TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 GREECE SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 GREECE MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Greece news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Greece news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Greece news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Greece news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Greece news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Greece newspapers value and value forecast, 2003?13 (€ m, nominal prices) 31
Figure 7: Greece newspapers category growth comparison, by value, 2003?13 33
Figure 8: Greece newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Greece newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Greece newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Greece newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Greece magazines value and value forecast, 2003?13 (€ m, nominal prices) 48
Figure 13: Greece magazines category growth comparison, by value, 2003?13 50
Figure 14: Greece magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Greece magazines category growth comparison, by volume, 2003?13 54
Figure 16: Greece magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Greece 71
Figure 22: Annual data review process 80

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Greece news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Greece news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Greece news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Greece news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Greece news and magazine volume, 2003?08 (Copies m) 20
Table 8: Greece news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Greece news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Greece news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Greece news and magazine expenditure per capita, 2003?08 (€, nominal prices) 26
Table 12: Greece news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 26
Table 13: Greece news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Greece news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Greece news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Greece news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Greece newspapers value, 2003?08 (€ m, nominal prices) 29
Table 18: Greece newspapers value forecast, 2008?13 (€ m, nominal prices) 30
Table 19: Greece newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Greece newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Greece newspapers volume, 2003?08 (Copies m) 34
Table 22: Greece newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Greece newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Greece newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Greece newspapers company share by volume, 2007?08 (%) 40
Table 26: Greece newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Greece newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Greece newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Greece newspapers expenditure per capita, 2003?08 (€, nominal prices) 43
Table 30: Greece newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 43
Table 31: Greece newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Greece newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Greece newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Greece newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Greece magazines value, 2003?08 (€ m, nominal prices) 46
Table 36: Greece magazines value forecast, 2008?13 (€ m, nominal prices) 47
Table 37: Greece magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Greece magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Greece magazines volume, 2003?08 (Copies m) 51
Table 40: Greece magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Greece magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Greece magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Greece magazines expenditure per capita, 2003?08 (€, nominal prices) 57
Table 44: Greece magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 45: Greece magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Greece magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Greece magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Greece magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Greece Key Facts 71
Table 54: Greece population, by age group, 2003?08 (millions) 74
Table 55: Greece population forecast, by age group, 2008?13 (millions) 75
Table 56: Greece population, by gender, 2003?08 (millions) 75
Table 57: Greece population forecast, by gender, 2008?13 (millions) 76
Table 58: Greece nominal GDP, 2003?08 (€ bn, nominal prices) 76
Table 59: Greece nominal GDP forecast, 2008?13 (€ bn, nominal prices) 76
Table 60: Greece real GDP, 2003?08 (€ bn, 2000 prices) 77
Table 61: Greece real GDP forecast, 2008?13 (€ bn, 2000 prices) 77
Table 62: Greece real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Greece real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Greece consumer price index, 2003?08 (2000=100) 78
Table 65: Greece consumer price index, 2008?13 (2000=100) 78