: Chile news and magazine value and value forecast, 2003?13 (CLP m, nominal prices) 17
Figure 2: Chile news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Chile news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Chile news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Chile news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Chile newspapers value and value forecast, 2003?13 (CLP m, nominal prices) 30
Figure 7: Chile newspapers category growth comparison, by value, 2003?13 32
Figure 8: Chile newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Chile newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Chile newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Chile newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Chile magazines value and value forecast, 2003?13 (CLP m, nominal prices) 47
Figure 13: Chile magazines category growth comparison, by value, 2003?13 49
Figure 14: Chile magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Chile magazines category growth comparison, by volume, 2003?13 53
Figure 16: Chile magazines distribution channels, by volume, 2007?08 (%) 55
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of Chile 72
Figure 22: Annual data review process 81
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Chile news and magazine value, 2003?08 (CLP m, nominal prices) 15
Table 4: Chile news and magazine value forecast, 2008?13 (CLP m, nominal prices) 16
Table 5: Chile news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Chile news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Chile news and magazine volume, 2003?08 (Copies m) 20
Table 8: Chile news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Chile news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Chile news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Chile news and magazine expenditure per capita, 2003?08 (CLP, nominal prices) 25
Table 12: Chile news and magazine forecast expenditure per capita, 2008?13 (CLP, nominal prices) 25
Table 13: Chile news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Chile news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Chile news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Chile news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Chile newspapers value, 2003?08 (CLP m, nominal prices) 28
Table 18: Chile newspapers value forecast, 2008?13 (CLP m, nominal prices) 29
Table 19: Chile newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Chile newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Chile newspapers volume, 2003?08 (Copies m) 33
Table 22: Chile newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Chile newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Chile newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Chile newspapers company share by volume, 2007?08 (%) 39
Table 26: Chile newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Chile newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Chile newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Chile newspapers expenditure per capita, 2003?08 (CLP, nominal prices) 42
Table 30: Chile newspapers forecast expenditure per capita, 2008?13 (CLP, nominal prices) 42
Table 31: Chile newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Chile newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Chile newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Chile newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Chile magazines value, 2003?08 (CLP m, nominal prices) 45
Table 36: Chile magazines value forecast, 2008?13 (CLP m, nominal prices) 46
Table 37: Chile magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Chile magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Chile magazines volume, 2003?08 (Copies m) 50
Table 40: Chile magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Chile magazines distribution channels, by volume, 2007?08 (%) 54
Table 42: Chile magazines volume, by distribution channel, 2007?08 (Copies m) 54
Table 43: Chile magazines expenditure per capita, 2003?08 (CLP, nominal prices) 56
Table 44: Chile magazines forecast expenditure per capita, 2008?13 (CLP, nominal prices) 56
Table 45: Chile magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Chile magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Chile magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Chile magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Chile Key Facts 71
Table 54: Chile population, by age group, 2003?08 (millions) 75
Table 55: Chile population forecast, by age group, 2008?13 (millions) 76
Table 56: Chile population, by gender, 2003?08 (millions) 76
Table 57: Chile population forecast, by gender, 2008?13 (millions) 77
Table 58: Chile nominal GDP, 2003?08 (CLP bn, nominal prices) 77
Table 59: Chile nominal GDP forecast, 2008?13 (CLP bn, nominal prices) 77
Table 60: Chile real GDP, 2003?08 (CLP bn, 2000 prices) 78
Table 61: Chile real GDP forecast, 2008?13 (CLP bn, 2000 prices) 78
Table 62: Chile real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: Chile real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: Chile consumer price index, 2003?08 (2000=100) 79
Table 65: Chile consumer price index, 2008?13 (2000=100) 79
