TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 66
Chapter 7 CHINA SOCIOECONOMIC PROFILE 71
Country Overview 71
Key Facts 72
Political Overview 73
Economic Overview 74
Chapter 8 CHINA MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: China news and magazine value and value forecast, 2003?13 (CNY m, nominal prices) 17
Figure 2: China news and magazine category growth comparison, by value, 2003?13 19
Figure 3: China news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: China news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: China news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: China newspapers value and value forecast, 2003?13 (CNY m, nominal prices) 30
Figure 7: China newspapers category growth comparison, by value, 2003?13 32
Figure 8: China newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: China newspapers category growth comparison, by volume, 2003?13 36
Figure 10: China newspapers company share, by volume, 2007?08 (%) 39
Figure 11: China newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: China magazines value and value forecast, 2003?13 (CNY m, nominal prices) 49
Figure 13: China magazines category growth comparison, by value, 2003?13 51
Figure 14: China magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: China magazines category growth comparison, by volume, 2003?13 55
Figure 16: China magazines distribution channels, by volume, 2007?08 (%) 57
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 65
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 70
Figure 21: Map of China 72
Figure 22: Annual data review process 81
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: China news and magazine value, 2003?08 (CNY m, nominal prices) 15
Table 4: China news and magazine value forecast, 2008?13 (CNY m, nominal prices) 16
Table 5: China news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: China news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: China news and magazine volume, 2003?08 (Copies m) 20
Table 8: China news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: China news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: China news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: China news and magazine expenditure per capita, 2003?08 (CNY, nominal prices) 25
Table 12: China news and magazine forecast expenditure per capita, 2008?13 (CNY, nominal prices) 25
Table 13: China news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: China news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: China news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: China news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: China newspapers value, 2003?08 (CNY m, nominal prices) 28
Table 18: China newspapers value forecast, 2008?13 (CNY m, nominal prices) 29
Table 19: China newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: China newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: China newspapers volume, 2003?08 (Copies m) 33
Table 22: China newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: China newspapers brand share, by volume, 2007?08 (%) 37
Table 24: China newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: China newspapers company share by volume, 2007?08 (%) 40
Table 26: China newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: China newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: China newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: China newspapers expenditure per capita, 2003?08 (CNY, nominal prices) 44
Table 30: China newspapers forecast expenditure per capita, 2008?13 (CNY, nominal prices) 44
Table 31: China newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: China newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: China newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: China newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: China magazines value, 2003?08 (CNY m, nominal prices) 47
Table 36: China magazines value forecast, 2008?13 (CNY m, nominal prices) 48
Table 37: China magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: China magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: China magazines volume, 2003?08 (Copies m) 52
Table 40: China magazines volume forecast, 2008?13 (Copies m) 53
Table 41: China magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: China magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: China magazines expenditure per capita, 2003?08 (CNY, nominal prices) 58
Table 44: China magazines forecast expenditure per capita, 2008?13 (CNY, nominal prices) 58
Table 45: China magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: China magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: China magazines consumption per capita, 2003?08 (Copies) 60
Table 48: China magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 66
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 69
Table 53: China Key Facts 72
Table 54: China population, by age group, 2003?08 (millions) 75
Table 55: China population forecast, by age group, 2008?13 (millions) 76
Table 56: China population, by gender, 2003?08 (millions) 76
Table 57: China population forecast, by gender, 2008?13 (millions) 77
Table 58: China nominal GDP, 2003?08 (CNY bn, nominal prices) 77
Table 59: China nominal GDP forecast, 2008?13 (CNY bn, nominal prices) 77
Table 60: China real GDP, 2003?08 (CNY bn, 2000 prices) 78
Table 61: China real GDP forecast, 2008?13 (CNY bn, 2000 prices) 78
Table 62: China real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: China real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: China consumer price index, 2003?08 (2000=100) 79
Table 65: China consumer price index, 2008?13 (2000=100) 79
