TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value 60
Volume 65
Chapter 7 NEW ZEALAND SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 70
Political Overview 72
Economic Overview 73
Chapter 8 NEW ZEALAND MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: New Zealand news and magazine value and value forecast, 2003?13 (NZD m, nominal prices) 17
Figure 2: New Zealand news and magazine category growth comparison, by value, 2003?13 19
Figure 3: New Zealand news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: New Zealand news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: New Zealand news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: New Zealand newspapers value and value forecast, 2003?13 (NZD m, nominal prices) 31
Figure 7: New Zealand newspapers category growth comparison, by value, 2003?13 33
Figure 8: New Zealand newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: New Zealand newspapers category growth comparison, by volume, 2003?13 37
Figure 10: New Zealand newspapers company share, by volume, 2007?08 (%) 39
Figure 11: New Zealand newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: New Zealand magazines value and value forecast, 2003?13 (NZD m, nominal prices) 48
Figure 13: New Zealand magazines category growth comparison, by value, 2003?13 50
Figure 14: New Zealand magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: New Zealand magazines category growth comparison, by volume, 2003?13 54
Figure 16: New Zealand magazines distribution channels, by volume, 2007?08 (%) 56
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of New Zealand 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: New Zealand news and magazine value, 2003?08 (NZD m, nominal prices) 15
Table 4: New Zealand news and magazine value forecast, 2008?13 (NZD m, nominal prices) 16
Table 5: New Zealand news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: New Zealand news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: New Zealand news and magazine volume, 2003?08 (Copies m) 20
Table 8: New Zealand news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: New Zealand news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: New Zealand news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: New Zealand news and magazine expenditure per capita, 2003?08 (NZD, nominal prices) 26
Table 12: New Zealand news and magazine forecast expenditure per capita, 2008?13 (NZD, nominal prices) 26
Table 13: New Zealand news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: New Zealand news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: New Zealand news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: New Zealand news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: New Zealand newspapers value, 2003?08 (NZD m, nominal prices) 29
Table 18: New Zealand newspapers value forecast, 2008?13 (NZD m, nominal prices) 30
Table 19: New Zealand newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: New Zealand newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: New Zealand newspapers volume, 2003?08 (Copies m) 34
Table 22: New Zealand newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: New Zealand newspapers brand share, by volume, 2007?08 (%) 38
Table 24: New Zealand newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: New Zealand newspapers company share by volume, 2007?08 (%) 40
Table 26: New Zealand newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: New Zealand newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: New Zealand newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: New Zealand newspapers expenditure per capita, 2003?08 (NZD, nominal prices) 43
Table 30: New Zealand newspapers forecast expenditure per capita, 2008?13 (NZD, nominal prices) 43
Table 31: New Zealand newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: New Zealand newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: New Zealand newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: New Zealand newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: New Zealand magazines value, 2003?08 (NZD m, nominal prices) 46
Table 36: New Zealand magazines value forecast, 2008?13 (NZD m, nominal prices) 47
Table 37: New Zealand magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: New Zealand magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: New Zealand magazines volume, 2003?08 (Copies m) 51
Table 40: New Zealand magazines volume forecast, 2008?13 (Copies m) 52
Table 41: New Zealand magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: New Zealand magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: New Zealand magazines expenditure per capita, 2003?08 (NZD, nominal prices) 57
Table 44: New Zealand magazines forecast expenditure per capita, 2008?13 (NZD, nominal prices) 57
Table 45: New Zealand magazines expenditure per capita, 2003?08 (US$ nominal prices) 58
Table 46: New Zealand magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 58
Table 47: New Zealand magazines consumption per capita, 2003?08 (Copies) 59
Table 48: New Zealand magazines forecast consumption per capita, 2008?13 (Copies) 59
Table 49: Global news and magazine market value, 2008 60
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 63
Table 51: Global news and magazine market volume, 2008 65
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: New Zealand Key Facts 70
Table 54: New Zealand population, by age group, 2003?08 (millions) 74
Table 55: New Zealand population forecast, by age group, 2008?13 (millions) 75
Table 56: New Zealand population, by gender, 2003?08 (millions) 75
Table 57: New Zealand population forecast, by gender, 2008?13 (millions) 76
Table 58: New Zealand nominal GDP, 2003?08 (NZD bn, nominal prices) 76
Table 59: New Zealand nominal GDP forecast, 2008?13 (NZD bn, nominal prices) 76
Table 60: New Zealand real GDP, 2003?08 (NZD bn, 2000 prices) 77
Table 61: New Zealand real GDP forecast, 2008?13 (NZD bn, 2000 prices) 77
Table 62: New Zealand real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: New Zealand real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: New Zealand consumer price index, 2003?08 (2000=100) 78
Table 65: New Zealand consumer price index, 2008?13 (2000=100) 78
