TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 38
Distribution Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 46
Value Analysis, 2003?08 46
Value Analysis, 2008?13 47
Value Analysis, US$ 2003?08 49
Value Analysis, US$ 2008?13 49
Volume Analysis, 2003?08 51
Volume Analysis, 2008?13 52
Distribution Analysis 55
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 NIGERIA SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 NIGERIA MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82

LIST OF FIGURES
Figure 1: Nigeria news and magazine value and value forecast, 2003?13 (NGN m, nominal prices) 17
Figure 2: Nigeria news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Nigeria news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Nigeria news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Nigeria news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Nigeria newspapers value and value forecast, 2003?13 (NGN m, nominal prices) 31
Figure 7: Nigeria newspapers category growth comparison, by value, 2003?13 33
Figure 8: Nigeria newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Nigeria newspapers category growth comparison, by volume, 2003?13 37
Figure 10: Nigeria newspapers company share, by volume, 2007?08 (%) 39
Figure 11: Nigeria newspapers distribution channels, by volume, 2007?08 (%) 42
Figure 12: Nigeria magazines value and value forecast, 2003?13 (NGN m, nominal prices) 48
Figure 13: Nigeria magazines category growth comparison, by value, 2003?13 50
Figure 14: Nigeria magazines volume and volume forecast, 2003?13 (Copies m) 53
Figure 15: Nigeria magazines category growth comparison, by volume, 2003?13 54
Figure 16: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 17: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 18: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 19: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 20: Map of Nigeria 69
Figure 21: Annual data review process 78

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Nigeria news and magazine value, 2003?08 (NGN m, nominal prices) 15
Table 4: Nigeria news and magazine value forecast, 2008?13 (NGN m, nominal prices) 16
Table 5: Nigeria news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Nigeria news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Nigeria news and magazine volume, 2003?08 (Copies m) 20
Table 8: Nigeria news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Nigeria news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Nigeria news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Nigeria news and magazine expenditure per capita, 2003?08 (NGN, nominal prices) 26
Table 12: Nigeria news and magazine forecast expenditure per capita, 2008?13 (NGN, nominal prices) 26
Table 13: Nigeria news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Nigeria news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Nigeria news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Nigeria news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Nigeria newspapers value, 2003?08 (NGN m, nominal prices) 29
Table 18: Nigeria newspapers value forecast, 2008?13 (NGN m, nominal prices) 30
Table 19: Nigeria newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Nigeria newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Nigeria newspapers volume, 2003?08 (Copies m) 34
Table 22: Nigeria newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Nigeria newspapers brand share, by volume, 2007?08 (%) 38
Table 24: Nigeria newspapers volume, by brand 2007?08 (Copies m) 38
Table 25: Nigeria newspapers company share by volume, 2007?08 (%) 40
Table 26: Nigeria newspapers volume, by company, 2007?08 (Copies m) 40
Table 27: Nigeria newspapers distribution channels, by volume, 2007?08 (%) 41
Table 28: Nigeria newspapers volume, by distribution channel, 2007?08 (Copies m) 41
Table 29: Nigeria newspapers expenditure per capita, 2003?08 (NGN, nominal prices) 43
Table 30: Nigeria newspapers forecast expenditure per capita, 2008?13 (NGN, nominal prices) 43
Table 31: Nigeria newspapers expenditure per capita, 2003?08 (US$ nominal prices) 44
Table 32: Nigeria newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 44
Table 33: Nigeria newspapers consumption per capita, 2003?08 (Copies) 45
Table 34: Nigeria newspapers forecast consumption per capita, 2008?13 (Copies) 45
Table 35: Nigeria magazines value, 2003?08 (NGN m, nominal prices) 46
Table 36: Nigeria magazines value forecast, 2008?13 (NGN m, nominal prices) 47
Table 37: Nigeria magazines value, 2003?08 (US$ m nominal prices) 49
Table 38: Nigeria magazines value forecast, 2008?13 (US$ m nominal prices) 49
Table 39: Nigeria magazines volume, 2003?08 (Copies m) 51
Table 40: Nigeria magazines volume forecast, 2008?13 (Copies m) 52
Table 41: Nigeria magazines distribution channels, by volume, 2007?08 (%) 55
Table 42: Nigeria magazines volume, by distribution channel, 2007?08 (Copies m) 55
Table 43: Nigeria magazines expenditure per capita, 2003?08 (NGN, nominal prices) 56
Table 44: Nigeria magazines forecast expenditure per capita, 2008?13 (NGN, nominal prices) 56
Table 45: Nigeria magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Nigeria magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Nigeria magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Nigeria magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Nigeria Key Facts 69
Table 54: Nigeria population, by age group, 2003?08 (millions) 72
Table 55: Nigeria population forecast, by age group, 2008?13 (millions) 73
Table 56: Nigeria population, by gender, 2003?08 (millions) 73
Table 57: Nigeria population forecast, by gender, 2008?13 (millions) 74
Table 58: Nigeria nominal GDP, 2003?08 (NGN bn, nominal prices) 74
Table 59: Nigeria nominal GDP forecast, 2008?13 (NGN bn, nominal prices) 74
Table 60: Nigeria real GDP, 2003?08 (NGN bn, 2000 prices) 75
Table 61: Nigeria real GDP forecast, 2008?13 (NGN bn, 2000 prices) 75
Table 62: Nigeria real GDP, 2003?08 (US$ bn, 2000 prices) 75
Table 63: Nigeria real GDP forecast, 2008?13 (US$ bn, 2000 prices) 76
Table 64: Nigeria consumer price index, 2003?08 (2000=100) 76
Table 65: Nigeria consumer price index, 2008?13 (2000=100) 76