TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 66
Chapter 7 HONG KONG SOCIOECONOMIC PROFILE 71
Country Overview 71
Key Facts 72
Political Overview 73
Economic Overview 74
Chapter 8 HONG KONG MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85

LIST OF FIGURES
Figure 1: Hong Kong news and magazine value and value forecast, 2003?13 (HKD m, nominal prices) 17
Figure 2: Hong Kong news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Hong Kong news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Hong Kong news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Hong Kong news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Hong Kong newspapers value and value forecast, 2003?13 (HKD m, nominal prices) 31
Figure 7: Hong Kong newspapers category growth comparison, by value, 2003?13 33
Figure 8: Hong Kong newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Hong Kong newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Hong Kong newspapers company share, by volume, 2007?08 (%) 40
Figure 11: Hong Kong newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: Hong Kong magazines value and value forecast, 2003?13 (HKD m, nominal prices) 49
Figure 13: Hong Kong magazines category growth comparison, by value, 2003?13 51
Figure 14: Hong Kong magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: Hong Kong magazines category growth comparison, by volume, 2003?13 55
Figure 16: Hong Kong magazines distribution channels, by volume, 2007?08 (%) 57
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 65
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 70
Figure 21: Map of Hong Kong 72
Figure 22: Annual data review process 81

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Hong Kong news and magazine value, 2003?08 (HKD m, nominal prices) 15
Table 4: Hong Kong news and magazine value forecast, 2008?13 (HKD m, nominal prices) 16
Table 5: Hong Kong news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Hong Kong news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Hong Kong news and magazine volume, 2003?08 (Copies m) 20
Table 8: Hong Kong news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Hong Kong news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Hong Kong news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Hong Kong news and magazine expenditure per capita, 2003?08 (HKD, nominal prices) 26
Table 12: Hong Kong news and magazine forecast expenditure per capita, 2008?13 (HKD, nominal prices) 26
Table 13: Hong Kong news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Hong Kong news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Hong Kong news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Hong Kong news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Hong Kong newspapers value, 2003?08 (HKD m, nominal prices) 29
Table 18: Hong Kong newspapers value forecast, 2008?13 (HKD m, nominal prices) 30
Table 19: Hong Kong newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Hong Kong newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Hong Kong newspapers volume, 2003?08 (Copies m) 34
Table 22: Hong Kong newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Hong Kong newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Hong Kong newspapers volume, by brand 2007?08 (Copies m) 39
Table 25: Hong Kong newspapers company share by volume, 2007?08 (%) 41
Table 26: Hong Kong newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: Hong Kong newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: Hong Kong newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: Hong Kong newspapers expenditure per capita, 2003?08 (HKD, nominal prices) 44
Table 30: Hong Kong newspapers forecast expenditure per capita, 2008?13 (HKD, nominal prices) 44
Table 31: Hong Kong newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Hong Kong newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Hong Kong newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Hong Kong newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Hong Kong magazines value, 2003?08 (HKD m, nominal prices) 47
Table 36: Hong Kong magazines value forecast, 2008?13 (HKD m, nominal prices) 48
Table 37: Hong Kong magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Hong Kong magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Hong Kong magazines volume, 2003?08 (Copies m) 52
Table 40: Hong Kong magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Hong Kong magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: Hong Kong magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: Hong Kong magazines expenditure per capita, 2003?08 (HKD, nominal prices) 58
Table 44: Hong Kong magazines forecast expenditure per capita, 2008?13 (HKD, nominal prices) 58
Table 45: Hong Kong magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: Hong Kong magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: Hong Kong magazines consumption per capita, 2003?08 (Copies) 60
Table 48: Hong Kong magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 66
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 69
Table 53: Hong Kong Key Facts 72
Table 54: Hong Kong population, by age group, 2003?08 (millions) 75
Table 55: Hong Kong population forecast, by age group, 2008?13 (millions) 76
Table 56: Hong Kong population, by gender, 2003?08 (millions) 76
Table 57: Hong Kong population forecast, by gender, 2008?13 (millions) 77
Table 58: Hong Kong nominal GDP, 2003?08 (HKD bn, nominal prices) 77
Table 59: Hong Kong nominal GDP forecast, 2008?13 (HKD bn, nominal prices) 77
Table 60: Hong Kong real GDP, 2003?08 (HKD bn, 2000 prices) 78
Table 61: Hong Kong real GDP forecast, 2008?13 (HKD bn, 2000 prices) 78
Table 62: Hong Kong real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: Hong Kong real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: Hong Kong consumer price index, 2003?08 (2000=100) 79
Table 65: Hong Kong consumer price index, 2008?13 (2000=100) 79