TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 23
Expenditure & consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 28
Value Analysis, 2003?08 28
Value Analysis, 2008?13 29
Value Analysis, US$ 2003?08 31
Value Analysis, US$ 2008?13 31
Volume Analysis, 2003?08 33
Volume Analysis, 2008?13 34
Company and Brand Share Analysis 36
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 44
Value Analysis, 2003?08 44
Value Analysis, 2008?13 45
Value Analysis, US$ 2003?08 47
Value Analysis, US$ 2008?13 47
Volume Analysis, 2003?08 49
Volume Analysis, 2008?13 50
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value 57
Volume 62
Chapter 7 PORTUGAL SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 69
Economic Overview 69
Chapter 8 PORTUGAL MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1: Portugal news and magazine value and value forecast, 2003?13 (€ m, nominal prices) 17
Figure 2: Portugal news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Portugal news and magazine volume and volume forecast, 2003?13 (Copies m) 22
Figure 4: Portugal news and magazine category growth comparison, by volume, 2003?13 22
Figure 5: Portugal news and magazine distribution channels, by volume, 2007?08 (%) 24
Figure 6: Portugal newspapers value and value forecast, 2003?13 (€ m, nominal prices) 30
Figure 7: Portugal newspapers category growth comparison, by value, 2003?13 32
Figure 8: Portugal newspapers volume and volume forecast, 2003?13 (Copies m) 35
Figure 9: Portugal newspapers category growth comparison, by volume, 2003?13 35
Figure 10: Portugal newspapers company share, by volume, 2007?08 (%) 37
Figure 11: Portugal newspapers distribution channels, by volume, 2007?08 (%) 40
Figure 12: Portugal magazines value and value forecast, 2003?13 (€ m, nominal prices) 46
Figure 13: Portugal magazines category growth comparison, by value, 2003?13 48
Figure 14: Portugal magazines volume and volume forecast, 2003?13 (Copies m) 51
Figure 15: Portugal magazines category growth comparison, by volume, 2003?13 51
Figure 16: Portugal magazines distribution channels, by volume, 2007?08 (%) 53
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 58
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 65
Figure 21: Map of Portugal 68
Figure 22: Annual data review process 76
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Portugal news and magazine value, 2003?08 (€ m, nominal prices) 15
Table 4: Portugal news and magazine value forecast, 2008?13 (€ m, nominal prices) 16
Table 5: Portugal news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Portugal news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Portugal news and magazine volume, 2003?08 (Copies m) 20
Table 8: Portugal news and magazine volume forecast, 2008?13 (Copies m) 21
Table 9: Portugal news and magazine distribution channels, by volume, 2007?08 (%) 23
Table 10: Portugal news and magazine volume, by distribution channel, 2007?08 (Copies m) 23
Table 11: Portugal news and magazine expenditure per capita, 2003?08 (€, nominal prices) 25
Table 12: Portugal news and magazine forecast expenditure per capita, 2008?13 (€, nominal prices) 25
Table 13: Portugal news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 26
Table 14: Portugal news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 26
Table 15: Portugal news and magazine consumption per capita, 2003?08 (Copies) 27
Table 16: Portugal news and magazine forecast consumption per capita, 2008?13 (Copies) 27
Table 17: Portugal newspapers value, 2003?08 (€ m, nominal prices) 28
Table 18: Portugal newspapers value forecast, 2008?13 (€ m, nominal prices) 29
Table 19: Portugal newspapers value, 2003?08 (US$ m nominal prices) 31
Table 20: Portugal newspapers value forecast, 2008?13 (US$ m nominal prices) 31
Table 21: Portugal newspapers volume, 2003?08 (Copies m) 33
Table 22: Portugal newspapers volume forecast, 2008?13 (Copies m) 34
Table 23: Portugal newspapers brand share, by volume, 2007?08 (%) 36
Table 24: Portugal newspapers volume, by brand 2007?08 (Copies m) 36
Table 25: Portugal newspapers company share by volume, 2007?08 (%) 38
Table 26: Portugal newspapers volume, by company, 2007?08 (Copies m) 38
Table 27: Portugal newspapers distribution channels, by volume, 2007?08 (%) 39
Table 28: Portugal newspapers volume, by distribution channel, 2007?08 (Copies m) 39
Table 29: Portugal newspapers expenditure per capita, 2003?08 (€, nominal prices) 41
Table 30: Portugal newspapers forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 31: Portugal newspapers expenditure per capita, 2003?08 (US$ nominal prices) 42
Table 32: Portugal newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 42
Table 33: Portugal newspapers consumption per capita, 2003?08 (Copies) 43
Table 34: Portugal newspapers forecast consumption per capita, 2008?13 (Copies) 43
Table 35: Portugal magazines value, 2003?08 (€ m, nominal prices) 44
Table 36: Portugal magazines value forecast, 2008?13 (€ m, nominal prices) 45
Table 37: Portugal magazines value, 2003?08 (US$ m nominal prices) 47
Table 38: Portugal magazines value forecast, 2008?13 (US$ m nominal prices) 47
Table 39: Portugal magazines volume, 2003?08 (Copies m) 49
Table 40: Portugal magazines volume forecast, 2008?13 (Copies m) 50
Table 41: Portugal magazines distribution channels, by volume, 2007?08 (%) 52
Table 42: Portugal magazines volume, by distribution channel, 2007?08 (Copies m) 52
Table 43: Portugal magazines expenditure per capita, 2003?08 (€, nominal prices) 54
Table 44: Portugal magazines forecast expenditure per capita, 2008?13 (€, nominal prices) 54
Table 45: Portugal magazines expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 46: Portugal magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 47: Portugal magazines consumption per capita, 2003?08 (Copies) 56
Table 48: Portugal magazines forecast consumption per capita, 2008?13 (Copies) 56
Table 49: Global news and magazine market value, 2008 57
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global news and magazine market volume, 2008 62
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: Portugal Key Facts 67
Table 54: Portugal population, by age group, 2003?08 (millions) 70
Table 55: Portugal population forecast, by age group, 2008?13 (millions) 71
Table 56: Portugal population, by gender, 2003?08 (millions) 71
Table 57: Portugal population forecast, by gender, 2008?13 (millions) 72
Table 58: Portugal nominal GDP, 2003?08 (€ bn, nominal prices) 72
Table 59: Portugal nominal GDP forecast, 2008?13 (€ bn, nominal prices) 72
Table 60: Portugal real GDP, 2003?08 (€ bn, 2000 prices) 73
Table 61: Portugal real GDP forecast, 2008?13 (€ bn, 2000 prices) 73
Table 62: Portugal real GDP, 2003?08 (US$ bn, 2000 prices) 73
Table 63: Portugal real GDP forecast, 2008?13 (US$ bn, 2000 prices) 74
Table 64: Portugal consumer price index, 2003?08 (2000=100) 74
Table 65: Portugal consumer price index, 2008?13 (2000=100) 74
