TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 47
Value Analysis, 2003?08 47
Value Analysis, 2008?13 48
Value Analysis, US$ 2003?08 50
Value Analysis, US$ 2008?13 50
Volume Analysis, 2003?08 52
Volume Analysis, 2008?13 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value 61
Volume 66
Chapter 7 MEXICO SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 72
Economic Overview 73
Chapter 8 MEXICO MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Mexico news and magazine value and value forecast, 2003?13 (MXN m, nominal prices) 17
Figure 2: Mexico news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Mexico news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Mexico news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Mexico news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Mexico newspapers value and value forecast, 2003?13 (MXN m, nominal prices) 31
Figure 7: Mexico newspapers category growth comparison, by value, 2003?13 33
Figure 8: Mexico newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Mexico newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Mexico newspapers company share, by volume, 2007?08 (%) 40
Figure 11: Mexico newspapers distribution channels, by volume, 2007?08 (%) 43
Figure 12: Mexico magazines value and value forecast, 2003?13 (MXN m, nominal prices) 49
Figure 13: Mexico magazines category growth comparison, by value, 2003?13 51
Figure 14: Mexico magazines volume and volume forecast, 2003?13 (Copies m) 54
Figure 15: Mexico magazines category growth comparison, by volume, 2003?13 55
Figure 16: Mexico magazines distribution channels, by volume, 2007?08 (%) 57
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 62
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 65
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 69
Figure 21: Map of Mexico 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Mexico news and magazine value, 2003?08 (MXN m, nominal prices) 15
Table 4: Mexico news and magazine value forecast, 2008?13 (MXN m, nominal prices) 16
Table 5: Mexico news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Mexico news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Mexico news and magazine volume, 2003?08 (Copies m) 20
Table 8: Mexico news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Mexico news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Mexico news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Mexico news and magazine expenditure per capita, 2003?08 (MXN, nominal prices) 26
Table 12: Mexico news and magazine forecast expenditure per capita, 2008?13 (MXN, nominal prices) 26
Table 13: Mexico news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Mexico news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Mexico news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Mexico news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Mexico newspapers value, 2003?08 (MXN m, nominal prices) 29
Table 18: Mexico newspapers value forecast, 2008?13 (MXN m, nominal prices) 30
Table 19: Mexico newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Mexico newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Mexico newspapers volume, 2003?08 (Copies m) 34
Table 22: Mexico newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Mexico newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Mexico newspapers volume, by brand 2007?08 (Copies m) 39
Table 25: Mexico newspapers company share by volume, 2007?08 (%) 41
Table 26: Mexico newspapers volume, by company, 2007?08 (Copies m) 41
Table 27: Mexico newspapers distribution channels, by volume, 2007?08 (%) 42
Table 28: Mexico newspapers volume, by distribution channel, 2007?08 (Copies m) 42
Table 29: Mexico newspapers expenditure per capita, 2003?08 (MXN, nominal prices) 44
Table 30: Mexico newspapers forecast expenditure per capita, 2008?13 (MXN, nominal prices) 44
Table 31: Mexico newspapers expenditure per capita, 2003?08 (US$ nominal prices) 45
Table 32: Mexico newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 45
Table 33: Mexico newspapers consumption per capita, 2003?08 (Copies) 46
Table 34: Mexico newspapers forecast consumption per capita, 2008?13 (Copies) 46
Table 35: Mexico magazines value, 2003?08 (MXN m, nominal prices) 47
Table 36: Mexico magazines value forecast, 2008?13 (MXN m, nominal prices) 48
Table 37: Mexico magazines value, 2003?08 (US$ m nominal prices) 50
Table 38: Mexico magazines value forecast, 2008?13 (US$ m nominal prices) 50
Table 39: Mexico magazines volume, 2003?08 (Copies m) 52
Table 40: Mexico magazines volume forecast, 2008?13 (Copies m) 53
Table 41: Mexico magazines distribution channels, by volume, 2007?08 (%) 56
Table 42: Mexico magazines volume, by distribution channel, 2007?08 (Copies m) 56
Table 43: Mexico magazines expenditure per capita, 2003?08 (MXN, nominal prices) 58
Table 44: Mexico magazines forecast expenditure per capita, 2008?13 (MXN, nominal prices) 58
Table 45: Mexico magazines expenditure per capita, 2003?08 (US$ nominal prices) 59
Table 46: Mexico magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 59
Table 47: Mexico magazines consumption per capita, 2003?08 (Copies) 60
Table 48: Mexico magazines forecast consumption per capita, 2008?13 (Copies) 60
Table 49: Global news and magazine market value, 2008 61
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 64
Table 51: Global news and magazine market volume, 2008 66
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 69
Table 53: Mexico Key Facts 71
Table 54: Mexico population, by age group, 2003?08 (millions) 74
Table 55: Mexico population forecast, by age group, 2008?13 (millions) 75
Table 56: Mexico population, by gender, 2003?08 (millions) 75
Table 57: Mexico population forecast, by gender, 2008?13 (millions) 76
Table 58: Mexico nominal GDP, 2003?08 (MXN bn, nominal prices) 76
Table 59: Mexico nominal GDP forecast, 2008?13 (MXN bn, nominal prices) 76
Table 60: Mexico real GDP, 2003?08 (MXN bn, 2000 prices) 77
Table 61: Mexico real GDP forecast, 2008?13 (MXN bn, 2000 prices) 77
Table 62: Mexico real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Mexico real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Mexico consumer price index, 2003?08 (2000=100) 78
Table 65: Mexico consumer price index, 2008?13 (2000=100) 78
