TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 IRELAND SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 IRELAND MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Ireland news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Ireland news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Ireland news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Ireland news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Ireland news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Ireland newspapers value and value forecast, 2003?13 (€ m, nominal prices) 31
Figure 7: Ireland newspapers category growth comparison, by value, 2003?13 33
Figure 8: Ireland newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Ireland newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Ireland newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Ireland newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Ireland magazines value and value forecast, 2003?13 (€ m, nominal prices) 48
Figure 13: Ireland magazines category growth comparison, by value, 2003?13 50
Figure 14: Ireland magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Ireland magazines category growth comparison, by volume, 2003?13 54
Figure 16: Ireland magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Ireland 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Ireland news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Ireland news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Ireland news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Ireland news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Ireland news and magazine volume, 2003?08 (Copies m) 20
Table 8: Ireland news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Ireland news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Ireland news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Ireland news and magazine expenditure per capita, 2003?08 (€, nominal prices) 26
Table 12: Ireland news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 26
Table 13: Ireland news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Ireland news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Ireland news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Ireland news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Ireland newspapers value, 2003?08 (€ m, nominal prices) 29
Table 18: Ireland newspapers value forecast, 2008?13 (€ m, nominal prices) 30
Table 19: Ireland newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Ireland newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Ireland newspapers volume, 2003?08 (Copies m) 34
Table 22: Ireland newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Ireland newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Ireland newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Ireland newspapers company share by volume, 2007?08 (%) 40
Table 26: Ireland newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Ireland newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Ireland newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Ireland newspapers expenditure per capita, 2003?08 (€, nominal prices) 43
Table 30: Ireland newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 43
Table 31: Ireland newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Ireland newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Ireland newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Ireland newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Ireland magazines value, 2003?08 (€ m, nominal prices) 46
Table 36: Ireland magazines value forecast, 2008?13 (€ m, nominal prices) 47
Table 37: Ireland magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Ireland magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Ireland magazines volume, 2003?08 (Copies m) 51
Table 40: Ireland magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Ireland magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Ireland magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Ireland magazines expenditure per capita, 2003?08 (€, nominal prices) 57
Table 44: Ireland magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 45: Ireland magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Ireland magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Ireland magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Ireland magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Ireland Key Facts 71
Table 54: Ireland population, by age group, 2003?08 (millions) 74
Table 55: Ireland population forecast, by age group, 2008?13 (millions) 75
Table 56: Ireland population, by gender, 2003?08 (millions) 75
Table 57: Ireland population forecast, by gender, 2008?13 (millions) 76
Table 58: Ireland nominal GDP, 2003?08 (€ bn, nominal prices) 76
Table 59: Ireland nominal GDP forecast, 2008?13 (€ bn, nominal prices) 76
Table 60: Ireland real GDP, 2003?08 (€ bn, 2000 prices) 77
Table 61: Ireland real GDP forecast, 2008?13 (€ bn, 2000 prices) 77
Table 62: Ireland real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Ireland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Ireland consumer price index, 2003?08 (2000=100) 78
Table 65: Ireland consumer price index, 2008?13 (2000=100) 78
