TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 43
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 66
Chapter 7 JAPAN SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 JAPAN MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Japan news and magazine value and value forecast, 2003?13 (JPY m, nominal prices) 17
Figure 2: Japan news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Japan news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Japan news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Japan news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Japan newspapers value and value forecast, 2003?13 (JPY m, nominal prices) 31
Figure 7: Japan newspapers category growth comparison, by value, 2003?13 33
Figure 8: Japan newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Japan newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Japan newspapers company share, by volume, 2007?08 (%) 40
Figure 11: Japan magazines value and value forecast, 2003?13 (JPY m, nominal prices) 49
Figure 12: Japan magazines category growth comparison, by value, 2003?13 51
Figure 13: Japan magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 14: Japan magazines category growth comparison, by volume, 2003?13 55
Figure 15: Japan magazines distribution channels, by volume, 2007?08 (%) 57
Figure 16: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 17: Global news and magazine market value, 2003–08 (Top 5 countries) 65
Figure 18: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Figure 19: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 20: Map of Japan 71
Figure 21: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Japan news and magazine value, 2003?08 (JPY m, nominal prices) 15
Table 4: Japan news and magazine value forecast, 2008?13 (JPY m, nominal prices) 16
Table 5: Japan news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Japan news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Japan news and magazine volume, 2003?08 (Copies m) 20
Table 8: Japan news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Japan news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Japan news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Japan news and magazine expenditure per capita, 2003?08 (JPY, nominal prices) 26
Table 12: Japan news and magazine forecast expenditure per capita, 2008?13 (JPY, nominal prices) 26
Table 13: Japan news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Japan news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Japan news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Japan news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Japan newspapers value, 2003?08 (JPY m, nominal prices) 29
Table 18: Japan newspapers value forecast, 2008?13 (JPY m, nominal prices) 30
Table 19: Japan newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Japan newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Japan newspapers volume, 2003?08 (Copies m) 34
Table 22: Japan newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Japan newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Japan newspapers volume, by brand 2007?08 (Copies m) 39
Table 25: Japan newspapers company share by volume, 2007?08 (%) 41
Table 26: Japan newspapers volume, by company, 2007?08 (Copies m) 42
Table 27: Japan newspapers distribution channels, by volume, 2007?08 (%) 43
Table 28: Japan newspapers volume, by distribution channel, 2007?08 (Copies m) 43
Table 29: Japan newspapers expenditure per capita, 2003?08 (JPY, nominal prices) 44
Table 30: Japan newspapers forecast expenditure per capita, 2008?13 (JPY, nominal prices) 44
Table 31: Japan newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Japan newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Japan newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Japan newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Japan magazines value, 2003?08 (JPY m, nominal prices) 47
Table 36: Japan magazines value forecast, 2008?13 (JPY m, nominal prices) 48
Table 37: Japan magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Japan magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Japan magazines volume, 2003?08 (Copies m) 52
Table 40: Japan magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Japan magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: Japan magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: Japan magazines expenditure per capita, 2003?08 (JPY, nominal prices) 58
Table 44: Japan magazines forecast expenditure per capita, 2008?13 (JPY, nominal prices) 58
Table 45: Japan magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: Japan magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: Japan magazines consumption per capita, 2003?08 (Copies) 60
Table 48: Japan magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 66
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 69
Table 53: Japan Key Facts 71
Table 54: Japan population, by age group, 2003?08 (millions) 74
Table 55: Japan population forecast, by age group, 2008?13 (millions) 75
Table 56: Japan population, by gender, 2003?08 (millions) 75
Table 57: Japan population forecast, by gender, 2008?13 (millions) 76
Table 58: Japan nominal GDP, 2003?08 (JPY bn, nominal prices) 76
Table 59: Japan nominal GDP forecast, 2008?13 (JPY bn, nominal prices) 76
Table 60: Japan real GDP, 2003?08 (JPY bn, 2000 prices) 77
Table 61: Japan real GDP forecast, 2008?13 (JPY bn, 2000 prices) 77
Table 62: Japan real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Japan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Japan consumer price index, 2003?08 (2000=100) 78
Table 65: Japan consumer price index, 2008?13 (2000=100) 78
