TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 65
Chapter 7 GERMANY SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 GERMANY MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Germany news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Germany news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Germany news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Germany news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Germany news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Germany newspapers value and value forecast, 2003?13 (€ m, nominal prices) 31
Figure 7: Germany newspapers category growth comparison, by value, 2003?13 33
Figure 8: Germany newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Germany newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Germany newspapers company share, by volume, 2007?08 (%) 40
Figure 11: Germany newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: Germany magazines value and value forecast, 2003?13 (€ m, nominal prices) 49
Figure 13: Germany magazines category growth comparison, by value, 2003?13 51
Figure 14: Germany magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: Germany magazines category growth comparison, by volume, 2003?13 55
Figure 16: Germany magazines distribution channels, by volume, 2007?08 (%) 57
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of Germany 71
Figure 22: Annual data review process 80

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Germany news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Germany news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Germany news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Germany news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Germany news and magazine volume, 2003?08 (Copies m) 20
Table 8: Germany news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Germany news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Germany news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Germany news and magazine expenditure per capita, 2003?08 (€, nominal prices) 26
Table 12: Germany news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 26
Table 13: Germany news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Germany news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Germany news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Germany news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Germany newspapers value, 2003?08 (€ m, nominal prices) 29
Table 18: Germany newspapers value forecast, 2008?13 (€ m, nominal prices) 30
Table 19: Germany newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Germany newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Germany newspapers volume, 2003?08 (Copies m) 34
Table 22: Germany newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Germany newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Germany newspapers volume, by brand 2007?08 (Copies m) 39
Table 25: Germany newspapers company share by volume, 2007?08 (%) 41
Table 26: Germany newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: Germany newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: Germany newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: Germany newspapers expenditure per capita, 2003?08 (€, nominal prices) 44
Table 30: Germany newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 44
Table 31: Germany newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Germany newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Germany newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Germany newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Germany magazines value, 2003?08 (€ m, nominal prices) 47
Table 36: Germany magazines value forecast, 2008?13 (€ m, nominal prices) 48
Table 37: Germany magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Germany magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Germany magazines volume, 2003?08 (Copies m) 52
Table 40: Germany magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Germany magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: Germany magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: Germany magazines expenditure per capita, 2003?08 (€, nominal prices) 58
Table 44: Germany magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 45: Germany magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: Germany magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: Germany magazines consumption per capita, 2003?08 (Copies) 60
Table 48: Germany magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Germany Key Facts 71
Table 54: Germany population, by age group, 2003?08 (millions) 74
Table 55: Germany population forecast, by age group, 2008?13 (millions) 75
Table 56: Germany population, by gender, 2003?08 (millions) 75
Table 57: Germany population forecast, by gender, 2008?13 (millions) 76
Table 58: Germany nominal GDP, 2003?08 (€ bn, nominal prices) 76
Table 59: Germany nominal GDP forecast, 2008?13 (€ bn, nominal prices) 76
Table 60: Germany real GDP, 2003?08 (€ bn, 2000 prices) 77
Table 61: Germany real GDP forecast, 2008?13 (€ bn, 2000 prices) 77
Table 62: Germany real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Germany real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Germany consumer price index, 2003?08 (2000=100) 78
Table 65: Germany consumer price index, 2008?13 (2000=100) 78