TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 66
Chapter 7 HUNGARY SOCIOECONOMIC PROFILE 71
Country Overview 71
Key Facts 72
Political Overview 73
Economic Overview 74
Chapter 8 HUNGARY MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 9 RESEARCH METHODOLOGY 80
Methodology overview 80
Secondary research 81
Market modeling 82
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 APPENDIX 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: Hungary news and magazine value and value forecast, 2003?13 (HUF m, nominal prices) 17
Figure 2: Hungary news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Hungary news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Hungary news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Hungary news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Hungary newspapers value and value forecast, 2003?13 (HUF m, nominal prices) 31
Figure 7: Hungary newspapers category growth comparison, by value, 2003?13 33
Figure 8: Hungary newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Hungary newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Hungary newspapers company share, by volume, 2007?08 (%) 40
Figure 11: Hungary newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: Hungary magazines value and value forecast, 2003?13 (HUF m, nominal prices) 49
Figure 13: Hungary magazines category growth comparison, by value, 2003?13 51
Figure 14: Hungary magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: Hungary magazines category growth comparison, by volume, 2003?13 55
Figure 16: Hungary magazines distribution channels, by volume, 2007?08 (%) 57
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 65
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 70
Figure 21: Map of Hungary 72
Figure 22: Annual data review process 81
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Hungary news and magazine value, 2003?08 (HUF m, nominal prices) 15
Table 4: Hungary news and magazine value forecast, 2008?13 (HUF m, nominal prices) 16
Table 5: Hungary news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Hungary news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Hungary news and magazine volume, 2003?08 (Copies m) 20
Table 8: Hungary news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Hungary news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Hungary news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Hungary news and magazine expenditure per capita, 2003?08 (HUF, nominal prices) 26
Table 12: Hungary news and magazine forecast expenditure per capita, 2008?13 (HUF, nominal prices) 26
Table 13: Hungary news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Hungary news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Hungary news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Hungary news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Hungary newspapers value, 2003?08 (HUF m, nominal prices) 29
Table 18: Hungary newspapers value forecast, 2008?13 (HUF m, nominal prices) 30
Table 19: Hungary newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Hungary newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Hungary newspapers volume, 2003?08 (Copies m) 34
Table 22: Hungary newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Hungary newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Hungary newspapers volume, by brand 2007?08 (Copies m) 39
Table 25: Hungary newspapers company share by volume, 2007?08 (%) 41
Table 26: Hungary newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: Hungary newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: Hungary newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: Hungary newspapers expenditure per capita, 2003?08 (HUF, nominal prices) 44
Table 30: Hungary newspapers forecast expenditure per capita, 2008?13 (HUF, nominal prices) 44
Table 31: Hungary newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Hungary newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Hungary newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Hungary newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Hungary magazines value, 2003?08 (HUF m, nominal prices) 47
Table 36: Hungary magazines value forecast, 2008?13 (HUF m, nominal prices) 48
Table 37: Hungary magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Hungary magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Hungary magazines volume, 2003?08 (Copies m) 52
Table 40: Hungary magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Hungary magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: Hungary magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: Hungary magazines expenditure per capita, 2003?08 (HUF, nominal prices) 58
Table 44: Hungary magazines forecast expenditure per capita, 2008?13 (HUF, nominal prices) 58
Table 45: Hungary magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: Hungary magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: Hungary magazines consumption per capita, 2003?08 (Copies) 60
Table 48: Hungary magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 66
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 69
Table 53: Hungary Key Facts 72
Table 54: Hungary population, by age group, 2003?08 (millions) 75
Table 55: Hungary population forecast, by age group, 2008?13 (millions) 76
Table 56: Hungary population, by gender, 2003?08 (millions) 76
Table 57: Hungary population forecast, by gender, 2008?13 (millions) 77
Table 58: Hungary nominal GDP, 2003?08 (HUF bn, nominal prices) 77
Table 59: Hungary nominal GDP forecast, 2008?13 (HUF bn, nominal prices) 77
Table 60: Hungary real GDP, 2003?08 (HUF bn, 2000 prices) 78
Table 61: Hungary real GDP forecast, 2008?13 (HUF bn, 2000 prices) 78
Table 62: Hungary real GDP, 2003?08 (US$ bn, 2000 prices) 78
Table 63: Hungary real GDP forecast, 2008?13 (US$ bn, 2000 prices) 79
Table 64: Hungary consumer price index, 2003?08 (2000=100) 79
Table 65: Hungary consumer price index, 2008?13 (2000=100) 79
