TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 DENMARK SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 DENMARK MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82
LIST OF FIGURES
Figure 1: Denmark news and magazine value and value forecast, 2003?13 (DKK m, nominal prices) 17
Figure 2: Denmark news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Denmark news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Denmark news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Denmark news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Denmark newspapers value and value forecast, 2003?13 (DKK m, nominal prices) 30
Figure 7: Denmark newspapers category growth comparison, by value, 2003?13 32
Figure 8: Denmark newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Denmark newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Denmark newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Denmark newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Denmark magazines value and value forecast, 2003?13 (DKK m, nominal prices) 47
Figure 13: Denmark magazines category growth comparison, by value, 2003?13 49
Figure 14: Denmark magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Denmark magazines category growth comparison, by volume, 2003?13 53
Figure 16: Denmark magazines distribution channels, by volume, 2007?08 (%) 55
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Denmark 69
Figure 22: Annual data review process 78
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Denmark news and magazine value, 2003?08 (DKK m, nominal prices) 15
Table 4: Denmark news and magazine value forecast, 2008?13 (DKK m, nominal prices) 16
Table 5: Denmark news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Denmark news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Denmark news and magazine volume, 2003?08 (Copies m) 20
Table 8: Denmark news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Denmark news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Denmark news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Denmark news and magazine expenditure per capita, 2003?08 (DKK, nominal prices) 25
Table 12: Denmark news and magazine forecast expenditure per capita, 2008?13 (DKK, nominal prices) 25
Table 13: Denmark news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Denmark news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Denmark news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Denmark news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Denmark newspapers value, 2003?08 (DKK m, nominal prices) 28
Table 18: Denmark newspapers value forecast, 2008?13 (DKK m, nominal prices) 29
Table 19: Denmark newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Denmark newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Denmark newspapers volume, 2003?08 (Copies m) 33
Table 22: Denmark newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Denmark newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Denmark newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Denmark newspapers company share by volume, 2007?08 (%) 39
Table 26: Denmark newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Denmark newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Denmark newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Denmark newspapers expenditure per capita, 2003?08 (DKK, nominal prices) 42
Table 30: Denmark newspapers forecast expenditure per capita, 2008?13 (DKK, nominal prices) 42
Table 31: Denmark newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Denmark newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Denmark newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Denmark newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Denmark magazines value, 2003?08 (DKK m, nominal prices) 45
Table 36: Denmark magazines value forecast, 2008?13 (DKK m, nominal prices) 46
Table 37: Denmark magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Denmark magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Denmark magazines volume, 2003?08 (Copies m) 50
Table 40: Denmark magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Denmark magazines distribution channels, by volume, 2007?08 (%) 54
Table 42: Denmark magazines volume, by distribution channel, 2007?08 (Copies m) 54
Table 43: Denmark magazines expenditure per capita, 2003?08 (DKK, nominal prices) 56
Table 44: Denmark magazines forecast expenditure per capita, 2008?13 (DKK, nominal prices) 56
Table 45: Denmark magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Denmark magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Denmark magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Denmark magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Denmark Key Facts 69
Table 54: Denmark population, by age group, 2003?08 (millions) 72
Table 55: Denmark population forecast, by age group, 2008?13 (millions) 73
Table 56: Denmark population, by gender, 2003?08 (millions) 73
Table 57: Denmark population forecast, by gender, 2008?13 (millions) 74
Table 58: Denmark nominal GDP, 2003?08 (DKK bn, nominal prices) 74
Table 59: Denmark nominal GDP forecast, 2008?13 (DKK bn, nominal prices) 74
Table 60: Denmark real GDP, 2003?08 (DKK bn, 2000 prices) 75
Table 61: Denmark real GDP forecast, 2008?13 (DKK bn, 2000 prices) 75
Table 62: Denmark real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Denmark real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Denmark consumer price index, 2003?08 (2000=100) 76
Table 65: Denmark consumer price index, 2008?13 (2000=100) 76
