TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 PAKISTAN SOCIOECONOMIC PROFILE 69
Country Overview 69
Key Facts 70
Political Overview 71
Economic Overview 72
Chapter 8 PAKISTAN MACROECONOMIC PROFILE 73
Macroeconomic Indicators 73
Chapter 9 RESEARCH METHODOLOGY 77
Methodology overview 77
Secondary research 78
Market modeling 79
Primary research 80
Data finalization 81
Ongoing research 81
Chapter 10 APPENDIX 82
Future readings 82
How to contact experts in your industry 82
Disclaimer 82
LIST OF FIGURES
Figure 1: Pakistan news and magazine value and value forecast, 2003?13 (PKR m, nominal prices) 17
Figure 2: Pakistan news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Pakistan news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Pakistan news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Pakistan news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Pakistan newspapers value and value forecast, 2003?13 (PKR m, nominal prices) 30
Figure 7: Pakistan newspapers category growth comparison, by value, 2003?13 32
Figure 8: Pakistan newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Pakistan newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Pakistan newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Pakistan newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Pakistan magazines value and value forecast, 2003?13 (PKR m, nominal prices) 47
Figure 13: Pakistan magazines category growth comparison, by value, 2003?13 49
Figure 14: Pakistan magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Pakistan magazines category growth comparison, by volume, 2003?13 53
Figure 16: Pakistan magazines distribution channels, by volume, 2007?08 (%) 55
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map of Pakistan 70
Figure 22: Annual data review process 78
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Pakistan news and magazine value, 2003?08 (PKR m, nominal prices) 15
Table 4: Pakistan news and magazine value forecast, 2008?13 (PKR m, nominal prices) 16
Table 5: Pakistan news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Pakistan news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Pakistan news and magazine volume, 2003?08 (Copies m) 20
Table 8: Pakistan news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Pakistan news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Pakistan news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Pakistan news and magazine expenditure per capita, 2003?08 (PKR, nominal prices) 25
Table 12: Pakistan news and magazine forecast expenditure per capita, 2008?13 (PKR, nominal prices) 25
Table 13: Pakistan news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Pakistan news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Pakistan news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Pakistan news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Pakistan newspapers value, 2003?08 (PKR m, nominal prices) 28
Table 18: Pakistan newspapers value forecast, 2008?13 (PKR m, nominal prices) 29
Table 19: Pakistan newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Pakistan newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Pakistan newspapers volume, 2003?08 (Copies m) 33
Table 22: Pakistan newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Pakistan newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Pakistan newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Pakistan newspapers company share by volume, 2007?08 (%) 39
Table 26: Pakistan newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Pakistan newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Pakistan newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Pakistan newspapers expenditure per capita, 2003?08 (PKR, nominal prices) 42
Table 30: Pakistan newspapers forecast expenditure per capita, 2008?13 (PKR, nominal prices) 42
Table 31: Pakistan newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Pakistan newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Pakistan newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Pakistan newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Pakistan magazines value, 2003?08 (PKR m, nominal prices) 45
Table 36: Pakistan magazines value forecast, 2008?13 (PKR m, nominal prices) 46
Table 37: Pakistan magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Pakistan magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Pakistan magazines volume, 2003?08 (Copies m) 50
Table 40: Pakistan magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Pakistan magazines distribution channels, by volume, 2007?08 (%) 54
Table 42: Pakistan magazines volume, by distribution channel, 2007?08 (Copies m) 54
Table 43: Pakistan magazines expenditure per capita, 2003?08 (PKR, nominal prices) 56
Table 44: Pakistan magazines forecast expenditure per capita, 2008?13 (PKR, nominal prices) 56
Table 45: Pakistan magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Pakistan magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Pakistan magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Pakistan magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Pakistan Key Facts 70
Table 54: Pakistan population, by age group, 2003?08 (millions) 73
Table 55: Pakistan population forecast, by age group, 2008?13 (millions) 74
Table 56: Pakistan population, by gender, 2003?08 (millions) 74
Table 57: Pakistan population forecast, by gender, 2008?13 (millions) 75
Table 58: Pakistan nominal GDP, 2003?08 (PKR bn, nominal prices) 75
Table 59: Pakistan real GDP, 2003?08 (PKR bn, 2000 prices) 75
Table 60: Pakistan real GDP, 2003?08 (US$ bn, 2000 prices) 76
Table 61: Pakistan consumer price index, 2003?08 (2000=100) 76
Table 62: Pakistan consumer price index, 2008?13 (2000=100) 76
