TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 NORWAY SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 70
Political Overview 72
Economic Overview 73
Chapter 8 NORWAY MACROECONOMIC PROFILE 74
Macroeconomic Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Norway news and magazine value and value forecast, 2003?13 (NOK m, nominal prices) 17
Figure 2: Norway news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Norway news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Norway news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Norway news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Norway newspapers value and value forecast, 2003?13 (NOK m, nominal prices) 30
Figure 7: Norway newspapers category growth comparison, by value, 2003?13 32
Figure 8: Norway newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Norway newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Norway newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Norway newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Norway magazines value and value forecast, 2003?13 (NOK m, nominal prices) 47
Figure 13: Norway magazines category growth comparison, by value, 2003?13 49
Figure 14: Norway magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Norway magazines category growth comparison, by volume, 2003?13 53
Figure 16: Norway magazines distribution channels, by volume, 2007?08 (%) 55
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of Norway 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Norway news and magazine value, 2003?08 (NOK m, nominal prices) 15
Table 4: Norway news and magazine value forecast, 2008?13 (NOK m, nominal prices) 16
Table 5: Norway news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Norway news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Norway news and magazine volume, 2003?08 (Copies m) 20
Table 8: Norway news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Norway news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Norway news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Norway news and magazine expenditure per capita, 2003?08 (NOK, nominal prices) 25
Table 12: Norway news and magazine forecast expenditure per capita, 2008?13 (NOK, nominal prices) 25
Table 13: Norway news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Norway news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Norway news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Norway news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Norway newspapers value, 2003?08 (NOK m, nominal prices) 28
Table 18: Norway newspapers value forecast, 2008?13 (NOK m, nominal prices) 29
Table 19: Norway newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Norway newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Norway newspapers volume, 2003?08 (Copies m) 33
Table 22: Norway newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Norway newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Norway newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Norway newspapers company share by volume, 2007?08 (%) 39
Table 26: Norway newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Norway newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Norway newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Norway newspapers expenditure per capita, 2003?08 (NOK, nominal prices) 42
Table 30: Norway newspapers forecast expenditure per capita, 2008?13 (NOK, nominal prices) 42
Table 31: Norway newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Norway newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Norway newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Norway newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Norway magazines value, 2003?08 (NOK m, nominal prices) 45
Table 36: Norway magazines value forecast, 2008?13 (NOK m, nominal prices) 46
Table 37: Norway magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Norway magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Norway magazines volume, 2003?08 (Copies m) 50
Table 40: Norway magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Norway magazines distribution channels, by volume, 2007?08 (%) 54
Table 42: Norway magazines volume, by distribution channel, 2007?08 (Copies m) 54
Table 43: Norway magazines expenditure per capita, 2003?08 (NOK, nominal prices) 56
Table 44: Norway magazines forecast expenditure per capita, 2008?13 (NOK, nominal prices) 56
Table 45: Norway magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Norway magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Norway magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Norway magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Norway Key Facts 70
Table 54: Norway population, by age group, 2003?08 (millions) 74
Table 55: Norway population forecast, by age group, 2008?13 (millions) 75
Table 56: Norway population, by gender, 2003?08 (millions) 75
Table 57: Norway population forecast, by gender, 2008?13 (millions) 76
Table 58: Norway nominal GDP, 2003?08 (NOK bn, nominal prices) 76
Table 59: Norway nominal GDP forecast, 2008?13 (NOK bn, nominal prices) 76
Table 60: Norway real GDP, 2003?08 (NOK bn, 2000 prices) 77
Table 61: Norway real GDP forecast, 2008?13 (NOK bn, 2000 prices) 77
Table 62: Norway real GDP, 2003?08 (US$ bn, 2000 prices) 77
Table 63: Norway real GDP forecast, 2008?13 (US$ bn, 2000 prices) 78
Table 64: Norway consumer price index, 2003?08 (2000=100) 78
Table 65: Norway consumer price index, 2008?13 (2000=100) 78
