TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 ITALY SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 ITALY MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Italy news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Italy news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Italy news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Italy news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Italy news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Italy newspapers value and value forecast, 2003?13 (€ m, nominal prices) 31
Figure 7: Italy newspapers category growth comparison, by value, 2003?13 33
Figure 8: Italy newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Italy newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Italy newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Italy newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Italy magazines value and value forecast, 2003?13 (€ m, nominal prices) 48
Figure 13: Italy magazines category growth comparison, by value, 2003?13 50
Figure 14: Italy magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Italy magazines category growth comparison, by volume, 2003?13 54
Figure 16: Italy magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Italy 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Italy news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Italy news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Italy news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Italy news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Italy news and magazine volume, 2003?08 (Copies m) 20
Table 8: Italy news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Italy news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Italy news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Italy news and magazine expenditure per capita, 2003?08 (€, nominal prices) 26
Table 12: Italy news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 26
Table 13: Italy news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Italy news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Italy news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Italy news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Italy newspapers value, 2003?08 (€ m, nominal prices) 29
Table 18: Italy newspapers value forecast, 2008?13 (€ m, nominal prices) 30
Table 19: Italy newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Italy newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Italy newspapers volume, 2003?08 (Copies m) 34
Table 22: Italy newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Italy newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Italy newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Italy newspapers company share by volume, 2007?08 (%) 40
Table 26: Italy newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Italy newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Italy newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Italy newspapers expenditure per capita, 2003?08 (€, nominal prices) 43
Table 30: Italy newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 43
Table 31: Italy newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Italy newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Italy newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Italy newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Italy magazines value, 2003?08 (€ m, nominal prices) 46
Table 36: Italy magazines value forecast, 2008?13 (€ m, nominal prices) 47
Table 37: Italy magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Italy magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Italy magazines volume, 2003?08 (Copies m) 51
Table 40: Italy magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Italy magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Italy magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Italy magazines expenditure per capita, 2003?08 (€, nominal prices) 57
Table 44: Italy magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 45: Italy magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: Italy magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: Italy magazines consumption per capita, 2003?08 (Copies) 59
Table 48: Italy magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Italy Key Facts 71
Table 54: Italy population, by age group, 2003?08 (millions) 74
Table 55: Italy population forecast, by age group, 2008?13 (millions) 75
Table 56: Italy population, by gender, 2003?08 (millions) 75
Table 57: Italy population forecast, by gender, 2008?13 (millions) 76
Table 58: Italy nominal GDP, 2003?08 (€ bn, nominal prices) 76
Table 59: Italy nominal GDP forecast, 2008?13 (€ bn, nominal prices) 76
Table 60: Italy real GDP, 2003?08 (€ bn, 2000 prices) 77
Table 61: Italy real GDP forecast, 2008?13 (€ bn, 2000 prices) 77
Table 62: Italy real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Italy real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Italy consumer price index, 2003?08 (2000=100) 78
Table 65: Italy consumer price index, 2008?13 (2000=100) 78
