TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 POLAND SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Economic Overview 69
Chapter 8 POLAND MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Poland news and magazine value and value forecast, 2003?13 (PLN m, nominal prices) 17
Figure 2: Poland news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Poland news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Poland news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Poland news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Poland newspapers value and value forecast, 2003?13 (PLN m, nominal prices) 30
Figure 7: Poland newspapers category growth comparison, by value, 2003?13 32
Figure 8: Poland newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Poland newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Poland newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Poland newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Poland magazines value and value forecast, 2003?13 (PLN m, nominal prices) 46
Figure 13: Poland magazines category growth comparison, by value, 2003?13 48
Figure 14: Poland magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Poland magazines category growth comparison, by volume, 2003?13 51
Figure 16: Poland magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 65
Figure 21: Map of Poland 67
Figure 22: Annual data review process 76

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Poland news and magazine value, 2003?08 (PLN m, nominal prices) 15
Table 4: Poland news and magazine value forecast, 2008?13 (PLN m, nominal prices) 16
Table 5: Poland news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Poland news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Poland news and magazine volume, 2003?08 (Copies m) 20
Table 8: Poland news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Poland news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Poland news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Poland news and magazine expenditure per capita, 2003?08 (PLN, nominal prices) 25
Table 12: Poland news and magazine forecast expenditure per capita, 2008?13 (PLN, nominal prices) 25
Table 13: Poland news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Poland news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Poland news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Poland news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Poland newspapers value, 2003?08 (PLN m, nominal prices) 28
Table 18: Poland newspapers value forecast, 2008?13 (PLN m, nominal prices) 29
Table 19: Poland newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Poland newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Poland newspapers volume, 2003?08 (Copies m) 33
Table 22: Poland newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Poland newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Poland newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Poland newspapers company share by volume, 2007?08 (%) 38
Table 26: Poland newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Poland newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Poland newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Poland newspapers expenditure per capita, 2003?08 (PLN, nominal prices) 41
Table 30: Poland newspapers forecast expenditure per capita, 2008?13 (PLN, nominal prices) 41
Table 31: Poland newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Poland newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Poland newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Poland newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Poland magazines value, 2003?08 (PLN m, nominal prices) 44
Table 36: Poland magazines value forecast, 2008?13 (PLN m, nominal prices) 45
Table 37: Poland magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Poland magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Poland magazines volume, 2003?08 (Copies m) 49
Table 40: Poland magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Poland magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Poland magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Poland magazines expenditure per capita, 2003?08 (PLN, nominal prices) 54
Table 44: Poland magazines forecast expenditure per capita, 2008?13 (PLN, nominal prices) 54
Table 45: Poland magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: Poland magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: Poland magazines consumption per capita, 2003?08 (Copies) 56
Table 48: Poland magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: Poland Key Facts 67
Table 54: Poland population, by age group, 2003?08 (millions) 70
Table 55: Poland population forecast, by age group, 2008?13 (millions) 71
Table 56: Poland population, by gender, 2003?08 (millions) 71
Table 57: Poland population forecast, by gender, 2008?13 (millions) 72
Table 58: Poland nominal GDP, 2003?08 (PLN bn, nominal prices) 72
Table 59: Poland nominal GDP forecast, 2008?13 (PLN bn, nominal prices) 72
Table 60: Poland real GDP, 2003?08 (PLN bn, 2000 prices) 73
Table 61: Poland real GDP forecast, 2008?13 (PLN bn, 2000 prices) 73
Table 62: Poland real GDP, 2003?08 (US$ bn, 2000 prices) 73
Table 63: Poland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 74
Table 64: Poland consumer price index, 2003?08 (2000=100) 74
Table 65: Poland consumer price index, 2008?13 (2000=100) 74