TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 53
Chapter 6 COUNTRY COMPARISON 56
Value 56
Volume 61
Chapter 7 FINLAND SOCIOECONOMIC PROFILE 65
Country Overview 65
Key Facts 67
Political Overview 69
Economic Overview 70
Chapter 8 FINLAND MACROECONOMIC PROFILE 71
Macroeconomic Indicators 71
Chapter 9 RESEARCH METHODOLOGY 76
Methodology overview 76
Secondary research 77
Market modeling 78
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 10 APPENDIX 81
Future readings 81
How to contact experts in your industry 81
Disclaimer 81
LIST OF FIGURES
Figure 1: Finland news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Finland news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Finland news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Finland news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Finland news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Finland newspapers value and value forecast, 2003?13 (€ m, nominal prices) 30
Figure 7: Finland newspapers category growth comparison, by value, 2003?13 32
Figure 8: Finland newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Finland newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Finland newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Finland newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Finland magazines value and value forecast, 2003?13 (€ m, nominal prices) 46
Figure 13: Finland magazines category growth comparison, by value, 2003?13 48
Figure 14: Finland magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Finland magazines category growth comparison, by volume, 2003?13 51
Figure 16: Global news and magazine market split (value terms, 2008) – Top 5 countries 57
Figure 17: Global news and magazine market value, 2003–08 (Top 5 countries) 60
Figure 18: Global news and magazine market split (volume terms, 2008) – Top 5 countries 62
Figure 19: Global news and magazine market volume, 2003–08 (Top 5 countries) 64
Figure 20: Map of Finland 68
Figure 21: Annual data review process 77
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Finland news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Finland news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Finland news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Finland news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Finland news and magazine volume, 2003?08 (Copies m) 20
Table 8: Finland news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Finland news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Finland news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Finland news and magazine expenditure per capita, 2003?08 (€, nominal prices) 25
Table 12: Finland news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 25
Table 13: Finland news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Finland news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Finland news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Finland news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Finland newspapers value, 2003?08 (€ m, nominal prices) 28
Table 18: Finland newspapers value forecast, 2008?13 (€ m, nominal prices) 29
Table 19: Finland newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Finland newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Finland newspapers volume, 2003?08 (Copies m) 33
Table 22: Finland newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Finland newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Finland newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Finland newspapers company share by volume, 2007?08 (%) 38
Table 26: Finland newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Finland newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Finland newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Finland newspapers expenditure per capita, 2003?08 (€, nominal prices) 41
Table 30: Finland newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 31: Finland newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Finland newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Finland newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Finland newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Finland magazines value, 2003?08 (€ m, nominal prices) 44
Table 36: Finland magazines value forecast, 2008?13 (€ m, nominal prices) 45
Table 37: Finland magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Finland magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Finland magazines volume, 2003?08 (Copies m) 49
Table 40: Finland magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Finland magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Finland magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Finland magazines expenditure per capita, 2003?08 (€, nominal prices) 53
Table 44: Finland magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 53
Table 45: Finland magazines expenditure per capita, 2003?08 (US$ nominal prices) 54
Table 46: Finland magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 54
Table 47: Finland magazines consumption per capita, 2003?08 (Copies) 55
Table 48: Finland magazines forecast consumption per capita, 2008?13 (Copies) 55
Table 49: Global news and magazine market value, 2008 56
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 59
Table 51: Global news and magazine market volume, 2008 61
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 64
Table 53: Finland Key Facts 67
Table 54: Finland population, by age group, 2003?08 (millions) 71
Table 55: Finland population forecast, by age group, 2008?13 (millions) 72
Table 56: Finland population, by gender, 2003?08 (millions) 72
Table 57: Finland population forecast, by gender, 2008?13 (millions) 73
Table 58: Finland nominal GDP, 2003?08 (€ bn, nominal prices) 73
Table 59: Finland nominal GDP forecast, 2008?13 (€ bn, nominal prices) 73
Table 60: Finland real GDP, 2003?08 (€ bn, 2000 prices) 74
Table 61: Finland real GDP forecast, 2008?13 (€ bn, 2000 prices) 74
Table 62: Finland real GDP, 2003?08 (US$ bn, 2000 prices) 74
Table 63: Finland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 75
Table 64: Finland consumer price index, 2003?08 (2000=100) 75
Table 65: Finland consumer price index, 2008?13 (2000=100) 75
