TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value 58
Volume 63
Chapter 7 COLOMBIA SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 COLOMBIA MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Colombia news and magazine value and value forecast, 2003?13 (COP m, nominal prices) 17
Figure 2: Colombia news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Colombia news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Colombia news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Colombia news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Colombia newspapers value and value forecast, 2003?13 (COP m, nominal prices) 30
Figure 7: Colombia newspapers category growth comparison, by value, 2003?13 32
Figure 8: Colombia newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Colombia newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Colombia newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Colombia newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Colombia magazines value and value forecast, 2003?13 (COP m, nominal prices) 46
Figure 13: Colombia magazines category growth comparison, by value, 2003?13 48
Figure 14: Colombia magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Colombia magazines category growth comparison, by volume, 2003?13 52
Figure 16: Colombia magazines distribution channels, by volume, 2007?08 (%) 54
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 59
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 62
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Colombia 69
Figure 22: Annual data review process 78

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Colombia news and magazine value, 2003?08 (COP m, nominal prices) 15
Table 4: Colombia news and magazine value forecast, 2008?13 (COP m, nominal prices) 16
Table 5: Colombia news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Colombia news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Colombia news and magazine volume, 2003?08 (Copies m) 20
Table 8: Colombia news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Colombia news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Colombia news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Colombia news and magazine expenditure per capita, 2003?08 (COP, nominal prices) 25
Table 12: Colombia news and magazine forecast expenditure per capita, 2008?13 (COP, nominal prices) 25
Table 13: Colombia news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Colombia news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Colombia news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Colombia news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Colombia newspapers value, 2003?08 (COP m, nominal prices) 28
Table 18: Colombia newspapers value forecast, 2008?13 (COP m, nominal prices) 29
Table 19: Colombia newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Colombia newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Colombia newspapers volume, 2003?08 (Copies m) 33
Table 22: Colombia newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Colombia newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Colombia newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Colombia newspapers company share by volume, 2007?08 (%) 38
Table 26: Colombia newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Colombia newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Colombia newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Colombia newspapers expenditure per capita, 2003?08 (COP, nominal prices) 41
Table 30: Colombia newspapers forecast expenditure per capita, 2008?13 (COP, nominal prices) 41
Table 31: Colombia newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Colombia newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Colombia newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Colombia newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Colombia magazines value, 2003?08 (COP m, nominal prices) 44
Table 36: Colombia magazines value forecast, 2008?13 (COP m, nominal prices) 45
Table 37: Colombia magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Colombia magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Colombia magazines volume, 2003?08 (Copies m) 49
Table 40: Colombia magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Colombia magazines distribution channels, by volume, 2007?08 (%) 53
Table 42: Colombia magazines volume, by distribution channel, 2007?08 (Copies m) 53
Table 43: Colombia magazines expenditure per capita, 2003?08 (COP, nominal prices) 55
Table 44: Colombia magazines forecast expenditure per capita, 2008?13 (COP, nominal prices) 55
Table 45: Colombia magazines expenditure per capita, 2003?08 (US$ nominal prices) 56
Table 46: Colombia magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 56
Table 47: Colombia magazines consumption per capita, 2003?08 (Copies) 57
Table 48: Colombia magazines forecast consumption per capita, 2008?13 (Copies) 57
Table 49: Global news and magazine market value, 2008 58
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global news and magazine market volume, 2008 63
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Colombia Key Facts 69
Table 54: Colombia population, by age group, 2003?08 (millions) 72
Table 55: Colombia population forecast, by age group, 2008?13 (millions) 73
Table 56: Colombia population, by gender, 2003?08 (millions) 73
Table 57: Colombia population forecast, by gender, 2008?13 (millions) 74
Table 58: Colombia nominal GDP, 2003?08 (COP bn, nominal prices) 74
Table 59: Colombia nominal GDP forecast, 2008?13 (COP bn, nominal prices) 74
Table 60: Colombia real GDP, 2003?08 (COP bn, 2000 prices) 75
Table 61: Colombia real GDP forecast, 2008?13 (COP bn, 2000 prices) 75
Table 62: Colombia real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Colombia real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Colombia consumer price index, 2003?08 (2000=100) 76
Table 65: Colombia consumer price index, 2008?13 (2000=100) 76